TASK 1

Danny Frattasi

1)

The first still is of our very

first shot. It is a 10 second

computer recording of Dan

writing a Facebook status.

We included this into our

video as it is evidence o0f

intertextuality. Also, most

people watching the video

would recognise and

associate themselves with

Facebook and so it is

engaging the viewers

instantly.

2)We used a close up of

our main singer, Dan. He

is the main focus of the

video and the music

group. To sell the artist,

we used the point of

focus which people

would recognise us most

from, which would be the

main singer. The close-

ups also help to create a

brand and so whenever

Orson is mentioned, it is

linked with Dan.

3+4)

This is two more examples of intertextuality endorsed in our music

video. We tried to make our music video as modern as possible so

younger viewers (our target audience) could relate to it. The first still is

of the boys playing Xbox and the second is from texting a girl off an

iPhone. Intertexuality is one of Goodwin’s six points and so we feel that

it is a main convention of any music video.

5)

We tried to make as

many clear links between

the lyrics of the song and

the visuals. For example,

the song states “don’t

bring no vodka, or

whisky, we got everything

you need”. So we went

along with an alcohol

themed video and a lot of

clips like this one, show

the boys drinking. This

reflects the lyrics well and

also adds a slightly

humorous effect to the

video.

6)

When the characters of

the music video are in their

“nerdy” states, the shots

are all in colour. However,

when the boys are

transformed into the

“cooler guys” and are

outside, the shots become

black and white. This is to

show the transition of their

personalities, the location

and also to symbolise their

drunken state.

7)

When making a music

video, it is all about

creating the right image

and creating a star

persona. As I mentioned

earlier, Dan is the main

focus of our group and so

more of the camera will be

on him. But we still

included the other group

members because the

brand of “Orson” is a

group and not an

individual.

8)

We used this image

of Dan being drunk

and passing out on

the ground. This is

extremely similar to

the shot we used for

the front cover of our

digipak and so it

creates a link

between the two

items; video and

digipak.

9) – DIGIPAK

This is the digipak that we created. As you

can see, the front cover contains a shot of

Dan drunk and passed out on the ground.

This links to the video as this is what

actually happens. Also, it is a similar shot

to the previous still. We used quite a dark

background theme as it reflected a night

time environment; where parties and

drunkenness usually occurs. The bottles

of alcohol is another reference to the

music video as most of it is based around

a party and drinking. The colours have

been altered to create a more interesting

and funky vibe. This is because the

outside covers are quite dark and boring

and so when the customer opens the

digipak, it creates a different aspect of the

band which is colourful and exciting.

10) – MAGAZINE ADVERT

The magazine advert is

bold and loud, so it attracts

readers. Again, the main

focus of the band is Dan so

he features heavily in the

advert. The beer bottle in

the background is another

link to our music video. We

also used the same text for

all of our ancillary products

and so the text becomes

associated with our band.