Targeting inference

T o d a y

Each viewer is

u n iq u e

Platform to offer

t a r g e t e d a d v e r t is in g in Digital TV, IPTV and WebTV.

In t e r a c t iv e a p p l ic a t io n s

T V b r o w s in g p a t t e r n s

H o w ?

In t e r a c t io n s in s o c ia l n e t w o r k s o n T V a n d W e b

i sm o r e r e le v a n t

a d v e r t i s e m e n t s

3 f o r m a t s

3 0 s e c o n d s

In t e r a c t iv e a p p s

C o n t e x t ua l

B r o a d c a s tB r o a d c a s te re r

A d v e r t isA d v e r t ise re r

A d v e r t is in g a g e n c yA d v e r t is in g a g e n c y

V ie w e rV ie w e r

L ic e n s in gfor broadcast and IPTV operators

R e p o r t sfor advertising agencies and advertisers

D is t r ib u t io nadvertising for small advertisers

• Maurilio Alberone• Rafael Carvalho• Bruno Loureiro

Telecommunication engineers, with experience in digital TV and Web.

T e am

C u r r e n t in v e s t m e n t s

CNPq – RHAE: 80.000,00 €

FINEP - PRIME: 50.000,00 €

•The start• May, 2009

•Beta release (ISDB-Tb)• March, 2010

A c t u a l s t a g e

• Stable version in partnership with a TV station until December 2010

• Investment to reach the international market

Next steps

i sa n e w w a y t o

p r e s e n t a d v e r t is in g o n T V

M a u r i l io A lb e r o n e

Co-founder and CEO

contato@maurilioalberone.com

+55 21 8527-3600

www.maurilioalberone.com