targeted business press release newsletter – fm online

THE TARGETED BUSINESS BUYERS GUIDE

“We received over 55,000 monthly views on our FMO profile and have achieved as much as 350 individual page views on each of our monthly published press releases.”

KIMBERLY-CLARK PROFESSIONAL

TARGETED BUSINESS BUYERS GUIDE

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FACILITIES MANAGEMENT ONLINE

1. ABOUT US

2. THE FMO ENEWSLETTER DATABASE

3. DIRECTORY LISTINGS

4. PRESS RELEASES

5. BLOG

6. ARTICLES

7. DISPLAY ADVERTISING

8. PAY PER CLICK SERVICE

9. FMO NEWSLETTER

10. UKBA EMAIL CAMPAIGNS

11. UKBA SHOWCASES

12. ONLINE ADVERTISING RATE CARD

13. FEATURE LIST

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Facilities Management OnlineThe Targeted Business Buyers Guide

Contents

Kimberly Clark Professional receives over fifty-five thousand views on its FMO profile

KIMBERLY-CLARK PROFESSIONAL* has been using ‘FMO’ since 2011 and has been very pleased with the results to date. The experience has been more than successful with a series of analytics that has helped us to maintain and monitor our profile online.

Statistics show that over the past month alone, KIMBERLY-CLARK PROFESSIONAL* received over fifty-five thousand views on its FMO

profile. In addition, the analytics show that press releases for the last month alone have received as many as 350 views per release.

There have also been a number of direct sales leads as a result. Overall KIMBERLY-CLARK PROFESSIONAL* believes FMO is one of its key media platforms and looks forward to adding further press releases in the future.

Facilities Management Online is a website that offers a comprehensive list of online service packages to complement marketing and advertising campaigns. The website allows you to upload press releases and create an integrated corporate profile, which can be viewed by an expanding database of over 600,000 named subscribers.


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1. About us

We are FMO - The Targeted Business Professional’s Buyers Guide

We offer a comprehensive range of Advertising and Marketing services to suit your business.

Established in 1999, we have grown to become one of the largest free-to-view, Targeted B2B Newsletter, Corporate Profile, News, and New Product Press Release Distribution Service within the United Kingdom.

Our advertisers can gain immediate access to both an annual targeted business website readership of up to *193,045, unique users (*see site T&C’s) and an expertly managed, UK database of over 600,000, double opted-in, Senior Decision maker bi-monthly, e-newsletter business contacts.

FMO generates up to 85,000 highly targeted, page views per

“We have found FMO both cost-effective and easy-to-use and it has quickly become an integral part of our marketing strategy”.

John Bauckham MCSD Marketing Executive

month. With over 12 successful years representing thousands of SME’s and many top UK brands, our numerous larger clients include names such as; The Royal Mail, BMW and Honda. Other brands include Siemens, Vodafone, Panasonic, Kenco, Sony, 3M and EMAP; to name just a few.

Our highly targeted business contact databases is growing every day; so why immediately not plug into a wealth of contacts at the click of a button, by utilizing one or more of our many corporate Advertising Service Packages today?

To find out more about our online advertising solutions, please visit our Services page now.

Or, why not read on to see each of our services in more detail?

Services: http://www.fmonline.co.uk/service-offer.aspx


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2. The FMO eNewsletter Database

We can help you develop industry-leading marketing campaigns, expand your customer base and put you ahead of your competition with intelligent, fully managed targeted advertising solutions.

How we can help you? Have direct access to our premium, 600,000 double opted-in business database.

We pride ourselves on our experience, knowledge and understanding of all methods of direct marketing and the data rental industry. This ensures that whether you are a blue chip corporation or SME, FMO can maximise the opportunities within your marketplace using award winning business-to-business data.

What we offer? We offer access to one of the UK’s largest and exclusive UK double opted-in business databases.

Accurately target your market and increase your profit margins. If your company wants to stay ahead of the competition, increase sales and expand your customer base, we can help.

Why email marketing?Eight out of ten businesses owners believe that email is best for communicating brief messages – Source: Royal Mail

Data quality

Our email marketing database is one of the most effective within the marketplace. The reason it is so effective, is solely due to its double opt-in status.

Double opt-in explained

FMO’s main contact database of top level, senior decision maker e-mail addresses are qualified and opted-in using the following Permission-Based Double Opt-In methodology:

Personnel have spoken to each and every recipient by phone and explained that they can receive information by carefully selected third parties (such as yourselves) who will provide information relevant to their role within their company.

Once the recipient opts in, they are subsequently sent a confirmation email, once again, explaining what having opted-in entails, the associated information we will hold and full details on how to opt-out.

Our contacts are now aware they are opted-in, to receive specific business information.

Double opt-in response rates are typically around 5% higher than you can reasonably expect from soft-opt email.

The contacts within the main database are contacted every eight weeks by an independent data cleansing supplier.


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2. FMO eNewsletter Database Breakdown

Industry Total

Unclassified 131,375

Agriculture & Forestry 4,547

Mining and Quarrying 787

Manufacturing 80,658

Utilities 1,193

Construction 25,068

Sale, Maintenance/Repair of Motor Vehicles/Cycles; Retail Sale of Automotive Fuel

12,612

Wholesale & Commission Trade, Except of Motor Vehicles and Motorcycles

16,925

Retail Trade, Exc. Motor Vehicle Repair of Personal/Household Goods 24,186

Hotels and Restaurants 20,933

Transport 20,429

Post and Telecommunications 4,851

Financial Intermediation, Except Insurance and Pension Funding 3,454

Insurance and Pension Funding, Except Compulsory Social Security 439


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Industry Total

Activities Auxiliary to Financial Intermediation 9,538

Real Estate Activities 13,514

Renting of Machinery & Eqpt Without Operator & of Personal & Household Goods

4,979

Computer and Related Activities 23,104

Research and Development 1,171

Other Business Activities 73,794

Public Administration and Defence; Compulsory Social Security 3,147

Education 25,874

Health and Social Work 16,223

Sewage and Refuse Disposal, Sanitation and Similar Activities 977

Activities of Membership Organisations Not Elsewhere Classified 12,016

Recreational, Cultural and Sporting Activities 14,262

Other Service Activities 7,916

Activities of households as employers of domestic staff 473

Extra-territorial organisations / bodies 129

Specialised Facilities Manager Contact Database

Our bi-monthly newsletter is separately distributed to an additional, unique and select database of 11,322 ‘Facilities Manager’ individually listed, named contacts.


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Employees Total

1-5 161,217

1-10 93,684

11-19 73,957

20-50 60,233

51-100 26,507

101-199 13,075

200-500 5,631

200+ 2,713

500+ 133

500-1000 1,655

1000+ 771

Unknown 114,998

Total 554,574

Areas Total

Unclassified 46,238

Central London 61,965

Central Southern 61,524

East Anglia 40,118

East Midlands 29,199

Home Counties Outside M25 28,776

North East 54,464

North Scotland 11,500

North West 53,108

Northern Ireland 10,674

Outer London Inside M25 13,528

South East 27,034

South West 31,441

Southern Scotland 25,617

Wales And Welsh Borders 20,335

West Midlands 39,053

Total 554,574


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3. Directory listings

Directory Listings are a fantastic place to start when promoting your business with FMO, not to mention, it’s free!

By registering on FMOnline.co.uk, you are joining a unique online community of Business Professionals and Senior Decision Makers.

Once you have registered and created your Company profile listing, you will be asked which Industry category listings relate most closely to your area of business, from ‘Access Control’ to ‘Workplace Services’.

You will then be featured among our other clients, in alphabetical order, within your selected category.

When creating your company profile, be sure to write a clear and concise description of your business, describing what services you can offer to the FMO visitors. Remember, the better your description, the more you’ll stand out from the other companies in your category.

Visit our Directory Listings page now and get your company listed within our directory. It’s so simple and effective.

Directory Listings: http://www.fmonline.co.uk/services/directory-listings


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3. Directory listings

Premium listings

With our Premium Listing Service you have the opportunity to substantially upgrade your standard directory listing with us. We do this by placing our Premium Listings above our free, standard directory listings.

Premium Listings are ordered on a first come, first served basis, showing a maximum of 10 exclusive Premium Listings per category.

Why not upload your latest Youtube Presentation or new product demonstration video to your Premium Listing page?

Visit our Directory Listings page now and get your company listed within our directory as a premium listing.

Directory Listings: http://www.fmonline.co.uk/services/directory-listings


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4. Press releases

Press Releases are our forte! We utilise over 12 years advertising experience, to ensure your Press Release will reach its main target audience

FMOnline.co.uk provides an easy platform for you to add your own Press Release to market in front of thousands of interested FMO visitors - visitors that are all potential clients for your business.

For an affordable monthly fee, you can add all of your Press Releases (both news or product based) to our website, via your own personalised account area.

Once your Press Releases are added, they will be shown immediately on the homepage and within the ‘News’ section on FMOnline.co.uk.

We showcase our Press Releases in date order so you can get in on the current trends and have an access point to view Press Releases specific to any given point in time.

With our Press Release service you will be able to view real time stats for each of your successfully added Press Releases. This option

will give you an insight into how many page views you are receiving; enabling you to tailor your Press Release depending on the reception it is getting.

Our Press Release service puts you in control, allowing you to add news whenever it suits your business.

Visit our Press Releases page now and start broadcasting your press releases.

If you’d prefer to supply your Press Releases to us by email and for us to upload them, then please feel free to contact us on 0845 4 688 688 and we can discuss this bespoke option with you.

Adding your press releases to our bi-monthly newsletter.

By adding your Press Releases to our bi-monthly newsletter, we will send your Press Release to over 600,000 B2B email subscribers.

To upload your latest press release to our next bi-monthly, B2B e-newsletter; (distributed to over 600,000 business DM contacts) please carefully read the in-site instructions when accessing your Press Release Service page.

Press Releases: http://www.fmonline.co.uk/services/press-releases


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5. Blog

The Blog Service operates by providing a platform for our clients to increase traffic to their business by talking about it online.

Expanding your customer base couldn’t be easier, effective and achievable by just writing about whatever your business is doing or whatever your latest business requirements.

• FMOnline.co.uk provides a blogging platform for your business to regularly communicate with potential clients.

• It’s easy to add blog posts and best of all it’s completely free!

Visit our Blog Service page now and start blogging about your companies’ innovative work.

Blogs: http://www.fmonline.co.uk/services/blog


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6. Articles

Write about your position in your industry, your company’s products or anything vital to your business - then promote your article online with FMO.

FMO’s Articles Service will allow you to gather new information from thousands of authors and in turn share your knowledge with others.

With FMO’s Article Service you can:

• Gain expert status by writing about what you know.

• Advertise your business expertise and watch your business grow.

• Build traffic and exposure.

Articles are for industry leaders that wish to share Knowledge and Information.

Whichever way you choose to utilise them, articles can emphasise your position in your industry or among competitors and provide great link juice and traffic back to your website.

• We have priced our Article Service Solution so that content can be published whenever you want to.

• With FMOnline.co.uk you won’t be restricted by a budget.

• The FMO platform makes it easy for you to add each article, allowing you to focus purely on your content.

FMOnline also offers real time stats for your Articles Service ensuring you to have up-to-date information on the views of each of your successfully added articles. This option will give you an insight into how many views you are achieving, allowing you to tailor your Articles depending on the reception they are receiving.

Visit our Article Service pagenow and start building your authority within your industry.

Article Service: http://www.fmonline.co.uk/services/articles


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7. Display advertising

FMOnline.co.uk generates thousands of unique visitors every month. We are an industry leading website that allows you to advertise at a cost that suits you.

• Based on your budget and your marketing requirements, you can choose the format, size and position/location of your banner, and the number of page impressions required.

• You can be promoted on our homepage, throughout the entire site, or simply on a closely related individual page. The choice is yours.

• We rotate banners for each chosen position and for up to 5 advertisers at a time. So act nowto take one of the 5 most profitable ad positions for your company.

Don’t have an Ad? No Problem. Our FMO design team can help -you can choose the size, design, content and the advertisements final site location.

Visit our Display Advertising page now and start sending highly targeted traffic to your website.

If you’re not certain which position or format, of your chosen advertisement will work best for you, then feel free to simply give us a call on 0845 4 688 688 and we can go through the options with you.

If you want to advertise on our site but don’t have any Banner Ads created, we can certainly help! Just give us a call on 0845 4 688 688 and we can discuss our design services.

MPU

SKYSCRAPER

STANDARD HORIZONTAL BANNER

Display Advertising: http://www.fmonline.co.uk/services/display-advertising


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8. Pay per click service

A few years ago, Pay Per Click marketing became the new ‘must-do’ online advertising solution.

Over the years Google, Yahoo and Microsoft have developed the marketing channel and have really made it into something special.

If you want to do it the right way, advertising with the major search engines by using Pay Per Click can really push your business forward. Pay Per Click can be a very profitable solution for you, especially if combined with other pro-active online activity.

Perhaps you don’t have the budget for Google Adwords, or the expertise in house to make it profitable? Rest assured, for many companies and products, targeting a specific, smaller niche audience, generates more profitable sales and cliental.

It’s obvious, why try and sell football tickets to rugby fans?

FMOnline.co.uk provides a much simpler Pay Per Click solution targeted only at the Facilities Management Industry.

There’s no need to outsource your activity to a Paid Search specialist to run Pay Per Click ads on FMOnline.co.uk. Just simply, log in, enter in your headline and some short descriptive copy, choose the page you wish the ad to display and it’s done.

Our interface is easy and the cost per click is affordable.

Visit our Pay Per Click page now and start creating your affordable pay per click ads.

“FMO is a very important part of our total marketing strategy”.

David Mackie, Director, The Interiors Group.

Pay Per Click: http://www.fmonline.co.uk/services/pay-per-click


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9. FMO Newsletter

Distribute your company profile, news & product Press Releases, Articles and Blog posts to over 600,000 premium, UK opted-in B2B subscribers.

During the last 12 years, we have compiled one of the finest, most comprehensive and targeted double opted-in B2B databaseswithin the UK.

Each bi-monthly newsletter contains the latest company profiles, case studies, news, new product information, legislative changes, articles and blogs from industry leading companies.

Our e-newsletters are therefore an invaluable information resource for the informed UK based, business decision maker professional.

All of our usual online Advertising services can also be promoted through our bi-monthly Newsletter; including Display and Pay Per Click Advertising.

Opt-in email response rates are 50 times greater than banner advertising and 5 times greater than direct mail!

• Directly market your company to our unique, premium, opted-indatabase of over, 600,000 double opted-in FM’s, Managing Directors and Senior Decision Makers contacts.

• Advertise your company profile, latest news and new product releases from within up to 3,600,000 B2B, permission based emails per Annum.

From within your own FMOnline account area, you are able to access this exclusive permission based, subscriber database directly and distribute your company profile and latest news or new product releases to a defined and targeted audience.

With 12 years of experience and expertise in digital marketing services - we understand how to successfully promote your company!

*We are registered with the DMA and the government’s Information Commissioner’s Office / Data Protection Society.

Visit our FMO Newsletter pagenow to find out more about our bi-monthly newsletter.

FMO Newsletter: http://www.fmonline.co.uk/services/fmo-newsletter


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10. UKBA Email campaigns

UKBusinessAdvertiser.com is our sister company that specialises in bespoke email marketing solutions using our 600,000 strongtargeted UK B2B subscriber database.

• We offer individual eshot Solutions.

• We can deliver an html email to our premium database on behalf of your company.

• The email is sent from our URL to ensure the highest possible open and read rates, but will only contain exclusive advertising content from your company.

• Our service is completely flexible allowing you to use your own design and/or html. Or why not try our quality design and html services? It’s completely up to you!

If you are interested in finding out more about our premium and bespoke UKBA email campaign services, please call us now on 0845 4 688 688.

Or please visit our UKBA Email Campaigns page now to find out more about our bespoke email campaigns.

Still unsure? Here are some client examples:

UKBA Email Campaigns: http://www.fmonline.co.uk/services/ukba-email-campaigns


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11. UKBA Showcases

UKBusinessAdvertiser.com is our sister company that specialises in bespoke email marketing solutions using our 600,000 strong targeted UK B2B subscriber database.

As well as our premium individual eshot service, we offer an extremely affordable and profitable ser vice called the ‘Showcase’.

• UKBA showcases allow you to advertise within our regular newsletters to uniquely defined categories, such as Manufacturing, Construction, Transport & Communications, Office Based, Public Sector, Home & Leisure, Retail & Wholesale.

• Your showcase entry can be managed from within your FMO account area – allowing you to upload your entry heading, text.

• You can upload an image or logo.

• You can also view all the important stats and performance of the newsletter when sent.

• You can choose the category.

• You can even choose the position your entry will appear

in, within the showcase – we show a maximum of 5 client entries in each newsletter we send.

As with all of our services, it’s very easy to get started, very easy to manage and very cost effective.

Here is an example of what our showcase looks like:


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12. Online Advertising Rate Card

Company Profile – Special Homepage Feature £140

Prominently feature your Company profile within this special top fold, Company Profile listing showcase position. This exclusive, prime position is shared with only 2 other company’s per week) This is, needless to say, a popular and great value service package.

Space is allocated per fortnight and managed by James (or FMO staff member) within the CMS only.

Clients can’t purchase this via the website – only by calling FMO and paying offline.

New Product Feature – Special Homepage Feature

£140

Prominently feature your latest new product re-lease within this special, top fold, New Product showcase position. This exclusive, prime position is shared with only 2 other new product’s per week) This is, needless to say a popular and great value service package.

Space is allocated per fortnight and managed by James (or FMO staff member) within the CMS only.

Clients can’t purchase this via the website – only by calling FMO and paying offline.

Special Homepage Features

CIP Development Services“We currently operate extensively in developing markets around the world, particularly in Eastern Europe, Africa and the Middle East, in the field of business upgrading and change management. Under utilisation and ineffective management of facilities are areas that we constantly have to address. We find FMO extremely user friendly and informative. Furthermore FMO helps us to stay up to date with the best practice within the industry and which in turn provides us with the necessary information to bench our clients against an international standard. FMO has also been helpful in identifying and sourcing product and service providers which complement the services we provide”.Terry Indge, Director, CIP Development Services and Member of the Institute of Directors.


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Main Homepage Banner (468x60) £4,995 per year£1,450 per month

£40 CPM

Have your Company displayed throughout the top of all of our sites main content pages, per annum

* Premium Brand Exposure

Pay Per Click Advertising Services Homepage: 50pSite-wide: 25p

Add your PPC text to be prominently promoted throughout our main content pages of our site. You only pay for the click through’s generated directly to your own website.

R/H Skyscraper Banner (120x600) £7,500 per year£750 per month

£40 CPM

Have your Company’s banner displayed above the fold within our sites main content pages


MPU Banner (300x250) £7,500 per year£750 per month

£40 CPM



MPU Banner (300x250) £7,500 per year£750 per month

£40 CPM



Display Advertising

Pay per click


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Standard Sponsor Category Listings FREEIf paid for feature is built then: £395 per year

Stand out from the crowd and promote your Company Directory Listing, within your own specific industry sector classification.

*Full Professional SEO Optimisation Included*Free, Total Online Archiving Service within FMO Website

Premium Sponsor Category Listings £1,395 per year

Stand out from the crowd and promote your Company Directory Listing, within your own specific industry sector classification.

Premium Listings are exclusive and ordered on a first come first served basis. Only 10 main Premium Sponsor Listings are available, per Industry Sector category page.

To ‘upgrade’ to our special Premium Listing service, choose the ‘premium listing’ option within the dropdown when you create your listing.

*Full Professional SEO Optimisation Included*Free, Total Online Archiving Service within FMO Website

Directory Listings


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Press Release Distribution Package – Homepage & Category Features

£75 per monthRecurring monthly

Upload and distribute corporate news, press and new product releases directly to our Homepage, News and your specialised industry category sections of the site.

Increase your releases overall, worldwide internet search ranking.

*Homepage Featured*News Category Feature*News listed within your own specialised industry category*Free, Total Online Archiving Service within FMO


£390 every 6 monthsRecurring every 6 months



*Homepage Featured*News Category Feature*News listed within your own specialised industry category*Free, Total Online Archiving Service within FMO


£540 per yearRecurring every year



*Minimum 12 month Booking *Homepage Featured*News Category Feature*News listed within your own specialised industry *Free, Total Online Archiving Service within FMO

News Distribution


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Article Distribution Package £15 per month£135 per year

Upload and distribute articles.


Blog Posts Free

Upload and distribute blog posts.


News Distribution


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Main Horizontal Top Banner Advertisement (468x60)

£1,495

Your Banner is prominently featured within this highly sort after exclusive, premium sponsor position, located at the very top of our latest newsletter

* Standard Company Profile Listing included within this service

Top RH Skyscraper Banner Advertisement (120x600)

£1,250

Your Skyscraper Banner is prominently featured at the top right of our latest newsletter


2nd RH Skyscraper Banner Advertisement (120x600)

£900

Your Skyscraper Banner is featured within the right of our latest newsletter


Newsletter Text Advertising services £250 each ad

Add a text ad to be prominently promoted throughout an FMO Bi-Monthly Newsletter.

Bi-Monthly Newsletter - Display Advertising


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Main Newsletter Company Profile Sponsor (4 spots per newsletter)

£850 per slot

Your company logo, bi-line and direct link to your company profile listing is prominently featured within our special top sponsor feature box and our most prominent newsletter ‘hot spot’ area.

*Standard Company Profile Listing included within this service

Company Profile – Exclusive Newsletter Feature £795

Prominently showcase your company profile within this exclusive position.Your own bi-line and product image/logo is linked from our newsletter, distributed to over 600,000 recipients, directly to your full FMO site-hosted Company Profile page.

*12 Month Standard Company Profile website Listing included * Limited Availability - Only 1 special feature available, per newsletter

New Product Feature – Exclusive Newsletter Feature £795

Prominently showcase your latest product within this exclusive position.Your own bi-line and latest product image is linked from our newsletter, distributed to over 600,000 recipients, directly to your full FMO site-hosted New Product press/news release.

*12 Month Standard Company Profile website Listing included * Limited Availability - Only 1 special feature available, per newsletter

Company Profile – Newsletter Features £495

Feature your company profile within one of only 20 main newsletter company profile feature positions. Your company name, bi-line and company profile link, (linked up directly to your company profile page hosted within FMO) is distributed to over 600,000 bi-monthly e-newsletter recipients. This is one of our most popular and best value services.

*12 Month Standard Company Profile website Listing included within your own specialised industry category

News/Press Release – Newsletter Features £195

Prominently feature your latest news/press or new product release within one of only 20 news feature positions.Your press release’s title and your company name is directly linked up to your news releases hosted within FMO. Your release is distributed to over 600,000 bi-monthly e-newsletter recipients.

*12 Month Standard Company Profile website Listing included within your own specialised industry category

Bi-Monthly Newsletter – Company Profile Sponsors, Main News & New Product Special Features


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13. Feature list

January

May

September

February

June

October

March

July

November

April

August

December

Lighting/Lighting Controls, Architecture, Interior Design, Office Furniture.

Health & Safety, Security, Cleaning, Fire Safety, Building Maintenance, I.T. Solutions.

Recycling, Waste Management, AV and Communications, Mailroom/Document Management, Roofing.

HVAC, Building Management, CAFM, Access Control, Flooring, Shelving & Storage.

Property Management, Ceilings, Office Furniture, Office Design & Fitting Out, Washroom, Cleaning, Roofing.

Catering & Vending, Flooring, Total Facilities Management, Asset Tracking, Environmental Solutions.