tbi brandbook en - small

7/30/2019 TBI Brandbook en - Small

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1Introduction

Every organization, like every individual, has a unique personality and identity which governs the way in which it is seen and judged bythe outside world.

A key element o this personality is the visual identity. Tis is predominantly represented by a logotype, but also encompasses the overalluses o color, signage, printed material, advertising style and all other visual maniestations.

Te successul implementation o our visual identity will create maximum impact and synergy, whilst building awareness and raising ourprole among our audiences. o communicate efectively and to maintain high standards we must actively manage our identity. Consist-

ency is paramount. Great care must be given to every item we produce rom stationery to signage, rom literature to advertising.


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3Logotype exclusion zone

Shown here is the minimum exclusion shown

or both primary and secondary logotype. This

is the preerred minimum distance and must

be used where possible

To ensure visual impact the logotype requires

an area o surrounding clear space in which

other type and images (i.e. slogans, photo-

graphs or other logos) must not appear.

The space is proportional to the size o the

logotype, as indicated opposite. This ensures

that whatever the size, the clear space around

the logotype remains relatively consistent.

Always observe at least the minimum clear

space around the logotype, indicated by the

broken line. Wherever possible, the surround-

ing area should


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4Logotype on backgrounds

TBI BANK logotype in color

It is preerred that both primary and secondary logotypes be

used in ull color and on a white background wherever pos-

sible.

The black and white, or reversed out versions may be used or

newspaper advertising, or orms, or when poor reproduction,

or cost implications, prohibit the use o the ull color logo-

type.

TBI BANK logotype on backgroundsFor maximum impact the TBI logotype should appear in ull

color on a white background. When the logotype appears on

a dark color the TBI remains in black and is contained within

a white block as shown adjacent. The ull color logotype may

be used on a color that is light, or dark enough, to provide

enough contrast that

the legibility o the logotype is not compromised.

When required, on special promotional or git items, the TBI

logotype may appear in a range o non-color nishes, or ex-

ample, silver, gold, embossed or etched.

TBI BANK logotype on photographic backgrounds

When the TBI logotype appears on, or is reversed out o, a

photographic, or textured background, care should be taken

to ensure the legibility o the entire logotype. It should not

appear in areas o high contrast, or where the

background is too close on terms o color and tone.

When the logotype appears on a dark photograph the

TBI remains in black and is contained within a white

block as shown adjacent.

Full colour logotype on a white background

Black and white logotype on a white background

Black logotype on a colour background

Full colour logotype on a light colour background

Reproduction on a light photographic background

Ful colour logotype on a dark colour background

Reproduction on a dark photographic background


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5

This page demonstrates ways in which the TBI

BANK logotype must never be used.

TBI logotypes must only ever be reproduced

rom master artwork. Never redraw, or change

the logotype in any way.

TBI cannot be used in a sentence or example:

EXAMPLE

Lorem ipsum dolor sit ametconsectetuer adipiscing elit, sed diam nonum-

my nibh euismod tincidunt ut

Logotype donts

Do not alter the box shape Do not change the colour o the symbol Do not use without logo mark

Do not change the typeace Do not alter the propor tions o the elements Do not change colour o elements

Do not change the proportions o theelements

Do not change the colour o t he elem ents Do not use i n Cyri ll ic

Always ensure legibility on coloured

backgrounds

Always ensure legibility on photographic

backgrounds


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6Sub brand identities Bulgarian language

Shown here are TBI sub brand logotypes. TBI

sub brand logotypes must only ever be repro-

duced in ull color, or in black and white.

For color inormation please go to page 8 o

these guidelines.

TBI logotypes must only ever be reprduced

from master artwork. Never redraw, or

change the logotype in any way.


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7Sub brand identities - English

Shown here are TBI sub brand logotypes. TBI

sub brand logotypes must only ever be repro-

duced in ull color, or in black and white.

For color inormation please go to page 8 o

these guidelines.

TBI logotypes must only ever be reprduced




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8Corporate colours

Primary colours

Secondary colours

Colour reference guide

Personal Corporate

banking

Internet

banking

LeasingSME BankingCunsumer

nance

The TBI BANK corporate colour palette

comprises o two corporate colours and six

supporting colours. When printed, these

colours are specied as special or Pantone

colours (pms), or as process colours (cmyk).

Primary colours

The TBI BANK colour palette comprises o

two TBI orange and black. These colours are

used or the TBI logotype and the varioussub brands.

Secondary colours

The secondary colours are six and are used

to colour code the consumer brands.

The colour reproduction in these guidelines

is not accurate. In order to match the colours

shown here, please use the color table


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9Brand texture

Shown here are two examples o TBI textures.

The textures can be used in numerous ways,

or example in branch interiors on glass, to give

privacy, or on ATMs to add interest. They may

also be used communications, such as a back-

ground to debit or credit cards.


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10Letterheads

Shown here is the design or the TBI Bank letterhead.

Address details

Myriad Pro 8 pt (Bulgarian and English)

Text details

Myriad Pro 13 pt ((Bulgarian and English)

Always align letter copy with the orange circle, as shown here.

For colour inormation please see Corporate colour paletteon page 8.

TBI logotypes must only ever be reproduced from master art-

work. Never redraw, or change the logotype in any way.

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11DL envelope

Shown here is a DL envelope DL (220110.)showing the posi-

tioning o the TBI logotype on envelops and other documents or

tna bank

Address

- Myriad Pro 8 pt (Bulgarian and English)

For colour inormation please see Corporate colour palette

on page 8.

TBI logotypes must only ever be reproduced from masterartwork. Never redraw, or change the logotype in any way.

Envelope DL (220x110mm.)

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12Sub brand letterheads

Shown here is a design or a sub brand let-

terhead. Use this as a template or designing

other sub brand letterheads

Address details


Text details


Always align letter copy with the orangecircle, as shown here.

For colour inormation please see Corporate

colour palette on page 8.

TBI logotypes must only ever be repro-

duced from master artwork. Never re-

draw, or change the logotype in any way.

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13Sub brand letterheads

Shown here is a design or a sub brand let-

terhead. Use this as a template or designing

other sub brand letterheads

Address details


Text details


Always align letter copy with the orangecircle, as shown here.






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14Envelopes 4 and 5

Shown here are C4 (324229) and C5

(220162.) envelopes showing the posi-

tioning o the TBI logotype

Address details


For colour inormation please see

Corporate colour palette on page 8.

TBI logotypes must only ever be repro-duced


change the logotype in any way. Envelope C5 - 220x162mm.

Envelope C4 - 324x229mm.


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15Business cards

Shown here are the designs or business cards

or TBI Bank, bank, consumer and sub brands.

Address details

- Myriad Pro Regular 8pt (Bulgarian and Eng-

lish)

Name

- Myriad Pro Semibold 10pt (Bulgarian and

English)

Job title

- Myriad Pro Regular 8pt (Bulgarian and Eng-

lish)




duced from master artwork. Never redraw,

or change the logotype in any way.

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16Fax

Shown here is a design or a ax. Use this as a

template or designing other sub brand letter-

heads.

Address


To, From etc


Facsimile- Hebar Extended 20pt (Bulgarian and English)

Letter style Myriad Pro 13 pt (Bulgarian and

English)

Always align letter copy with the orange circle,

as shown here.






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17Invitations

Shown here are examples or designs or TBI in-

vitations. It is a paper with pearl color The Invita-

tion sign and sidebar are matt silver

Bitmapped text With Compliments 5% Black

Main text

- Myriad Pro Italic 10pt (Bulgarian and English)

Small text- Myriad Pro Italic 8pt (Bulgarian and English)

Address

- Myriad Pro Italic 7pt (Bulgarian and English)

Always align letter copy with the orange circle,

as shown here



change the logotype in any way

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18Complimentary blanks and envelopes

Shown here is the design or the TBI BANK

compliments slip.

The paper and the envelope are pearl color ,

sidebar is matt silver

Bitmapped text With Compliments 5%

Black

Address details


Text


Always align letter copy with the orange

circle, as shown here






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19Folder

Shown here is the design or the TBI BANK cor-

porate olders





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20TBI Bank 24-7

Shown here is the TBI 24 logotype as lightened

sign on the bank acade





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21ress releases

Shown here is the positioning o the TBI logo-

type on press ads.

The TBI logotype should always be applied to

the let hand side o any communication as

shown here.

Follow Black & White guidelines or Black &

White ads.


duced from master artwork. Never redraw,or change the logotype in any way.


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22Powerpoint presentations

Shown here is the design or all TBI powerpoint

presentations.

For colour inormation please see Corporate co-

lour palette on page 8



change the logotype in any way


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23Forms

Shown here are existing TBI orms or bank ap-

plications

The TBI logotype should always be applied

to the let hand side o any communication.

When applying the logotype to existing orms

it should be aligned with the existing inorma-

tion, as shown here.




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24Merchandising strategy - A, B, C

WIthin a branch a combination o product commu-

nication messages are utilised to guide the customer

towards a sale. From branch window to interior post-

er and nally detailed product leaet, this arrange-

ment o dierent communication messages is care-

ully orchestrated in each branch to guide a customer

and provide growing levels o inormation.

A Message ATTRACT

This ormat o poster is designed to catch the

customers attention. It introduces a theme

and piques interest in the viewing customer.

B Message BUILD

This ormat o poster reinorces the theme by providing

the next level o inormation on the product, height-

ens the customer awareness o it and is a call to action.

C Message CAPTURE

This communication is a leaet and is designed to

provide all the inormation needed or the customer

to acilitate a purchase decision. The capture message

closes the sale and is aimed to engage a customer Ina discussion with a sales adviser rom TBI.

ATRACT BIULD CAPTURE


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25Product communication A message

Shown here are designs or A0 posters that

are intended or use in the windows o all TBI

branches.

The posters shown here are visuals and no

bleed has is shown around the posters. When

producing posters that go into clip rames al-

ways allow or bleed, to ensure the image or

the logotype is not cropped into.

Typeace: Hebar Extended 84 pt-(Bulgarian

and English)

For colour information please see Corpo-

rate colour palette on page 8.



or change the logotype in any way. CUNSUMER FINANCE SME Banking PERSONAL


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26Product communication B message

Shown here are designs or A1 posters that

are intended or use special stands o all TBI

branches.

The posters shown here are visuals and no

bleed has is shown around the posters. When

producing posters that go into clip rames al-

ways allow or bleed, to ensure the image or

the logotype is not cropped into.

Typeace : Hebar Extended 59 pt.( Bulgarian

and English)


colour palette on page 8



or change the logotype in any way. CUNSUMER FINANCE SME Banking PERSONAL


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27Product communication C message

Shown here are design styles or product

leaets ront and back. It is important that all

branch communications express the TBI brand

DNA, that o guide.

Therefore,they must be:

- easy to understand

- relevant to customers needs

- appropriate to customer lie stage

The product leaets demonstrate a TBI C mes-

sage.

The role o C message is to capture, to acili-

tate a purchase decision by providing com-

plete product inormation in one simple and

dynamic document.

Typeace

- Hebar Extended 15 pt.(Bulgarian and English)

For colour information please see Corporate



from master artwork. Never redraw, orchange the logotype in any way.

Below indicates the crop o image or A,B and

C messages

CUNSUMER FINANCE

SME Banking PERSONAL


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28Communications imagery style

Shown here is the imagery style used in all TBI

communications. All imagery is black and

white with certain parts coloured in the seg-

ment colour. When colouring a section o the

photograph it is important that the coloured

section does not look too exact. It is

preerred that it looks loose in style. For exam-

ple, white edges may be let around the colour

to give a more lively eect.

It is important that the images are cropped in

the manner and style shown here to create a

dramatic and consistant eect across all com-

munications.

There are six communication categories,

- consumer credit

- Small & Medium Business

- personal banking

- corporate Banking

- Internet Banking

- Leasing

or colour inormation please see page 8

o these guidelines.

Below indicates the crop o image or A,B and

C messages


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29A,B,C messaging

Shown here is an example o how the A, B, C

messages dier in detail rom one level to the

next.

As the communications get smaller (rom A0 to

A5) the subject is cropped in more closely.

A Message

Focus on the primary benet o the product

B Message

Simple yet clear explaination o product oer-

ing

C Message

Detailed explaination o product plus how to

apply






A MESSAGE

B MESSAGE

C MESSAGE


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30Uniorm accessories - ties and badges

Shown here are examples o designs or ties

and a name badge or TBI sta.






Badge 60x25mm


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31Uniorm accessories - scarves and badges

Badge 60x25mm

Shown here are examples o designs or scarves

and a name badge or TBI sta.







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33Glass stand with poster and brochures

Here is the design o a glass stand with the logo o the bank,

which acts as a stand posters and brochures.

Can be xed to the wall with metal holders or stands

alone at desired locations.


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34Glass display panel

This is the design o the glass display panel

with the logo o the bank.

Functions as a stand inormational materials

and orms.

Fixed to the wall with metal holders.


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35Acrylic tabletop stand

Here is the design o acrylic tabletop stand

or brochures with the logo o the bank.

The size o the stand is equal to ormat A4


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36Wall stand o INOX logotype

This is a project o the wall stand logotype o TBI

Bank, made o INOX.





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37Logotype - roo construction

This is a project o Logotype or roo construc-

tion.







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38Sign with opening hours

Here is the design o external signs Working

Hours.







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39Board with exchange rates

Here is the project o oreign exchange rate

board.







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40Design o the acade

Here is displayed the design o the acade o the bank

ofces. Was used orange corporate color o TBI Bank.

The logo o the bank and other elements are made o INOX.

For colour inormation please see Corporate colour palette

on page 8

TBI logotypes must only ever be reproduced from master

artwork. Never redraw, or change the logotype in any way.


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41Design o the acade - door

Here is displayed the design o the acade with

the entrance door o the bank ofces.

Was used orange corporate color o TBI Bank.

The logo o the bank and other elements are

made o INOX.




from master artwork. Never redraw, orchange the logotype in any way


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42Contacts

For urther inormation regarding these

guidelines, or or questions please contact:

A Name: Neli Markova

Tel.: 02/ 816 38 17

Mob.: 0885 30 25 16

Email: [email protected]


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