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Tata MotorsTata Motors

Presented By :Presented By :Shweta Agarkar (02)Shweta Agarkar (02)Ashrin Singh Anand (07)Ashrin Singh Anand (07)Ashwin Arora (09)Ashwin Arora (09)Pratik Bagaria (11)Pratik Bagaria (11)Bhagyashree Chopde (17)Bhagyashree Chopde (17)Harsh Chotalia (18)Harsh Chotalia (18)Nilesh Jain (43)Nilesh Jain (43)Pranay Joshi (47)Pranay Joshi (47)Saurabh Kubadia (53)Saurabh Kubadia (53)Ruchi Palrecha (76)Ruchi Palrecha (76)

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IntroductionIntroduction India’s largest automobile company.

Established in the year 1945 and the first vehicle rolled out in 1954.

First Indian engineering company to be listed on NYSE.

A leading exporter of automobiles.

Presence across segments in the automobile sector.

Major exporter of automobiles.

Strong presence in India as well as abroad.

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VisionVision

"Best in the manner in which we operate, best in the product we deliver, and best in our value system and ethics."

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MissionMission

"Tata Motors is committed in letter and spirit to Corporate Social Responsibility."

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Product PortfolioProduct Portfolio Passenger Cars and Utility Vehicles

Concept Vehicles

Commercial Vehicles

Military Vehicles

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Passenger Cars & Utility VehiclesPassenger Cars & Utility Vehicles

Tata Sierra (Discontinued) Tata Estate (Discontinued) Tata Sumo/Spacio Tata Safari Tata Indica Tata Indigo Tata Indigo Marina Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Xover (2009)

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Commercial VehiclesCommercial Vehicles Tata AceTata Ace

Tata TL/Telcoline/207 DI PickupTata TL/Telcoline/207 DI Pickup

Tata 407 Ex and Ex2Tata 407 Ex and Ex2

Tata 709 ExTata 709 Ex

Tata 809 Ex and Ex2Tata 809 Ex and Ex2

Tata 909 Ex and Ex2Tata 909 Ex and Ex2

Tata 1109 (Intermediate truck)Tata 1109 (Intermediate truck)

Tata 1510/1512 (Medium bus)Tata 1510/1512 (Medium bus)

Tata 1610/1616 (Heavy bus)Tata 1610/1616 (Heavy bus)

Tata 1613/1615 (Medium truck)Tata 1613/1615 (Medium truck)

Tata 2515/2516 (Medium truck)Tata 2515/2516 (Medium truck)

Tata Starbus (Medium Bus)Tata Starbus (Medium Bus)

Tata Globus (Low Floor Bus)Tata Globus (Low Floor Bus)

Tata Marcopolo Bus (Low Floor Bus)Tata Marcopolo Bus (Low Floor Bus)

Tata 3015 (Heavy truck)Tata 3015 (Heavy truck)

Tata 3118 (Heavy truck) (8X2)Tata 3118 (Heavy truck) (8X2)

Tata 3516 (Heavy truck)Tata 3516 (Heavy truck)

Tata 4018 (Heavy truck)Tata 4018 (Heavy truck)

Tata 4923 (Ultra-Heavy truck) (6X4)Tata 4923 (Ultra-Heavy truck) (6X4)

Tata Novus Tata Novus

Tata World TruckTata World Truck

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Market PositionMarket Position

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SWOT AnalysisSWOT Analysis

StrengthsStrengths PresencePresence Service NetworkService Network Research & DevelopmentResearch & Development Dealer NetworkDealer Network International PartnershipsInternational Partnerships

WeaknessesWeaknesses Non attractive productsNon attractive products Poor employee productivityPoor employee productivity Declining Market SharesDeclining Market Shares Improper market segmentationImproper market segmentation Improper brandingImproper branding

OpportunitiesOpportunities Acquisition of JLRAcquisition of JLR New productsNew products Growing demandGrowing demand Increased defense expenditureIncreased defense expenditure

ThreatsThreats CompetitionCompetition Increasing input costsIncreasing input costs Increasing fuel costsIncreasing fuel costs

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PEST AnalysisPEST Analysis

Political Factors Political Factors Tax incentives by Government Tax incentives by Government Measures to boost consumptionMeasures to boost consumption Decrease in P&M Depreciation RatesDecrease in P&M Depreciation Rates Minimum alternative taxMinimum alternative tax Uncertainty on exemptionsUncertainty on exemptions Cuts in corporate tax rate Cuts in corporate tax rate Scrapping of EU scrappage incentive schemeScrapping of EU scrappage incentive scheme Populist measures by political partiesPopulist measures by political parties

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PEST Analysis ( contd… )PEST Analysis ( contd… )

Economic FactorsEconomic Factors Spending power of consumers Spending power of consumers Increasing access to creditIncreasing access to credit Increasing competitionIncreasing competition Composition & Mobility of work force Composition & Mobility of work force

Social Factors Social Factors Government’s focus on inclusive growth Government’s focus on inclusive growth Resistance to changeResistance to change Strong management cultureStrong management culture Educational InfrastructureEducational Infrastructure

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PEST Analysis ( contd… )PEST Analysis ( contd… )

Technological FactorsTechnological Factors New kinds of technologyNew kinds of technology Access to advanced technologyAccess to advanced technology Emission normsEmission norms

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Feature Matrix ( Passenger Cars )Feature Matrix ( Passenger Cars )

Passenger Cars   Maruti Hyundai Tata Honda Ford GM M & M Toyota Merc. Weights

Price 9 8 9 7 6 7 9 7 5 250

Features 6 8 7 8 8 8 7 9 10 150

Durability 9 8 9 8 6 6 8 8 10 125

Service 9 8 8 7 6 7 6 9 10 100

Ergonomics 8 7 7 8 8 7 8 9 10 100

Fuel Efficiency 10 8 9 7 7 8 8 8 5 150

Availability 9 8 8.5 7 6 6 7 7 5 25

Aesthetics 6.5 7 6 9 8 8 7 8.5 10 150

Range 8 6 7 6 5 7 3 5 4 25

Brand Value 9 7 8 7 5 6 7 7.5 9 50

Brand Appeal 6.5 7 6 8 7 7.5 5 8 9 75

Total Score 818 765 784 760 679 724 744 804 800 1200

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Feature Matrix ( MCV & HCV )Feature Matrix ( MCV & HCV )

Medium and Heavy Commercial Vehicles

  Tata Ashok L. Eicher S. Mazda AMW Weights

Price 8 9 7 7 6 150

Features 8 8 7 8 9 50

Durability 8 8 6 7 7 200

Service 9 8 5 5 3 150

Fuel Efficiency 9 8 7 7 6 200

Capacities 8 8 6 6 7 150

Brand Value 9 8 6 6 5 100

Total 845 815 625 650 595 1000

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Gap AnalysisGap Analysis

Aesthetics

Range

Brand Appeal

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Financial DetailsFinancial Details

Year ROI(%)

2009 10.35

2008 26.66

2007 34.02

2006 35.39

2005 36.39

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Reasons for declineReasons for decline

External FactorsExternal Factors The slow down in economy.The slow down in economy. Increase in inflation.Increase in inflation. Poor credit availability. Poor credit availability. Hardening of interest ratesHardening of interest rates Rise in prices of input materials.Rise in prices of input materials. Proposed increase in fuel prices and volatility in foreign exchange rates.Proposed increase in fuel prices and volatility in foreign exchange rates. Manufacturing expenses, employee cost increasedManufacturing expenses, employee cost increased

Internal FactorsInternal Factors Increase in the Capital Employed due to the developments realated to Increase in the Capital Employed due to the developments realated to

launch of Tata Nano as well as its acquisition of Jaguar Land Rover.launch of Tata Nano as well as its acquisition of Jaguar Land Rover.

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Thank YouThank You