Genetic Recommendations:Value

Marbling EPD (Marb) + 0.53Dollar Grid Carcass Index ($G) + 32.65

TARGETING THE BRAND: LOGO-USE INCENTIVE PROGRAM

Step 2: Include the TtB logo advertisement (available in half- and full-page format) in your sale catalog to help customers understand what the logo means and know to look for it.

Step 3: Submit a digital copy of your final sale catalog to Certified Angus Beef LLC. Catalogs can be submitted to Kara Lee at klee@certifiedangusbeef.com.

What you’ll receive: A $250 gift certificate to purchase Black Hide Collection™ merchandise for personal use or bull-buyer appreciation gifts.

Only sales promoting registered Angus bulls are eligible for the TtB promotion. The TtB logo is intended for promotion of registered Angus bulls only. Certified Angus Beef LLC reserves the right to disqualify any entry if the logo is not used appropriately according to BPM guidelines, as outlined above. General use of the TtB logo in sale catalogs (not used to identify individual animals), or on farm or ranch signs, is not eligible for the TtB incentive program.

How to participate:Step 1: Use the Targeting the Brand (TtB) logo next to each

bull in your sale catalog that meets the minimum EPD recommendations for TtB. Bulls must be a minimum of breed average for both Marb and $G. The logo may still be used for qualifying bulls even if your catalog layout does not showcase these two numbers. General use of the TtB logo in sale catalogs (not used to identify individual animals), or on farm or ranch signs, is not eligible for the TtB incentive program.

Merchandise Examples:

*To guarantee delivery of merchandise prior to sale day, please submit sale catalog entries to Certified Angus Beef LLC at least 30 days prior to sale date. Gift codes for online purchase will be issued after entries are reviewed and breeders are allowed to order at their leisure.

For questions, please call Kara Lee at 812-653-0020.