task 1a creating a house style or company image
DESCRIPTION
TRANSCRIPT
- 1. House Style
- 2. What do we mean by House Style? Consistent use of text type, graphics, logo, colours throughout our work Positioning of logo and graphics Helps customers to recognise the brand Creates a corporate image and identifies the product the company is selling
- 3. Example Tesco - website Tesco: use logos on everything. Colours are: Blue, red and white. Slogan is: Every little helps.
- 4. Tesco - Fixtures Stores Petrol Trolleys & Bags
- 5. Tesco - Products Value range Standard products Finest range
- 6. Tesco - Leaflets
- 7. Tesco Business documents Formal Letter Receipt
- 8. Your documents You need to show that you have a consistent style throughout your business documents You will need to produce a simple logo which use it on all your documents Stick to the same font as much as possible Use the same colours or decide on a range and stick to it Dont use lots of different text sizes on the same document