task 1 complete

8/2/2019 Task 1 Complete

1/19

Ria White

Media Coursework

Unit 3


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Magazine number 1

Front coverA bold masthead makes it clear whatthe audience is about to read. Also,the colours contrast with the text as

well as the models hair colour,making the design work well and lookappealing to the viewer. The orangeblock colours also attract the readers

eye.

The use of the alliteration attractsthe audience as well as the model

being a well known singer. Thisentices the reader to buy the

magazine as Adele has been currentnumber one in the album and

singles chart.

Hometown Glory is one ofAdeles well known songs. This

makes the play on wordsappealing to any adele fan. The

use of the white stands outagainst the dark background aswell as contrasting the orange.

The large picture ofAdele as thecover model would be an instant

eye catch for any Adele fan as wellas any VOGUE reader as it is clearand large being only a headshot.

The large strap line is the third biggestpiece of text on the page, however is

read before AD

ORINGAD

ELE as it isstraight underneath the title. This givesextra information on the cover modeland hints to what could be inside the

magazine, again enticing the viewer tobuy it.

These two names also give some extrainformation as to what may be included inthe magazine . Also, they are both about

different things, making the magazinesuitable for a range of people.

This also links with the overall themeof the magazine, fashion. The use of

the bold heading catches the readersattention whilst the italics add extra

information.

This gives detail to what may beinside the magazine whilst only

telling viewers a small amount aboutit, making them have to buy the

magazine to find out more.

This is the smallest andhardest to spot text on the

page, making the readernot realise the price ofwhat they are buying.


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Magazine number 1Contents page

The contents title tells us what pagein VOGUE this is. The way it is

displayed makes it be seen quickly asit is right by the big VOGUE sign

which is easily seen.

The bold title draws theeye immediately to it,giving the overall page

a clear structure.

This pictures hints as what theoverall magazine is about. As we

know it is fashion, which coincideswith the model on the left. Also, the

image uses many colours, the redalso going with the text to the rightmaking it suitable for the contents

page.

This image gives colour to the page, aswell as the background linking to thecream jumper in the top right of the

page. The use of colour also makes thepage look brighter breaking up the

white background.Also, the modelsclothing tells us more about what the

magazine is about.

The red headings link to theother colours on the page,

like the red robot. Also, theybreak up the page and are

clear to see against the whitebackground and black text.

They also divide up thedifferent sections of the

magazine making it clear tonavigate.

The italic writing make the pagenumbers easy to spot, as well

as the page titles, showingreference to what is going to be

displayed on that page.

The short black captions add extrainformation to the page, hinting at

what sort of information can befound on the page as well as

making the contents page lookmore structured and professional.

Having this piece of text ruled offmakes it easier to spot. Also the reditalic writing is bigger and different

from any other on the page, making iteasy to spot. This has been done as itcan be a selling point for VOGUE as

well as a way of making money,

therefore they want it to stand out.


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Magazine number 1

Double page spread

This title links tothe title given onthe front cover,

linking the two andbeing clear as to

what section of themagazine thereader is at.

The black andwhite image

goes with thelayout off thispage as all the

information onthe facing page is

in black andwhite with no

colour.

This piece of textstands out as it is

much bigger than theother text

surrounding it. Also, itis in a different font,

as well as italicsmaking it more clear

and visual to thereader.

The layout of this is very much like a newspaper as itgoes down in three separate columns as well as the

colour being black and the font being quite small. Thismakes the article seem very professional, as well as

giving a consistent layout and colour scheme through tothe facing page.

The way the cover model (Adele) is

facing the text also makes it look veryprofessional, and as if she is involved

with the page of writing.

AlthoughAdele isthe cover model,

her interviewdoesnt start untilpage 209, showing

that the fashionpart to the

magazine is much

more important.


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Magazine number 2

Front cover

The bold white headingattracts the reader

instantly as it is veryobvious and stands out

clearly.

The text links clearly to the covermodel, Keira Knightley, whilst the

italic writing adds extra information

about the cover model and whatcan be expected in the issuethrough the use of quotes.

The cover model attracts the reader as afamous person would bring fans as wellas Marie Claire readers being interested

simply because they enjoy themagazine. Also, the colour of her blousecontrasts the pink background as well as

the white boarder.

The black bold text attractsthe readers eye as it is

placed over a cream background making it very visual,linking to the overall fashion

theme of the magazine.

This gives reference to the magazineas well as the website where you can

find extra information as well assubscribing to the magazine making

money for Marie Claire.

This shows the basictheme throughout themagazine, using twocolours to attract theeye as well as making

the magazine appealingto the customer.

Relates to many femalesincluding teenage girls.Would be appealing to

someone interested in theirfigure or wanting to make

changes to themselves.

This is appealing to sexuallyactive people as well as

health conscious people.Again the black writing

makes the text stand out.

The black background reallyemphasises this text as it

stands out clearly along sidethe white bold writing to

highlight the text.


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Magazine number 2Contents page

This tells us as the audience

exactly what we are looking at,even though it is placed after

quite a few double spreads, thecontents page signifies the

start of the magazine properly.

The OCTOBER sign tells us themonth the issue was releasedand based around making it

easier for buyers to know which

issue they need. Also the way ithas been written is to make it

clear and stand out, but still lessimportant than the Marie Claire

heading.

The image gives a clue as to what themagazine is based around. Being

much larger than anything else on the

page it also gives reference to aspecific page, informing the reader

that they can find other informationabout fashion on that page, making acontents page more creative as theyare advertising pictures through their

page numbers.

By showing the magazine titleagain, it ensures the reader of whatcan be expected in the magazine, as

well as creating a good layout tothe contents page.

This image shows what could beexpected on the following pages.It brings colour to the black andwhite contents page and the eyeis easily drawn there and to thepage reference due to the bright

orange background.

STRAIGHT INTO STYLE gives a title to

this part of the contents page, tellingthe reader that the section is all going

to be associated with the generaltheme of the magazine.All of the

writing is bold showing that it is mostimportant.

This section gives more detail tothe headlines on the front cover,

explaining where they can befound as well as some brief

information about them.

These few images add to thelayout of the page and help to

break up the writing bydividing it. Also, the imagesused are all involved with

fashion, Marie Claire anddesigners.


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Magazine number 2Double page spread

The text being writing in this styleemphasises the fact that it is the new

collection out. Whilst the TROPHYCOATS emphasizes its important and

together they make a strong title for a

busy page.

The use of text here

informs the reader ofthe importance of the

double page stead.Linking well to the

current climate andthe winter weather

ahead.

Drawings like this givean initial idea to the

coat/jacket. Then

mixed along side theactual images thedrawing matches

some of the designssignalling that it will

be successful andcreating a good page

layout.

This heading tellsthe reader that theoverall page is allbased on parkas.

Making the imagesall very similar,

however the use ofcolours breaks it

up. Also, the pagehas bags, shoes

and gloves dottedaround it. This

makes themagazine layout

more interesting as

well as giving ideasof what to wear

with these coats.

By giving reference the reader is instantly interested in wearing similar clothing to

celebrities and designers. Therefore this would persuade people to buy one of thesejackets. The style tip is also bold and stands out from other text being eye catching.

This caption based on a black background stands

out as the colours contrast. Making it clear tosee and easy to read.


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Key Concepts

Audience and audience demographics

Uses and gratifications

Codes and ConventionsRepresentation

Institution

Audience


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Key Concepts:Audience & Audience demographics

I think the suitable audience for VOGUEmagazine is teenage girls and adults ages 16-35. This is because the magazine is veryinfluential, and based upon fashion, making it less suitable for men. However, by seeing a women on the cover like Adele or Keira

Knightley males may look at the magazine through the attraction to the cover models. VOGUEentice the audience by firstly using afamous character as the cover model. Also, the use of colours can attract the reader, as shown on the VOGUE cover, the colour scheme

is consistent, with the orange linking to the cover models hair as well as the white text suiting the dark background.VOGUE can alsoattract its audience as people interested in fashion as well as the cover model for that month, Octobers issue being Adele, would buy

the magazine to find out more on the cover stories, as well as finding out more about Adele which would very much entice a fan to buythe magazine.

. I think the suitable audience for Marie Claire is typically women ages 16-30. This decision is reached very quickly through theclear colour schemes. Marie Claire uses a pink background, surrounded by white text as well as few black bold texts. This attracts

females as the colour pink has connotations of women. Also, Marie Claire focuses on: fashion, hair & beauty, health, celebrities andtravels. This makes it targeted at women even more, as well as readers interested in these categories. This magazine wouldnt attract

men firstly due to the colour scheme as well as the cover stories all linking to fashion and other womens interests.

Also, the text on the front page of both magazines has been selected specifically to not give a large amount of informationaway, but instead hints at what could be inside the magazine enticing the reader to buy the magazine and read through.

The audience demographics forVOGUE and Marie Claire are both obviously very similar as they are both fashion magazinesaimed at similar audience as well as being about the same topic; fashion. However, the price of the magazines are fairly expensive,VOGUEbeing 4.10 and Marie Claire being 3.60. This means these magazines would only be brought monthly by the people able

to afford them. These types of people would typically be class A, B C1 and possibly C2 workers from the national readershipsurvey. Also, the products advertised in the magazines are expensive, making the magazine useless for someone on a low wage asthey wouldnt be able to afford any of the items shown. Also, psychographics would say that many aspirers would be interested inthis magazine as they like to buy flashy products to send a message about their status. Succeeders would also buy this magazine

to get the latest fashions.


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Key Concepts:Audience

The entertainment uses and gratificationsthroughout the two magazines are both similar anddifferent. Although both of these magazines audiencesare typically for women and people with an interest

into fashion there are many other reasons why peopleare attracted to buying VOGUE and Marie Claire. Bothmagazines enable its readers to relax, as they are bothmuch bigger than usual celebrity gossip magazines, thereader can take their time to read them attracting themto buy it again. Also, they fill time well, being of such abig size there is always something left to read. Not onlythis but they can also distract readers from current

issues, making there problems almost seem long goneas VOGUEand Marie Claire both use techniques toglue the readers attention. Lastly, entertainment canalso be reached through the use of sexual arousal.Found only in Marie Claire and not VOGUE, themagazine features a page on a new sex toy, aimed atwomen to release stress and bring sexual comfort totheir life, making a single women more interested in

buying the magazine again.

The informational uses and gratificationsthroughout the two magazines are bothclosely linked. Firstly they both supply theirreaders with relevant images and eventsabout the most recent fashions as well aseducating them on the current society interms of fashion. Also, VOGUEand MarieClaire can both satisfy the readers curiosityand general interest as they are both bigmagazines that include a vast amount ofinformation on specified subjects, as well as

teaching its readers about the fashionindustry as well as other topics listed in themagazines. This then makes the audiencefeel more secure about their knowledge asthey are up to date on the most recenttrends.

Uses and gratification:Entertainment

Uses and gratification:Information


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Key Concepts:Codes and Conventions

In a fashion magazine, the typicalfront cover would have a large image of afamous cover model. This would instantlyattract a viewer or fan. As you can see from themagazine on the right, the colour scheme all

links together with the model. For instant,Adeles hair is typically strawberry blonde,matching the magazine title and the AdoringAdele headline. Also, the white text is used asit stands out. The picture is zoomed in onAdeles face, making her seem powerful, as well

as important. Using a cover model likeA

delewill attract more readers as she is a youngsinger who has shot to fame with the release ofher second album.


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Key Concepts:Representation

Similar to the previous slides, the three magazines below can all link into the same

themes. Each monthly issue ofVOGUEis different, however, they all use a set colour schemebased around the cover models. As you can see below, Kate moss is wearing a coral/orangetop, this is them portrayed through the title and the surrounding text which is of a coralcolour too. This shows how the professional look of the magazine can help to sell it. Themodels on the covers of VOGUE are always shown in a positive way. Mostly, bright coloursare used, however some dark backgrounds could be used in order to show a background to

the cover model. Not only this, but the magazine covers also show the different times of theyear. For instance, the VOGUE cover showing Kate Moss is from August, showing a summertheme using the light colours. Contrasting this, the Emma Watson VOGUE cover is fromDecember, the use of gold showing the Christmas theme, as well as the STARDUST headlineand detail around the VOGUEtitle.


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Key Concepts:Institution

VOGUE is a fashion and lifestyle magazine published in the United Statesand twenty other countries, including Britain, China, France, India andJapan. The magazine was founded as a weekly publication by ArthurBaldwin Turnure in 1892. After Cond Nast took over the magazine in1909, VOGUEchanged from weekly to biweekly (every other week)

publication. He then began international publication of the magazine, firstin Britain. VOGUE became a monthly publication in 1973.

Marie Claire was created by Jean Prouvost firstly being released in 1937 in France. To begin with, itwas distributed every Wednesday. However, In 1942, German occupation authorities in Francestopped the distribution of most magazines, and Marie Claire was one of them, due to World War II.It wasnt then running again until 1954. This time, it became a monthly publication. In 1976,Prouvost retired and his daughter velyne took over the magazine. In addition to France, MarieClaire is published in the United Kingdom, United States ofAmerica, Spain, China, Turkey and Indiaas well as 29 other countries. Marie Claire also comes under the IPC, which owns a large range ofmagazines.

These figures are found in the Marie Claire media pack. Although VOGUE is shown to be making less money thanMarie Claire, the site could be biased in order to make Marie Claire look better. The Median IEI is the individualemployment income, being how much each person owns on average. The median HHI is the household income, beingthe amount of money owned throughout the average household. The median age is also higher than I thought, and

higher than many other sites had said.


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Market & Production research


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Market researchWhen making my magazine I am going to target it at a teenage to

adult audience, mainly directed at women for ages between 14-20. I want my

social grade to be about a C, as many people who buy my magazine may not havea full time working job, therefore may struggle to afford the magazine. This is whyI am choosing to sell it at a lower price of 3.10 and only disperse it monthly.

One magazine that could be competition against mine would be MarieClaire. Although the two magazines are aimed at different audience types asmine if for younger women, whilst Marie Claires typical audience type would befor women ages 16-30. The type of information and layout of the magazines shall

be very similar. Also, I would like my front cover to look similar to Marie Claire as Ithink the bright background is excellent to catch the readers eye as well as thecontrasting colours emphasising it even more. The image of Kiera Knightly alsomakes her look in control and powerful. Similar to this is VOGUE which uses thesame techniques for there cover images.

On the other hand, the front cover for Elle magazine is very basic,enticing the reader to buy the magazine. Again, like all magazine it has a setcolour scheme for the front cover. This makes me positive that my magazinecover must have colours relating to my cover model image. As well as cell lines inthe same colour. Although, I dont want many cell lines on my front cover as Iwant the reader to be interested in what within the magazine from the picturesand bold headlines surrounding the cover model.


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Production researchThe editor of a magazine is the person who passes the magazine as successful for

dispersal. This means they are the final person to seal the magazine, and in theory the most

important person in the whole company as well as the production process. This person is alsowell known as the editor-in-chief, which changes over time but is defiantly considered themost important person within the company, taking on a boss like role.

Most magazines begin from the very beginning. Firstly, an idea for a double pagespread shall be brought up, along side designs on what the page should look like as well assuggested people to model on the page. This theory then becomes a reality after the modelshave agreed. There can be thousands of photographers linked into one company, although

only one may be used for one shot, there may be up to 20 photographers taking pictures onthe sidelines in order to get the best results. Big magazines like VOGUE, Marie Claire and ELLEcan get paid thousands for a successful picture. Once the pictures are processed, they are thenedited using Photoshop to give the classic air brushed look.

These images are then accompanied by the relative text, focusing on the format ofthe text to match the images, as well as the colour scheme, and are set up by professionals inthe industry before assembling the overall magazine for the assistant editor to present to theeditor in chief.


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Audience researchI used print screen to capture my completedquestionnaire before I asked people to fill in

their answers.

0

2

4

6

What do you think ofthe price of VOGUE and

Marie Claire?

0

2

4

6

yes no someimtes

Would you buy it forthis price?

0

10

yes no someimtes

Would you buy eithermagazine monthly, or

ever subscribe to them?

0

1

234

56

yes no someimtes

Have you ever brought VOGUEor Marie Claire?

0

2

4

6

Would you prefer toread Marie Claire orVOGUE

I created a questionnaire to gather peoples view points on VOGUE andMarie Claire. Some of my results are all listed below, however many ofmy questions were open answer questions so they may not be listed.

0

2

4

6

yes no someimtes

Do you ever use thefashion advice for your

own personal style?

Marie Claire Vogue

Suitable too much not enough


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Interpreting results

Generally, my results seemed fairly varied. As VOGUE and Marie Claire are both quite bigmagazines, everyone seemed to of heard of them. Although, not many people had actually broughtthe magazines due to the expensive prices. Another reason, was many of the fashion advice in themagazines, for example recent trends; could easily be found when walking around the localshopping centre.

Many of the people answering my questions were either 16 or 17 years old. This showedthat they werent as into fashion as I thought they would be. Due to the amount of adverts

throughout the magazine, many of my reviewers said they felt like they were waiting for themagazine to kick off but it never did. They all agreed that there were far to many advertisements inVOGUE and although not as many, Marie Claire still contained too much.

As well as this, many people thought the price was too much. VOGUE costs 4.10 whilstMarie Claire is 3.60. Both magazines are sold bi-weekly and for a younger audience, this amount ofmoney would be quite a lot to ask as most of them are either still at school, or only have a small jobwith minimum wage.

My results proved differently to what I thought they would show. Neither magazinesseemed to interest people much, as everyone felt there were to many advertisements. Also, thereviewers would never be able to afford the expensive clothes listed, therefore un-interesting theminto buying the magazine again. This is the reason I am going to sell my magazine for cheaper, aswell as use cheaper clothes to be advertised.

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