OUCE255

Task 1

Enterprise & Innovation

Baljeet Kaur Samra

Who am I? Who are they?

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+ Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent.

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publish-ing, education etc.) and focus on identifying:-

What skills / interests you have and how they relate to the needs of your client group?What skills are needed and what skills do you want to develop?What are your professional/creative aims and how do they relate to the needs of the client group?

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+Personally the client group that appeals to me the most is Beauty. The demand for graphic design within the beauty industry will always be high, without promotion brands will always struggle to launch themselves.

Promotion for beauty is always changing therefore there is always a need for new ideas and concepts to ensure campaigns are efficient - as a graphic designer you need to always be thinking of the newest ideas - I find that I can be a great ideas person coming up with quick and relevant solutions to design problems. Packaging / is has always been essential within the beauty industry and this is something that I have always had a keen interest in. Packaging can make or a break product, as on many occasions it is the first thing they might see, whether it's for perfume or cosmetics.

Thousands of new beauty products are launched every week and they need to be well placed to ensure that they sell. Whether it's a top end product or something that is an essential effective graphic design is what ensure the product can be sold. As I mentioned that packaging is quite essential within the industry, it is the area in which I would like to develop my skills the most.There will always be a need for new and innovative designs that will help sell beauty products.

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+ Client Groups: Retail / FashionHealth and FitnessAutomotiveTourism and LeisureBeautyFoodTravelTelecommunicationMusicPublishingFashion

OUCE255

Task 1

Enterprise & Innovation

Baljeet Kaur Samra

Who am I? Who are they?

+