tblc april 2012 sms for libraries
DESCRIPTION
According to the Pew Research Center, 72% of adult cell phone owners use text messaging. On average, teens send and receive five times more texts per day than adults; however, both of these demographics are sending questions, receiving notifications, and communicating with their friends, family, and social networks. As users grow more comfortable with this messaging environment, libraries have a unique opportunity to communicate directly with these users via their mobile devices.Join Novare Library Services to learn how to enhance your library services with text messaging. From answering reference questions to pushing circulation notifications to promoting library programming, new resources, and service information to their users, libraries can learn how SMS can create more regular and more efficient communication between you and your users.TRANSCRIPT
SMS Services for Libraries
Objectives
o What is SMS?o Some Factso SMS in your libraryo Promoting your SMS Serviceo Future of SMSo Questions/Discussion
The Basics
o SMS - Short Message Service (i.e., text messaging)o 160 character limito Shortcodeo Blast (one to many)o Incoming/outgoingo Smart phoneo Clever phoneo Google Texting Lingo
http://bit.ly/JEJoZi
The Facts
250+ million Americans carry mobile phones (80% of the nation)
4 of 5 teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
Teens today have NEVER known a world without cellphones
http://bit.ly/IGl05D, http://bit.ly/IGm2hQ
Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
What’s your library’s policy?
Reference Questions
• Ask a Librarian's SMS• Twilio• Mosio
• Google Voice
Create a simple ( & free) SMS Reference Service
1. Set up a free Google Voice number.
2. Promote number.
3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.
4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
Circulation Notices
Existing software that can help a library send hold, overdue, and other circulation-based notifications to users.
Some examples:• Mosio• Shoutbomb• Twilio• ILS Vendors with
functionality: Koha, Innovative, and Polaris.
Send Catalog Records
Other Ideas for SMS in your library
• Blast Announcements!• SMS Programming Ideas
• Trivia Night• Polls• Registration for Programs• Open Communication• Contests
Create Treks Challenges Rewards Libraries get accounts
upgraded for free
Options Play with Native App SMS
http://bit.ly/IGmVabhttp://bit.ly/IGnVethttp://bit.ly/IGyvSI
Promoting SMS• QR Codes• Email• Website• Facebook and other Social
Media
• Word of Mouth
Pros and Cons of SMS
Pros:• Low Cost• Easy to Implement• Immediately available• Flexible• Connects directly with users• Statistics• Platform ubiquitous
Cons:• Leaves out non-SMS users• Standard texting rates may apply
Future of SMS• Payments• Group Messaging• Geo-fencing marketing• Voice (TTS, STT)• App to Person Messaging• Person to App Messaging• Directions/Maps• SPAM/Malicious apps!
Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
Questions/Discussion
What are your plans for SMS?
Contact Information
slideshare.net/dee987
Delicious.com/dee987/SMS
https://www.facebook.com/NovareLibraryServices
Novare Library Services 877-816-9638
Diana Silveira