tata phootone

7/27/2019 Tata Phootone

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SYNOPSIS OF

TRAINING PROJECT REPORT

ON

STUDY OF MARKETING OF

TATA PHOTON PLUS

SUBMITTED IN

PARTIAL FULFILLMENT FOR THE DEGREE OF

BACHELOR OF BUSINESS

ADMINISTRATION

(2009-2012)

SUBMITTED BYJAY KISHORE

ENROLLMENT NO9013526Submitted to

Miss Arpita Mam

BHAGWATI INSTITUTE OF

MANAGEMENT AND TECHNOLOGY


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PREFACE

The field of business professional study is incomplete without practical

knowledge. Therefore, summer training program is designed to provide a glimpse of

real work environment of organization. These real life situations are entirely different

from the simulated exercises in all artificial environments inside the classroom. This

fact consolidates the session of summer training in MBA curriculum. Training can be

described as a planned process to modify attitude, knowledge or skill behaviour

through learning experience to achieve effective performance in an activity or range

of activities. In order to achieve practical positive and concert results, the classroom

had to be effectively wedded to the realities of the situation existing outside the

classroom to develop managerial and administrative skills.

The project has been written in simple words to explain the competition in real

life situations. I expect that this work will be helpful for managers of Tata

Teleservices Limited.


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Introduction to The Organisation

Introduction:-

The Tata Group is one of Indias oldest, largest and most respected business

conglomerates. The Tata Group is a multinational conglomerate based in Mumbai,

India. In terms of market capitalization and revenues, Tata Group is the largest private

company in India. It has interests in Steel, Automobiles, Information Technology,

Communication, Power, Tea and Hotels. Tata is a rapidly growing business group

based in India with significant international operations. Revenues in 2007-08 are

estimated at $62.5 billion (around Rs 251,543 crore), of which 61% is from business

outside India. The Group employs around 350,000 people worldwide. The Tata has

been respected in India for 140 years for its adherence to strong values and business

ethics.

The business operations of the Tata Group currently encompass seven

business sectors: communications and information technology, engineering, materials,

services, energy, consumer products and chemicals. The Groups 27 publicly listed

enterprises have a combined market capitalisation of some $60 billion among the

highest among Indian business houses and a shareholder base of 3.2 million. The

major companied in the Group include Tata Steel, Tata Consultancy Services (TCS),

Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications.

The Groups major companies are beginning to be counted globally. Tata Steel

became the sixth largest steel maker in the world after it acquired Corus. Tata Motors

is among the top five commercial vehicle manufacturers in the world and has recently

acquired Jaguar and Land Rover. TCS is a leading global software company, with

delivery centres in US, UK, Hungary, Brazil, Uruguay and China besides India. Tata


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Tea Is second largest branded tea company in the world, through its UK based

subsidiary Tetley. Tata Chemicals is the worlds second largest manufacturer of soda

ash. Tata Communications is one of the worlds largest wholesale voice carriers.

In tandem with the increasing international footprint of its companies, the Group is

also gaining international recognition. Brand Finance, a UK based consultancy firm,

recently valued the Tata brand at $11.4 billion and ranked it 57th amongst the Top 100

brands in the world. Businessweekranked the Group sixth amongst the Worlds Most

Innovative Companies and the Reputation Institute, USA, recently rated it as the

Worlds Sixth Most Reputed Firm.

Founded by Jamsetji Tata in 1868, the Tata Groups early years were inspired

by the spirit of nationalism. The Group pioneered several industries of national

importance in India: steel, power, hospitality and airlines. In more recent times, the

Tata Groups pioneering spirit has been showcased by companies like Tata

Consultancy Services, Indias first software company, which pioneered international

delivery model, and Tata Motors, which made Indias first indigenously developed

car, the Indica, in 1998 and recently unveiled the worlds lowest cost car, the Tata

Nano, for commercial launch by end of 2008.

The Tata Group has always believed in returning wealth to the society it

serves. Two thirds of the equity of Tata Sons, the Tata Groups promoter company, is

held by philanthropic trusts which have created national institutions in science and

technology, medical research, social studies and the performing arts. The trusts also

provide aid and assistance to NGOs in the areas of education, to communities around

their industrial units. The combined development related expenditure of the trusts and

the companies amounts to around 4% of the Groups net profits.


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Going forward, the Group is focusing on new technologies and innovation to

drive its business in India and internationally. The Nano car is one example, as is the

Eka supercomputer, which in 2008 is ranked the worlds fourth fastest. The Group

aims to build a series of world class, world scale businesses in select sectors.

Anchored in India and wedded to its traditional values and strong ethics, the Group is

building a multinational business which will achieve growth through excellence and

innovation, while balancing the interests of its shareholders, its employees and wider

society.

The business operations of the Tata Group currently encompass seven

business sectors: communication and information technology, engineering, materials,

services, energy, consumer products and chemicals.


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Tata Indicom Profile

History:-

The Tata Communications headquarters at Fort, Mumbai.

VSNL roots back to two telegraph companies, Eastern Telegraph Company (ETC,

founded 1872) and Indian Radio Telegraph Company (IRT, founded 1927).

In 1932 the two merged to form Indian Radio and Cable Communications Company

(IRCC).

In 1986 VSNL (Videsh Sanchar Nigam Limited which translates to Overseas

Telecommunication Corporation Limited in English was incorporated as a wholly

owned government entity.

In 2000 Tata Group acquires a controlling stake in VSNL, Tata Indicom, the umbrella

brand for Tata Telecom Services, starts operation.

In 2002 The Indian Government privatised VSNL. The Tata Group holds 46% stake

in VSNL. The Indian government holds 26% stake.

In 2004 VSNL International is launched.


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In 2005 VSNL acquires Tyco Global Network, becoming one of the worlds largest

providers of submarine cable bandwidth.

In 2006 VSNL acquires Teleglobe, growing its global reach, operational strengths,

and deep carrier relationships.

In 2007 Tata Group acquires a controlling stake in Neotel, the No 2 provider in South

Africa.

In 2008, Tata Communications became the unified global brand for VSNL, VSNL

International, Teleglobe, Tata Indicom Enterprise Business Unit, and CIPRIS.

In November 2009 it is launching GSM called TATA DOCOMO.


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TATA TELESERVICES

Vision:-

Trusted service to 100 million happy customers by 2011

Mission:-

To empower every Indian to connect with world affordably.

Value:-

Leadership with humility. Fairness through meritocracy. Trust based on accountability. Excellence in execution. Tenacity for results. Pioneering spirit.

Theory:-

Tata Teleservices is part of the Rs 119,000 Crore (US $ 29 billion) Tata Group

that has over 98 companies, over 289,500 employees and more than 2.9 million

shareholders. With a committed investment of INR 36,000 Crore (US $ 7.5 billion) in

Telecom (FY 2006), the Group has a formidable presence across the telecom value

chain.


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Purpose/Objectives of the

Project/Research

Whenever a study is conducted, it is done with certain objectives in the mind.

A successful completion of the project depends on the objectives of the study. The

objectives of the detailed project undertaken are given as under:

1. To find out the response of retailers towards the company.2. To identify the new business channel partners.


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Research Methodolgy

Research

Research is a procedure of logical and systematic application of the

fundamentals of science to the general and overall questions of a study and scientific

technique, which provides precise tools, specific procedures and technical rather

philosophical means for getting and ordering the data prior to their logical analysis

and manipulation different type of research designs is available depending upon the

nature of research project, availability of manpower and circumstances.

Sampling Design

The following factors have to decide within the scope of sample design:

a) Universe of Study: In the present study the universe is retailers.Further it is divided as follows:

Theoretical: - It covers all the computer hardware retailers inChandigarh.

Accessible: - Computer Hardware retailers in the majormarkets of Chandigarh.


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b) Sample Size: A sample of minimum respondents will be selected fromChandigarh. An effort has been made to select respondents evenly. The

survey is carried out on 64 respondents.

c) Sample Unit: It indicates who is to be surveyed. The researcher mustdefine the target population that will be sampled. In this project

sampling unit is Computer Hardware Retailers of the Chandigarh.

d) Sampling Technique: For the purpose of research convenient andjudgment sampling is being used. We catch the computer hardware

retailers from the Chandigarh. Every respondent has different view

point about the topic and they fill the schedule accordingly.

e) Sampling Frame: sampling frame is the geographical boundaries withwhich the survey is to be conducted and also the area where the

sampling process is to be executed. Sampling frame is a representation

of elements of the target population. It consists of a lists or sets of

directors for identifying the Target Population. Here it is Chandigarh.

Data Collection

There are types of data sources. These are:


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1) Primary Data: Primary data are those, which are collected afresh andfor the first time, and thus happen to be original in character. It is the

backbone of any study. It is obtained from respondents with the help of

widely used and well known method of survey, through a well

structured schedule.

2) Secondary Data: Secondary data are those which have already beencollected by someone else and which have already been passed through

the statistical process. In this case one is not confronted with the

problems that are usually associated with the collection of original

data. Secondary data is collected from govt. publications, journals,

magazines, financial records, web sites and annual publications of the

company. In this study secondary source used is websites.


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BIBLIOGRAPHY

Yellow Pages Tata Indicom www.tatatel.com Google Wikipedia Encyclopedia
http://www.tatatel.com/http://www.tatatel.com/

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