Task 4: Mood Board

Irn Bru: Potential Colours (Can)Possible blue to use:

Pure Blue Dark Blue Persian BlueInternational Klein Blue

Possible Orange to use:

Pure Orange Yellow Orange Dark OrangeDeep Orange

Orange and blue will be chosen for my can design to continue with Irn Bru’s traditional colours. Maintaining traditional colours bring brand recognition. This is something existing and potential consumers will appreciate as many consumers enjoy familiarity.

Irn Bru: Potential Fonts (can)

HUSKY STASH

GILL SANS ULTRA BOLD

BIG BOTTOM CARTOON

BLACKOAK STD

Rosewood std regular

POETSEN ONE

The font I will most likely use is Husky Stash. This is because I feel the font will be most likely to attract potential consumers due to its attractiveness. With its stretched out look, husky stash is able to work into more attractive designs unlike other fonts considered.

Potential Advert Images

IRN BRU 32

Husky Stash Testing

As can be seen from the testing, one of the good things about using Husky Stash is its attractiveness when words are placed alongside numbers. The edges of the words are extended to form similar to an underlining line beneath the words. This makes the letters stand out more and become more defined. This is important for the title of the can as it helps with readability, making the can easier to spot for potential consumers.

Rosewoodstd regular

• IRN BRU 32

Another font I wanted to test was rosewoodstdregular I felt it was a font that was a little but different due to its white shadowed body. I felt it maybe could have enabled me to try different techniques on the can. However the biggest problem would be readability. Unless consumers are close to the can they may struggle to read the name of the can. This obviously would be a huge hindrance and would be harmful to sales.