TAVIK Is A musIc drIVen

lIfesTyle brAnd desIgned for

AcTIVe IndIVIduAls engAged In

The modern beAch culTure.

founded In 2004 by A TeAm of

VIsIonArIes seeKIng To creATe

A brAnd To reflecT TheIr

souThern cAlIfornIA lIfesTyle,

TAVIK offers premIum AppArel

And Accessory collecTIons.

C

C O R E Y W I L S O N

Su

rf

+

P h o t o g r a p h e r / /D j -

W

0 1

Mu

sic

No

W h e n yo u p l ay a s o u n d / /

How is waking up for morning light and staying up all night for your dj sets working out?

photography and music are my two most favorite things in the world. being able to do both of them in one day is an

amazing feeling. It gets pretty exhausting at times but that is what naps are for.

Best surfboard airbrush that has been punted toward your face while shooting?

Josh hoyer basically painted the devil on the bottom of his board a couple years ago. It was one of the scariest things I have

ever seen coming at me.

The prettiest girls in the world are in-

I am still on the search to find the place. I have heard that Argentina has the prettiest girls but in my eyes brazil was the

best.

What’s the best photo you’ve ever shot?

my favorite photo to this date is of pat gudauskas on the gold coast of Australia. I was standing on these rocks with a

wide angle lens and this giant splash of water came up right when he did an air. everything came together in the image and

created something different than most surf images.

You’ve been to the playboy mansion. Is this as much of a bucket list moment as most guys think?

It is definitely somewhere every man needs to experience. once you get there you will never ever want to go back home.

Summertime in Newport or Winter in Hawaii?

Thats a hard decision. it comes down to the choice between beautiful girls or perfect waves. Im gonna have to go with

summertime in newport.

How do you figure out your set list each night - play along with the crowd or chase the trends?

I feel that the music controls the crowd. I like to plan out my entire set to the style of the party.

If you could dj for any party, any time, anywhere what would it be?

night club in las Vegas, new years eve. All of my friends would have to be there too.

The key to rocking a party is -

loud music, good sound system, hot girls in the crowd, alcohol being poured on people, and playing music that everyone

likes. When you play a sound that sounds like your computer is breaking then everyone stopes having fun.

What’s your favorite point-of-view?

I really enjoy taking photos in the water. It is a whole different perspective out there that not too many people get to see.

P

P A T F L Y N N

Cr

aft

sm

an

+

M e c h a n i c / /R e n a i s s a n c e M a n -

F

0 3

Ar

tis

t

No

p u n k i s a l i v e a n d W e l l / /

You are a bit of a renaissance man, which of your crafts do you prefer, and how is it to juggle so

many?

I’m a lover of making things. using your hands, turning something old into something new, or making

something out of scratch can be so rewarding. I started in fine arts, progressed to graphic design, then

photography and now wrenching on bikes...I’m constantly finding new outlets, but theyt all revolve

around creativity.

What’s your magazine of choice?

lately Iron and Air has been killing it. still have love for Water too.

Fill in the blank – Triumph over -

Anything

You’re part of the GBMC- How did that come about and how has it evolved?

The gbmc (gentleman’s beard and mustache coalition) started out as an idea over beards. We all

had facial hair and liked whiskey. Jokingly, we said we should get together and celebrate ‘whiskey

and whiskers’ and bAm!...The gbmc was born! It’s gone from a 4 friends into 40+ strong family. We

have a clothing line, a punk-rock cover band, we compete internationally in beard and mustache

competitions...pretty legit!

Who has got the best ‘stache, and what’s the secret weapon?

one of our boys, brenden Kenney, has a savage double handlebar ‘stache. holding it down for sure.

layrite keeps the club styled.

You’re brother is also quite the visionary – how much influence has your family had on how you

turned out?

We have a family of artists. grandpa was a great cartoon illustrator, dad’s a crazy drummer, bro’s a

professional photographer...the list goes on. brady and I started our own clothing line when we were in

college. We’re constantly bouncing creative ideas off each other. It’s cool having a family that gets it.

The key to keeping a car running is-

Knowing a good mechanic!

Is Punk really dead?

punk is alive and well. It’s evolving, like anything I suppose, but it’s still happening. you just have to sift

through the Jonas brothers and bieber to find it.

There seems to be a bit of a common ground between motorbikes and surf boards, how did you

get involved in this relationship?

There’s definitely a connection between the two. both are forms of self expression and are an escape

from the grind. When I’m on a bike or a wave, there’s nothing else going on...just that moment, which

is rare, I think. bikes are kind of like boards, you ride different ones for different conditions. you

wouldn’t take a noserider log out in fast shore-pound barrels and you don’t rip canyons on a hardtail

vintage Triumph. That’s why I need a quiver of each.

What’s the greatest moment you’ve captured?

I just got back from birmingham, Alabama shooting the Thruxton cup with british customs which was

pretty amazing. I had a full access media pass and was on the track watching top racers ripping it -

pretty surreal. shooting weddings I’ve caught some amazing moments. There was one in particular

where the bride and groom were walking out of the chapel - I caught pure excitement and joy on their

faces. That kind of shot that makes anyone happy when they see it...

lAunched In 2010, TAVIK

sWImWeAr Is much more ThAn

An AddITIon To The oVerAll

brAnd. TAVIK sWImWeAr

delIVers fAshIon-forWArd

bIKInIs, one-pIeces, And coVer-

ups In A mulTIfAceTed mIx

of VIVId brIghTs, femInIne

deTAIls, And reTro InspIrATIon.

confIdenT, edgy, And noT AfrAId

of A good TIme, TAVIK sWImWeAr

Is A WIld chIld.

TAVIK WAs formed from A

pAssIon for musIc And The

fesTIVAl experIence. our

VersIon of The endless

summer Includes dAnce musIc

And hoT deserT geTAWAys.

modern beAch culTure cAn

Also be found AWAy from The

coAsTs, WITh pool pArTy people

fIndIng An escApe AT VArIous

eVenTs ThroWn by TAVIK eAch

yeAr.

S

D J / /M o d e l -

B

0 2No

W h e n yo u p l ay a s o u n d / /

S H A E B

+M

us

ic

How do you manage to stay both personal and original in your creative endeavors?

having a strong sense of self.

What has been your favorite set and why?

The first time I played at the Avalon in hollywood, california... it was really special for me. my first big “debut”, if you will… I

had been going there for years to see artists who really inspired me and essentially got me into dance music… I told myself

one day I would play there, and then it happened. It was very fulfilling for me.

Along those lines, what has been your favorite line up that you have been apart of?

electric daisy carnival!

Which genre of music has been most influential to develop your personal style?

I am from long beach… so I grew up listening to hip hop and r&b all of the time. In all honesty though, I love anything with

soul. I love being able to hear and connect with that soul. That’s what music is all about… its supposed to move you from

deep within.

Where would your ideal festival take place and what would your one day line up consist of?

Ibiza. deep, funky basslines. All day.

Do you pay attention to the crowds reaction? Does it affect the next track you decide to spin?

I feel that the music controls the crowd. I like to plan out my entire set to the style of the party.

Since the music scene is mainly male dominate, how has this affected your career positively and negatively?

It’s made me work harder. you really have to own yourself in every way possible to be taken seriously… but I don’t think that

applies only in the music world, I think that concept should apply to every day of your life. In order to be successful in any

endeavor, you must possess a strong belief in yourself.

Who would you define as a visionary?

A visionary is someone who looks at the world and understands that he/she is on this planet to inspire others in some way.

Their work is a reflection of their beliefs; a message that is heard universally and understood by the masses. A visionary is

inspirational, honest, and unique.

If your sets were edible, what would it taste like?

Warm apple pie. smooth, indulgent, and delicious. mmm.

Do you pay attention to the crowds reaction? Does it affect the next track you decide to spin?

In terms of performing, its always about the crowd. you have to make sure everyone is on the same level; know that

everyone is taken care of and having a joyous time. fortunately, I always research and know the audience before any gig,

and I match my own style to work with the appropriate scene. I aim to please every time I perform. I love having fun, and

always want to celebrate life in the best way possible.

M

D e s i g n e r / /T y P h o g R a P h y -

Q

0 4No

i t s e e m s t o b e n o n s t o p / /

M I K E Q U I N O N E S

+D

es

ign

In the current time is there anything left to be pioneered?

I feel like there are several things to still be pioneered but it is outside of the apparel industry. clothes are clothes now and

everyone has done their take on something new. now it is about being the best that “you” as a brand can be. best fit, best

quality and best aesthetic is what separates brands now.

I was once told that you never stop designing? True or False and why or why not?

This is true. I am constantly doing something with design whether it is in my head, on a scratch pad or on the computer, it

seems to be non stop.

The best motivator for creativity is -

friends, girlfriends, beer, surfing, skating, motorcycles and just about anything else that involves our group.

Your latest project, W.AA.R is all domestic made products, this seems to be important to you personally, can you

explain?

WAAr and the direction of the brand is very dear to my heart as it is the first project that I have 100% creative control

over. my partner and I feel that it is Very important to give back to the usA and support domestic manufacturing. We have

made it a challenge for ourselves to be 100% domestic. It has taken a long time but we can truly say that everything that

goes into our brand comes from the us. This alone feels like an accomplishment.

We’re lucky enough having you work on our upcoming denim program, how are you finding the experience of

working with a line where you’re not the central nucleus?

As a designer it is important to be able to look at the brand you are working with, and the market place, to determine what

is right for the project you are designing for. I have learned over the years the importance of this and what is relevant and

what is not for the specific project you are focusing on. We have had a lot of fun designing for Tavik.

You’ve been doing more mixed media pieces – how did this come about?

I constantly push myself creatively and feel that this is important in order to stay relevant.

W.AA.R has recently adopted a few new slogans, Have you attempted the triad – Scoot, Skate, and Surf naked?

I have not but we have talked about doing a campaign around this or possibly a photo contest. We will see what stems of it.

You recently spent some time living and working on the road out of your Westy van, how did you find this

contrasting experience?

living in the Westy was amazing. my girlfriend and I were really able to push our relationship to a new level. We would surf,

work, eat, and sleep in a very small area with our love of a dog Jack. I think this made us stronger and allowed me to look

outside of my typical creative channels for new inspiration.

Would you say your creations were more timeless or meant to expire?

I like to consider myself a timeless creator with a twist. everything that I design and put my name behind stems from

something timeless but needs an edge to make it different from everyone else. This ideal is very important to me and my

creative mind because I feel that separation is really important in the marketplace now but you can not be so outside the

box that you are irrelevant.

T

J e w e l r y D e s i g n e r / /a r t i s t -

C

0 6No

i W a s o n a m i s s i o n / /

T I N I C O U R T N E Y

Ar

tis

t +

Ar

tis

an

Favorite piece ever made and why?

Alex & Jesse’s Wedding dreamcatcher

All materials were carefully chosen for the sacred union of two souls - from their loved ones and

elements they have a love for. As people that inspire me regularly, this opportunity to create

something with meaningful materials was an exciting, rewarding and familiar challenge. The oversized

dream catcher, suspended by a tipi inspired wooden structure hung 16ft above the couple’s ceremony.

The joy of participating in this was a strong affirmation of what drives my designs. discovering the

nature of creating with material that I am aware of it’s origin, purpose and properties such as the rare

stones, crystals, leather and feather-clad dream catcher is my aim. practicing this for me can translate

into any piece of artwork if it contains a thorough representation. Whether the medium is oil on canvas,

bronze sculpture, welding jewelry or an abstract installation the message is strong and stands.

Most impactful trip regarding how you design?

guatemala

lake Atitlan in guatemala lays along the base of an inactive volcano that elevates to 5,000ft. The area

still acts as the home ground for several mayan tribes. dear friends of mine built a beautiful glass

home there on a cliff shoring the lake. The balcony resembling the port of a ship provided a viewing

experience that I will never forget and engendered a vision of a country that the culture bestowed on

me daily. The aesthetics of this destination matched it’s community’s beauty and values and we even

ventured down to an unforgettable surf spot in el salvador where I stumbled upon sea glass and rocks

that I’m still incorporating to this day. my first adventure was to the Jade museum that inspired a

series of pieces. As much as I wanted to stay surrounded by guatemala’s magic, I was extremely eager

to get home and get started on that collection.

What inspired you to take old treasures and make them new?

I was on a mission when I first started making jewelry. Throughout my formative years I held on

to a lot of things that were so important to me. I guess I’m a bit sentimental, but who isn’t. people

began approaching me to rework their old jewelry and create something personal to them from their

treasures. These are my favorite projects to work on especially seeing their reaction when the piece is

finished.

How did growing up in a creative atmosphere shape who you are today?

my mom inspires me more than anyone. she has the mentality that anything is possible and if you want

something done or to have beliefs actualized you have to do it yourself.

Aside from making jewelry how else do you express your creativity?

cooking, styling, painting and drawing and anything else I can get my hands on. All of these are in

constant rotation and contribute to an archetype that makes me feel balanced. every aspect of life

should be handled uniquely and with love.

You went to school for fashion design. What drew you to this specific medium of design?

growing up, more was less for me. In fact my aunt used to always call me mr. T. I’ve always had a love

for jewelry and the lingering past of precious finds. I wanted to take a new route and set my mind on a

bathing suit venture, but deep-rooted passions seem to have a way of creeping up on you. my last year

of design school I started hoWl and it’s always felt right.

So you recently relocated your studio, how do you feel about the move?

being closer to the water makes me feel more at ease. I’m inspired by the space and new projects.

I’ve noticed that you’ve done a lot of custom designs on people’s personal belongings.

What are the most memorable pieces and fun projects you have coming up next?

A bicycle, guitar, ipad case, tire swing, several pieces of furniture, shoes. snowboard and ukulele are

the next in line.

S

a C T o R / /S u r f e r -

H

0 7No

yo u h av e t os c r e a m a l o to v e r h e r e t ob e h e a r d / /

S E A N H E R M A N

Ac

to

r +

Su

rfe

r

You’re currently shooting your first festival-ready film as a lead, how’s the experience so far?

The film, red handed, is a 30 minute short that will be submitted into film festivals all over the nation,

as well as europe, in hopes of finishing as a feature. The film itself is by far the most incredible project

I have ever been a part of, and the people involved are some of the most talented individuals I’ve been

blessed enough to work with. The experience itself has added an immense amount of depth to my

acting, and I cannot wait to see what kind of doors this will open for me.

What’s the oddest thing that has happened to you while preparing for a character?

I don’t know if anything ‘odd’ came with developing my character, skip Ames, but what I’ve noticed

is the difficulty of being able to shut it off during the weeks of filming. I had been slowly creating this

monster for about 3 months before we started filming, and I had to really get into character in order to

make it mine. I am very dedicated to my work and hopefully it’ll show on screen.

You’re also a ripping surfer, did growing up on the East Coast hinder or hurt your sliding

talents?

growing up where I did was truly a blessing in disguise because it taught me how to be a determined

and a hard worker. As a kid, I always thought I was blowing it by not living in california or hawaii, in

regards to professional surfing, but I now realize that growing up next to nyc has made me hungry to

succeed. you have to scream a lot louder over here to be heard.

You have a comedy series, Coffee and Toast, what’s your favorite cameo/character the show

has had?

my favorite character on coffee With Toast is definitely enrique. he cracks me up every time, and it’s

really special when people approach me, quoting things he has said in my skits.

Best coffee you’ve ever had?

best coffee I have ever had was during my first trip to nicaragua when I was 15. I have never had a cup

that good again.

Describe your favorite east coast surf spot in 5 words, but without giving it away-

big, cold, desolate, unknown, and scary.

Cougars or Jailbait?

I am all about the cougars. I have had 1 in my life so far and it opened my eyes to a whole new world.

Are east coast girls really hip, and do you really dig the styles they wear?

east coast girls are definitely hip! I really dig the artsy, band groupie looks that can be seen all over, but

especially in savannah, nyc, and believe it or not, Wilmington nc.

If there was a movie made about your life who would you want to play you, and who would be

your surfing stunt double?

I would definitely want emile hirsch to play me, he’s one of my favorite actors. for my surfing stunt

double, I would definitely pick dane reynolds. he would make me look a lot better than in real life and I

would love him for that.

In ten years where will Sean Herman be?

In ten years I hope to be a well known and respected Actor/ Writer/ director, as well as a professional

surfer and big time TAVIK brand ambassador. loyalty until the end!

L

D J / /P r o d u c e r -

A

0 8No

t h e y a l l J u s t W a n t t h e d r o p / /

L A R I O T S

+M

us

ic

When you want to hear new music where would you look?

really, I just go to my friends, through them, and the people I’ve met while playing music I have a large network of

influencers. I also check beatport every morning. following artists on there puts me on to some good tracks too. ( While I

interview him he is attempting to download a new song he had to have for his set that night.)

Where did you “Grow-up” and how do you feel that has affected your work today?

originally I’m from new Zealand, but my dad was in the special forces, so we ended up living all over the world. I think these

varied experiences made me who I am today, and my life on the road is just an extension of those experiences. los Angeles

is the city that I’ve called home the longest, its the place I chose to live as an adult.

You’ve had a good run at festivals and shows. If you could go back or forward in time to join a line up when and

who would it be with?

I play electronic music, so my shit wouldn’t fit at a cool festival like Woodstock. I’d have to go with something current and

say Tomorrowland in belgium. I’ve been invited to play some similar events, so hopefully I can look forward to playing there

soon?

The key to a good song is-

The demographic has changed, people seem to be less interested in the song grooving along, they all just want the drop.

for me, its an epic breakdown, beats are too easy to make.

When you get home from a trip what is the first thing you do?

I got get my dog, nugget. he’s become famous, I named a song after him - “nugget’s Adventure.”

The Rhythm or the blues?

both.

Do you create more or less while on the road?

less. The road is exhausting.

I just went los Angeles to Atlanta, hopped a plane to Tallahasse, got in around 7, went to the gig, got back to my room and

couldn’t sleep, had the worst room service, my ears were still ringing from the sound system at the club. Then, I finally

got to sleep but with the time change, its like 11 in lA and 2 in flo. I overslept, supposed to be up at 9, but didn’t get up

til 11:30. Took a shower, straight to airport, TAl - ATl - sAnTA AnA - had dinner - played at the club, drive to lAx at 4 am,

catch a flight at 5 am to miami, I’ll arrive there, not sleep, get to the club at 7pm, play til 10pm, then back to new orleans for

another gig. Then, reWInd - replAy.