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Tax Analytics as a Service at adidas Leveraging data analytics to reach peak performance in tax

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Page 1: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Tax Analytics as a Service at adidasLeveraging data analytics to reach peak performance in tax

Page 2: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 2

1. Introduction to adidas

2. Challenges for the tax department at adidas

3. Tax Analytics as a Service Solution – Live Demo

4. Evolution of digital tax

5. Q&A

Agenda

Page 3: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

CORE BELIEF

THROUGH SPORT

WE HAVE THE POWER

TO CHANGE LIVES

TO BE THEBEST SPORTS COMPANYIN THE WORLD

MISSION

CORE BELIEF

Page 4: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

CREATING THE NEW IS OUR STRATEGY

4

TOP LINE &MARKET SHARE GROWTH

BRAND DESIRE

OP

EN

SO

UR

CE

CU

LT

UR

E

GROSS MARGIN EXPANSION

OPERATING LEVERAGE

Page 5: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

5

57.000PEOPLE

160COUNTRIES

+900MPRODUCTS

€ 21.9B NET SALES

All numbers relate to the year 2018.

Page 6: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 6

The adidas tax department had specific challenges regarding indirect tax compliance, which wasseen as time-consuming and costly without being able to provide an appropriate audit trail.

Challenges for the tax department at adidas

Desired Solution

Centralized, standardizedand automated softwaresolutions for dataanalytics and taxcompliance.

Manual & Time-Consuming Process

Significant time investment for data processing, review and analysis

Data Gathering & Extraction

Data from multiple sources or systems and outside of the control for the person

responsible

Decentralization

Download of large SAP reports Manual processing in Excel spreadsheets by

different teams and with different methods

No Audit Trail

Isolated analytics with no approved audit trail

Page 7: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 7

Due to its scalability, its user friendliness and high degree of customization, Qlik was chosen todevelop a tax analytics solution with the power to keep up with the demands of the future.

Qlik as our partner of first choice to develop a powerful solution at adidas

Positive past experience with Qlik

High user friendliness

High degree of customization

Highly scalable through cloud usage

Page 8: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 8

DEMO

Tax Analytics as a Service

Page 9: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 9

Extremely high level of automation and light-weight processes ensure a “Ready to use”

end-to-end solution

High Level Architecture

Data Sources Data Processing Access

SAP

adidas VAT

registrations

Automated

data extraction

SAP reports

DART extracts

Analytics

Compliance

adidas VAT

Control &

Analytics Team

Deloitte Cloud

Infrastructure

adidas VAT

Operations Team

~ 40 GB data

volume per month

Page 10: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 10

Project Challenges

• Solutions have to be aligned with IT processes

• Change management required

• In-house resources not fully available

Benefits and Added Value

• More time for activities with greater value-add

• Improved quality of analysis and reduced risk of errors

• Holistic overview and full transparency of analytical content

• Reduction of the tax department’s reliance on the IT function

Become better prepared for the future

During the project phase we initially feared challenges but quickly discovered the great extent of added value and generated benefits.

Lessons learned

Key Success Factors

• Proof of concept and agile development

• Combination of tax and analytics expertise

• Senior management support

• Organizational changes to ensure enough resources

• Change of the employees’ mindset

Page 11: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 11

Countries worldwide are adopting new ways of collecting tax data

Digital Tax is growing fast

Source: Deloitte Belgium

In an environment of growing data volumes and tax-relevant transactional data being delivered in more

and more countries in real time, tax departments need professional "data analytics solutions"

for future-oriented decisions.

Legal Initiatives e.g. Country-By-Country

Reporting (Global)• OECD Countries

Electronic Disclosure of VAT Ledgers• Poland

• Czech Republic

Electronic Audits and SAF-T• Norway

• Lithuania (iSAP)

• Germany (GDPdU)

• Poland (JPK)

• France (FEC)

• Luxembourg (FAIA)

• …

Modernization of Tax Authorities and Audit

Procedures• UK (Making Tax Digital)

Digital Tax Policy• VAT Rules in Digital Economy

• E-Commerce and MOSS

Cross-Border Collaboration, Information

Sharing and Joint Audits

Legal Disclosure and Approval• Netherlands (Horizontal Monitoring)

• UK (SAO)

Electronic Invoice Disclosure and Required

Invoicing

• Belgium (B2G), France (B2G)

• Italy (B2B)

• Spain (SII)

• Brazil (SPED)

• China (Golden Tax System)

• …

Page 12: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 12

The current trends leading to tomorrow’s tax world require a strong collaboration of tax, analytics and visualization. Deloitte & Qlik provide a powerful solution to address the upcoming challenges.

Tomorrow’s tax world is going to be very different from today’s

Tax Analytics

Solution with

Global standard

Automation

Integration of tax in foregoing processes

“Ready to use”

end-to-end Solution

Need for…

Do you want to be prepared for the future…?

Page 13: Tax Analytics as a Service at adidas - Qlik · The adidas tax department had specific challenges regarding indirect tax compliance, which was seen as time-consuming and costly without

Deloitte 2019 13

Thank you! Please reach out to us if you have any further questions.

Moritz SchiederVisual Analytics Practice Lead EMEA

[email protected]

Konrad MattheisQlik Core Hero & Luminary

[email protected]

Martin NonnenmacherPartner, Technology Consulting

[email protected]

Andreas KowallikPartner, Head of Tax Management Consulting

[email protected]

Tax Analytics

as a ServiceMarc HollaDirector GBS – Indirect Tax

[email protected]