task 5 - representation analysis

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Due to Q have a wide target audience, the people who feature of their covers range music genres. Dave Grohl from the Foo Fighters is perceived as angry and scary. This is due to the close up shot of a long, dark haired man, which is stereotypical for the rock genre in which he sings for. The scruffy stubble sends across again a, ‘I don’t care’ look, and gives the man an edgy and scruffy side to him, in appose to him being clean shaven and looking handsome. The fire ball appearing from the screaming mans mouth represents the anger with in the man and his music, with an extra touch of him spitting fire which is quite satanic and demonic.

The man is wearing a red jumper which connotes blood and wrath. The genre of music if very similar to this as it includes songs of wrath, blood and fire.

The man looks rather old, which is due to the age of the genre he plays for. It is conventional for rock singers to be quite old as they have often had a lot of experience and are made famous through the years of working and living as a rock singer. This is backed up through the tag line at the bottom of the page which reads: ‘Dave Grohl saves rock. Again.’ By saying that he is saving rock, it shows the experience he’s had and also the again shows again that he has had years of experience, starting from the band scream and then through to Nirvana.The quote used on the cover said by Grohl says “This

will kill me!” The word kill shows the subject of death behind his music and life. It also shows that age behind the man, saying that now hes back in the business he is too old and it will kill him!

The close up image of Liam Gallagher looks slightly faded and darker. This puts across a representation of how the singer has come back to start fresh in a new band. The white background with the shadow in the corner makes you focus mainly on Gallagher. The hair cut keeps with the mod cut which he had in Oasis, showing that his new band Beady eye has a similar sort of music and also to be easily recognised by his fans. In the reflection of his glasses is his band mates who are quite spread out. This is to be shown as Liam being the leader of the group and is In charge as he is quite far in front of his band looking over at them, as if to tell them what to do. Like a teacher standing at the front of a class.

The glossy glasses and the long hair over his face also show Gallagher to be mysterious almost like you would have to read on through the magazine to find out about his band.

By using his first name, it shows it’s a more powerful interview which includes more personal features. The phrase kick off, is used to describe the start of his new group Beady Eye, but also refers back to his past in Oasis where it was known for his band to ‘kick off’ after gigs.

The army jacket pulled up to his collar shows a more normal, casual working class feature to the artist. Him being a 40 year old male, with an attempt at a new look and dress, is trying to address more to a specific target audience of a similar age range, and people who like similar psychographics as Liam. Like born again Mods.

The band Muse are represented with the alternate rock and space rock genre. This is perceived strongly through the short hair styles, and rough features. Their black V-neck tops and dark space backgrounds act mysterious and show the band as dark and obscure tying in with the genre of music they appear in.

The men are all around 30-40 years old males, this is shown as them being dominant. This is seen through them being in a triangle shape. All apart from Matthew Bellamy (the lead singer) to be looking away from the camera. This is because they are wanting to appeal to different audiences so are looking all around.

The quotes include “Their biggest challenge yet.” This makes them still look deep in thought and interested, as it connotes them to be thinking about their decisions. Another quote includes “Boldly go where no band has gone before.” This makes the audience want to know more about the band as the language is quite intreging. It may make people think of space due to their background and the genre of music which is included.

Stereotypically most rock singers are men, and so are these can appeal more to the audience. They are also White, British. Which is also similar to the genre of music they are singing for.

At the top of the page, almost in the primary optical area is a band named Yuck. They are place in a large mid shot landscape photo so the whole band can be seen. They wear slightly normal clothes of young adults. With hair which brings out their persona. This shows them as slightly normal people when looking past the props in which they are holding. This is to aim at a audience of almost anyone, though people who mainly enjoy indie. The band includes one woman, as its conventional to have a female voice in a indie band.

Josh Homme who appears in the centre, is seen to be looking past the camera. This gives him a not bothered look. He is playing mainly with his hands so acts quite confident and the interview may include something to do with his hands. Which is backed up by the story being about the Joys of origami. This vague quote from the feature makes people want to read on as they see Homme as someone who is a strong rock singer, and wander why he is doing such a calm activity which doesn't match the psychographics.Homme is unconventionaly wearing a silver collared shirt and suit which is not the same as what he would usually wear when appearing in his stoner rock bands.

Next to Homme is a band names The Kill. They are dressed in conventional clothing and are of a similar age to the target audience. There again is a woman in the band which is again conventional for the Ide Rock genre. There is a distant shot photo of the band so can be seen as having more to them than what is actually known. For example a quote from the feature includes: Kate Moss is unsurprisingly a fan.

In the bottom corner there are images from Prince and Katy Perry’s gigs, this is to appeal to the audience as they see the artists in their lime light, and their costume. These artists are spoken about as they are both much appreciated pop artists but from different decades

In the top, optical zone there is an image of a rather new band. You can notice the genre of music in which they play for by the shot type being a wide landscape shot to fit in the full band with props like guitars, wooden boxes and leather chairs. They are young men, who are appealing to a similar audience, and also may be a higher class of people, this is seen through their hair styles and their clothes, which include blazers, and shirts.

In the centre there is a image of Adele who is dressed in a black woolly dress. This connotes sadness and sophistication. This may perceive her background as someone of a higher class, or also with an interview talking about her album at the time, which was about a breakup. She is looking past the camera, smiling and laughing; showing that the interview could be intimate but relaxed. The image of her laughing shows her to be a normal happy person so would appeal to audiences. She is also touching an erogenous zone so is enjoying herself

Another image also I the centre is an image of Shaun Ryder, from the Happy Mondays. He is appearing to be quite normal and relaxed and dosent really care, similar to how he was, when he was at the prime of his carear. The relaxation is shown through his arms being placed on his legs whilst hes leaning forward to the person who is talking to him, so shows he is quite involved. The costume matches his genre, of alternate dance and baggy. This is due to the jackets, jeans and the dark sunglasses, appealing back to his fans when he was in the 80s

The main image is of Alex Turner from Arctic Monkeys, a mid 20 year old, who is appealing to a Brit pop, indie audience, this is notices by is hair style, which is a thick comb over. The man is noticeable through his hair style and dark glasses. He is also wearing a unbuttoned shirt so appeals to an audience of elder British people, or younger people with older traditions, due to the style of hair or clothing not being in fashion. As a 28 year old male he attempts to look good to the ladies, so looks past the camera, like a professional model. This look makes it look like he is ignoring the audience and not directing towards anyone, this is so people think he is more attractive as he is seen to be rebellious.

The two images below Alex Turner are of Haim and Manic Street Preacher`s. Haim are an all girl pop-rock band, and Manic Street Preachers are a all men glam punk band. The bands of Arctic Monkeys and the different genre bands can appeal to the wide range of people who read the magazine.

Lady Gaga on this double page spread dominates the whole of the left hand page, this shows the importance of the artist and the interview. The mid shot of Gaga shows her top half of her naked body upwards. By using her hands to cover up her breasts, it makes her look sexual and shows beauty, but by covering them up, she is hiding her beauty and femininity. The blonde hair shows her natural ‘perfection’ beauty. The chains around her neck also acts as a sexual prop, but also gives a edgy look to her, to show that she isn’t truly perfect and can appeal to any age or gender audience.

The large drop letter also dominates in the background of the right hand page, this also shows the importance of her looks and the importance of her name, due to the incredibly large red letter. The red letter connotes love and danger, almost like its dangerous to love such a woman who dominates both pages, one with her face and body and one with the first letter of her name.

The black and white effect to the photo makes her look more vintage and classic. This makes her appeal to wide audiences.

Pete Doherty shows a rugged look, in plain top and rough hair. This would appeal to a more niche target audience, of men, who like indie rock, and have a disorderly psychographic. This is proven by the pint of beer in a plastic cup he is holding in one hand and also the coke with almost probably another alcoholic substance in the other. The photo of Doherty is showing him as some one who looks drunk or on drugs. He has greasy hair and spots around his face. This shows the persona of the rock artist.

The quote from the article which reads ‘In good health’ shows a metaphor against what Doherty is really like, which isn’t at all in the good health. People could see this as familiarity and can find an interest in knowing about the healthy side in Doherty.

The right hand page is in sections and has quotes and pictures and indents spread over the page, representing the crazy made type of person which Doherty is. The darkened tone to the image is almost sepia as it represents the classic era or post punk who was in when singing for The Libertines. People would be attracted to the article as they see it as the classic singer he once was, this is shown throught the quote “ Oh Peter used to be your singing. Im like. ‘What are you talking about used to be?” as he still wants to be seen as the famous guy who used to be.

The black and white image of Jake Bugg shows the indie genre of the singer. This is because the black and white effect gives a retro old classic type of look. Half of his face is in shade, so cant be seen properly. This is due to Jake Bugg with reasonably new, still be in the shadow, with people not knowing much about him. The image and article can appeal to young men and women as it is seen in the image that Bugg is also very young.

The article is quite small and can appeal to the younger age as there isn’t a lot to read, so can be easier for that age range as its simple and the language would get to the point instead of dragging in great vocab, so the correct target audience can understand it.

The quote of “The times they are a-changing’” represents the language used by the indie folk singer, as the words are also quite folk like, representing the area of Nottingham where he was born. This can appel to the audience as people see it as the real Jake Bugg, and who he really is, by knowing his speech and his ethnic background.