FACTUAL WRITING COPY

Melissa Storey

LEAFLETS

Colourful shapes, text and

images are used to make this

leaflet look more appealing

than others. It is targeted

towards families with young

children, this is shown by the

image of the child and the

bright colours throughout the

leaflet.

The heading of the

leaflet uses a bold

font and colours

which make it stand out

straight away. The colours are

quite playful making it appeal

to young children, who they

aim this zoo for.

The images are full of exciting

animals and fun things to do,

making it look like a great

place to visit. This leaflet

advertises their zoo over

others therefore making it

look fun and exciting by

photographs shows parents

and children what they can do

and see before reading any of

the information.

The images carry on

throughout the leaflet making

it still seem fun for the

children.

The bright colours and large

fonts for headers attract your

attention making it an clear

leaflet to read. The bold and

different coloured fonts

indicate more important

things,

making it

conciseness as it

is simple and the

language is clear.

The table is easy to read and

keeps the leaflet simple, so

busy parents can find the

information they are looking

for quickly.

The language for this is

leaflet is simple and quick,

but informative as the text is

targeted towards the parents.

The ASA will apply to this

leaflet because it is

advertising towards children

therefore they should not

make the children nag at the

parents to make them come

here. Therefore theyhave advertised it mainly towards a family rather than part of the family.

The typography of this leaflet is very bright and

full. The colours used are bright, neutral and

calm colours that you would associate with a

gym or a healthy lifestyle. This is so it gets

across to the correct audience.

There are

lots of

promotional offers on

this leaflet. The

language is simple

and short. It uses

words such as

“we’re” instead of we

are. This is to

promote a gym to an

audience which

doesn’t have as

much money as

other people who

regularly use the

gym.

They use

photographs and

diagrams to show

where the gym is

and what is there.

The girl looks

extremely happy

showing how going

to this gym can

effect you as a

person in a good

way. Photographs

are like the visual

truth that people

believe.

The leaflet is

simple and easy

to read making

the clarity of the

leaflet clear. It

also is kept

simple ensuring

conciseness is

kept to a

minimum. The

information looks

factually right but

may cause

ambiguity

because of the

cheap price,

people will be

wondering what

the catch is.

The large bold

fonts make it

easy to read and

helps you

understand

quickly what is

important on this

leaflet.

INSTRUCTIONS

Lots of helpful black and white

illustrations are used on this

instruction sheet. Theses help

explain not only what the product

looks like or does from different

angles but also how to get it to work

in a step by step visual. The smaller

illustrations are what shows you

what to do and explains to text in

more detail.

The steps are in a complicated

layout. The register of the

language is very formal using

words such as “nomenclature”

and “installation”. There is no

shortened words, this is not a

simple instruction manual to

follow and would take time to set

up this speedlite.

There are different steps within a

step making it confusing and not

making the instructions clear

making the clarity and

conciseness of the work hardly

present.

The text does not leave the

space for interpretation,

avoiding ambiguity. The

steps are very formal and

instructional.

Large bold heading so you

know what the manual is

about, the image is so you

know which product the

instructions are for.

Instructions need to be

simple and instructional.

These instructions look

simple. They have a step by

step guide and illustrations

to go with them.

The illustrations are simple

drawings and uses arrows to

indicate the way the net

should be put up. The

illustrations explain what the

text is saying in a simple

visual language.

The step by step instructions

are easy to read, they are

very clear. It does not use

long words, in fact it

shortens sentences to keep

it conciseness and simple as

it is a net for children to play

football.

The clarity and conciseness

is very well done in this.

Instead of saying “Push the

pole through the top” they

show with with a arrow

direction and saying “Push

Pole top, direction (A)” the

illustrations make this much

clearer.

HOW TO GUIDES

Step by step

instruction on

how to cure low

back pain from

the NHS. This

has to be clear,

factual and true

to help people.

People trust the

NHS therefore

the information

must be

trustworthy and

factual.

The title is the only thing in colour on

this informational leaflet. It quickly

informs the audience that this is the title

and it shows its importance by colour,

size and effect.

Illustrations are used to explain what to

do in each step, this is a good and

helpful way to explain

the point clearly making

the clarity of this leaflet

clear and easy

to understand.

The language

and register of

this particular

informational

instructions

leaflet is very

formal and

informative. It

does not use

slang as it is for

the whole of the

UK.Bold headlines

are also used on

the first line of the

paragraph so you

know where it

starts and what

step you are on.

This step by step guide is from a teen magazine

therefore there is a large image of the hairstyle on a

model. This shows the final product and how it should

look in the end. It is a powerful image.

There is a bigger ratio of images than text. The images

indicate what you need, what you will achieve and a step

by step indication. The step by step photographs tell you

what to do in the next step without you having to read the

text.

The text is simple

and gets straight to

the point. It

instructionally tells

you what to do but is

quite informal as it is

only for teenage girls.

They have

highlighted

certain words

such as “high

ponytail” and

“hairspray”

They have used bold effects on the text to make things

stand out more. The heading is very large compared to the

rest of the text making it stand out. The colours used also

make things stand out. They typography chosen is clever as

they have make certain text stand out more than others to

show importance.

FACTUAL JOURNALISM

The large image shows

what, where and who the

article is about. You can

see it is a relaxed article

from the way she is posing

and her smiling facial

expression. The picture

connects to the text.

Having an image with an

article breaks it up a bit and

more people will be drawn

to the article because dogs

may interest them or just

because of the image.

This article is biased

because it only has one

point of view coming from

the vet. No one else is

quoted or says their

opinion about becoming a

vet and what problems that

has.

The wording is very formal,

there is not slang or

shortened vocabulary. It is

informative as it is

informing people what it is

like to become a vet with

the pros and cons.

The title is larger and

bolder than the rest of

the text because it

needs to stand out and

attract the audience

because this is the first

piece of text they will

see about the article.

There is a small

paragraph indicating

what the article is about

and who it was written

by. This is a typical

convention of a layout

of a newspaper article.

It referrers it sources

ensuring that the

information is from the

correct source. They do

this by putting quotation

marks around the text

said by a particular

person. The veterinary

nurse Andrea

Montesano has been

quoted a lot in this

article and her words

have all be quoted and

stated.

The image is a

photograph of the

person this article is

about. The caption

underneath explains

the picture before

reading the article. The

way it is in black and

white makes it look

formal and it is tradition

for news papers to be

black and white,

although this is a better

quality than

newspapers so maybe

it was just get get a

similar feel.

The text informs you

on how short design

courses are good for

you. They reference

their sources by using

quotation marks and

referencing who said

what after they quote.

The typical

conventions of a

newspaper such as

a large title and

subtitle are all

included in this

article. The way this

is defined is by the

bold effects and

size of the text.

The article is

biased. It is all for

design courses and

telling the audience

how it can exercise

both sides of the

brain and saying

how good short

courses are to

develop the

creative side of

you. There is

nothing to defend

this argument.

If the information in

the text wasn’t

correct or reliable

legal action such as

gagging orders

could be taken

place, therefore

journalists need to

be careful in what

they write.