taxa de fecho de vendas por novos leads
TRANSCRIPT
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CLIENTES NOVOS / LEADS
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QUALQUER QUE SEJA O FUNEL.
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GUARDE
ESSES
REGISTOS.
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OU NUMA BASE DE
CONTACTOS OU NUM
CRM, OU OUTRO
SISTEMA...
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DETERMINE O
CICLO DE
COMPRA* DO
LEAD.
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NOVAS INSTALAÇÕES?
É JÁ
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COMPROU EM 2016
AGORA SÓ EM 2020
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E DE ACORDO
COM A ORIGEM
DO LEAD.
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• WEB INBOUND MARKETING
• FEIRAS
• CONTACTOS DE EVENTOS
• REFERÊNCIAS
• RELACIONAL
• BASES DE DADOS
• SUBSCRIÇÃO CRUZADA
• ACORDOS
• AD WORDS
• …
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CONJUGUE OS DOIS:
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QUANTAS VENDAS
EFECTUOU POR CADA
ORIGEM DE LEADS NO 1º
CICLO DE COMPRA.
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TAXA DE CONVERSÃO :• RELACIONAL : 3%
• FEIRAS : 5%
• WEBSITE : 1%
• SOCIAL : 0%
• …
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FONTE Novos até 29/02/16
Custo TxConversão
Custo Mkt/ Venda
Relacional 100 €750 3% €250Feiras 200 €500 5% €50Website 50 €500 1% €50Social 10 €200 0% ---
CICLO 1 MÊS
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ERRO COMUM:
NÃO TER A IDEIA DO SUCESSO
COMERCIAL COM NOVOS
CLIENTES
PORQUE MISTURA AS DUAS
ACTIVIDADES NA MESMA INFORMAÇÃO
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Ricardo GodinhoGOODI MANAGEMENT
http://goodi.pt/[email protected]
Tm. 966192968
1. KPIs2. BUSINESS INTELLIGENCE3. ACOMPANHAMENTO DOS OBJECTIVOS