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“Taste the Feeling”: Television Commercials About the Spots As part of the “Taste the Feeling” global marketing campaign, Coca-Cola will release ten global television commercials produced by 5 agencies. Six commercials will be unveiled at launch with the additional films launching throughout the year. To view the spots, please visit: www.coca-colacompany.com At launch Australia and New Zealand will be featuring the following three spots: TVC 1: “Anthem” (:60) Created by Mercado-McCann (Buenos Aires, Argentina) Description: The campaign’s lead spot, “Anthem” features a series of vignettes that capture life’s everyday moments – such as ice-skating and hanging out with friends, a first date, a first kiss, and a first love – all linked by Coca-Cola with the new tagline, “Taste the Feeling.” The spot introduces an original song, “Taste the Feeling” featuring Conrad Sewell that celebrates the experience of drinking a Coca-Cola, any Coca-Cola.

TVC 2: “Break-up” (:60) Created by Santo (Buenos Aires, Argentina) Description: “Break Up” follows the journey of a young couple who romance eachother, experience a break up and ultimately reconcile with Coca-Cola playing an intimate role at each stage of the relationship. The spot features the song “Made for You” with vocals by emerging artist Alexander Cardinale.

 

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TVC 3: “Brotherly Love” (:60) Created by Santo (Buenos Aires, Argentina) Description: “Brotherly Love” captures the unique relationship between brothers, a universal story of love and conflict. Ultimately the younger brother finds himself without his Coca-Cola. The older brother comes to his rescue and they enjoy a special moment together. The spot features a new version of the hit song “Hey Brother” by Avicii.

For more information on the music in the television commercials, please see the Music Fact Sheet.

 

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ABOUT THE AGENCIES About Mercado-McCann Mercado McCann is based in Buenos Aires, Argentina, but works with brands globally as a McCann Worldgroup company. In 2014, Martin Mercado partnered with McCann Wordwide to create Mercado McCann. Mercado is one of the most recognized creative advertising professionals in Latin America, and was honored for three years in a row with the Jerry Goldenberg Award as the Creative of the Year in Argentina. His extensive portfolio of work for Coca-Cola has been recognized internationally, including at Cannes, the One Show, D&AD and the EFFIES, and has premiered on advertising's biggest global stage, the Super Bowl. For more information, visit http://www.mercadomccann.com/ About Santo Santo is a global core creative ideas agency and has offices in Buenos Aires and Milano as part of WPP. Santo was recognized as Ad Age's International Agency of the Year in 2010. About 60% of Santo's business is international and 40% comes from local accounts. For more information, visit http://www.santobuenosaires.net

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