TB Advocacy Support:

Needs Assessment & Toolkit Development

FIFTH MEETING OF THE SUBGROUP ON PUBLIC-PRIVATE MIX FOR

TB CARE AND CONTROL

3-5 June 2008

2

Agenda

• Introductions

• Thad Pennas

• Taryn Brucia

• Project overview

• Methodology

• Our role at the conference

• Advocacy and PPM

3

About Edelman

#1largest

independent PR firm

3,100employees worldwide;

500 recently added

51Offices

worldwide

Partners in Global Health

4

Situation• Multitude of publications and guides created by diversity of

partners• Vary in content, style and availability

• TB program managers have to sort through several resources to find right information

Project Overview

GoalTo equip National TB Program managers, staff and partners with necessary information to increase awareness and USE of tools to support internal and external advocacy and program goals

Expected OutcomeAn updatable and user-friendly advocacy toolkit to serve as a central information source based on your needs and preferences that illustrates the interdependent nature of these tools in advocacy settings

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MethodologyPHASE 1: GAP ASSESSMENT

WHY ARE WE HERE TODAY?

• Survey national TB program managers and partners to:

• identify advocacy and political commitment needs

• inform overall advocacy and communications strategy

• determine marketing trends and preferences for TB publications and tools

RESULT

• Understanding of advocacy material penetration

• Insights into best combination of materials to meet needs

PHASE 2: DEVELOPMENT OF AN ADVOCACY TOOLKIT

APPROACH

• Consolidate existing materials and products into a central information source

• based Gap Assessment and communications expertise

RESULT

• Comprehensive, organized advocacy kit that is both user-friendly and updatable

PHASE 3: TOOLKIT LAUNCH AND COMMUNICATIONS

• Orientation workshop to facilitate toolkit usage

• Ongoing communications to program managers and partners

• Information sharing with key individuals in partner organizations

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We Need Your Help

What? One-on-one interviews

• Assess awareness

• Determine utility

• Understand needs

• Obtain recommendations

Time requested with each participant: 10 minutes

How?

• Side conversations during breaks, meals or before and after each day’s session

Why?

• Understand your needs, point of view, and ideas to directly inform final toolkit

YOUR INPUT HERE

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Preliminary Data Sharing• Snapshot of current results • Discussion

To

ol’

s U

tili

ty

Program Managers’ Awareness of Tools

Tier 1

Tier 3

Tier 2

What’s Going to Happen This Week

New Toolkit?

Brainstorm• Your recommendations for

the new advocacy toolkit • Format• Content • Design

Tier 2

YOUR INPUT HERE

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A few words on PPM advocacy• What value does PPM bring? (not impact)

• Articulate the value proposition to the targeted audiences

• Reverse your message• You need case reporting• They need ??• Consider the message: What can PPM do for you?• Match the audience to the message

- Private providers

- Professional associations

- Donors—ROI

- Marcos and Mario

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So do what to do

1) Determine your value and write it down• Care • Engagement • Other

2) Messages and messengers

You, partners, media

3) Corporate Social Responsibility

Ask larger corporations to make a commitment

4) Failure attracts attention: Sad, but true

5) Branding and Marketing (global and local)

Tricks: Awards

Certificates

Engagements

Speaking opportunities

PPM Certified Partner

QUESTIONS?