t&c meetup #3: funnel psychology and mapping
TRANSCRIPT
![Page 1: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/1.jpg)
Online Marketing & Sales Funnel Psychology & Mapping
by Ewa Wysocka & Samuel P.N. Cook
![Page 2: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/2.jpg)
1. STRATEGY fundamentals
2. FUNNEL psychology and mapping
3. EXECUTION process
4. Defining your NUMBERS (KPI’s)
5. CONTENT integration
6. PAID TRAFFIC integration
7. OPTIMISATION
8. CUSTOMER SERVICE process set up
Our 8-Step Digital Marketing Formula
![Page 3: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/3.jpg)
Your website without The Online Sales Funnel is like the business card pinned to this wall...
![Page 4: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/4.jpg)
Before starting to plan your Online Sales Funnel make sure to define at
least these 2 strategy fundamentals:
⭑ Your Buyer Persona
⭑ Your Buyer Persona’s Level of Awareness
![Page 5: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/5.jpg)
1. General (demographic mainly)
2. Goals and Values
3. Lifestyle and Personality Traits
4. Challenges, Fears and Problems
5. Interests and Hobbies
6. Keywords they would search for
7. Objections to the buying
7 Characteristics of Your Buyer Persona
QUOTE: “HeaLTHy Is Productive”
![Page 6: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/6.jpg)
Define Your Persona’s Level of Awareness
Level 4 Aware of your product and considering purchasing
Level 3 Aware of your product, but does not want it yet
Level 2 Knows what she needs, but does not know you
Level 1 Aware of the PROBLEM only (unrealised desire)
We will use it to define your SALES FUNNEL LENGTH!
![Page 7: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/7.jpg)
Your Funnel Psychology
Your Funnel Is an Engineered Journey Through Your Buyer Persona’s Different States of Mind
![Page 8: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/8.jpg)
Funnel Psycho - Formula
1. Get Attention
2. Shift Paradigm
3. Offer & deliver Results in Advance
4. Build Trust & Likeability
5. Present your Offer
6. Overcome Objections
7. Close
8. Maximize Lifetime Value of Your Customer (LTV)
Brendon Burchard
![Page 9: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/9.jpg)
PERSO
NA
$$$
![Page 10: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/10.jpg)
EATs Me Diet Catering Funnel
Our case study
![Page 11: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/11.jpg)
Get Attention & Paradigm Shift (Step 1 and 2)
![Page 12: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/12.jpg)
Results in Advance (Step 3)
![Page 13: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/13.jpg)
Built Trust (Step 4)
![Page 14: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/14.jpg)
Sell (Step 5)
![Page 15: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/15.jpg)
Overcome Objections & Close (Step 6 & 7)
![Page 16: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/16.jpg)
Maximize LTV (Post Purchase Sequence)
![Page 17: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/17.jpg)
Join our next meetup about “Funnel Execution Process”
April 6th, 7pm, Google Campus Warsaw
![Page 18: T&C Meetup #3: Funnel Psychology and Mapping](https://reader031.vdocuments.site/reader031/viewer/2022022202/5882a3f71a28ab92618b6983/html5/thumbnails/18.jpg)
Video production & Photography by projecton