OUCE255

Task 3

Enterprise & Innovation

Baljeet Kaur Samra

How will I promote myself?

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+ Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.

It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers.This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

In responding to his task you should consider the following questions:What do ‘they’ want to hear?What should I say to ‘them’?How will I communicate with ‘them’?

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+Self promotion has always and will always be an integral part of putting yourself out there. As this moment I'm not entirely sure whether in the future I would like to be working freelance or for a studio, either way potential employers will want to know how well I can utilise my skills within graphic design. I would need to communicate that I'm confident within myself - have reasonable social and people skills and prove am able to work as a team as well as independently.

Depending on who I am approaching when promoting myself I need to communicate in different ways - for instance If i was approaching a print based studio the work I submit to them would need to show a relevant interest within print and in the same way If I was to approach a web design firm I would need to show that I have an understanding of both on line and offline design practice.

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+A good way of promoting yourself is to have a visible web presence - a good website that showcases your work at its best - with the opportunity for someone to be able to contact you. Social media such as having an online blog, twitter and behance all allow you to engage with people. Having an online network of 'friends' works well but it is always much better to be able to interact with people directly so networking is an integral way of promoting yourself and what you do. Having a business card is important as you never know when and where you might meet somebody.

Exhibiting your work gives yourself a lot of exposure not only does it give you the chance to network with other like minded individuals it also gives others the chance to interact with you and also your work - drawing in people who might not have spotted your work otherwise. With large scale events such as D&AD and New Designers, End of year shows to smaller more local events and exhibitions it is now easier than even to showcase your work to gain exposure.

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OUCE255

Task 3

Enterprise & Innovation

Baljeet Kaur Samra

How will I promote myself?

+