Smart Rack● An automated sorting system for garments that will solve the problem of the softline

being messy and disorganized.

● Explain the process of barcode scanning, sorting, and organizing into respective

categories

● Explain the Fitting Room process

● Talk about the benefits- will manage clothes inventory better, making the clothes display

look more presentable with less effort, increase the efficiency and productivity of the

store, reduce the workload on employees

● Talk about the two different methods in which this can be implemented i.e. traditional

and new

● Elaborate on size and feasibility, touching upon why this is a viable option in existing

stores and does not require a lot space

Spot Cart● A system that will enable guests to select the products that they want to buy and pay for

them using their smartphone, and simply collect their purchases which will be waiting for

them in a shopping cart.

● When the guests are done scanning the products, a bill will be generated on their

smartphone which they can online pay using their Target App. The app will be

connected to their bank account or credit card. They receive a payment receipt on their

phone.

● They can scan this receipt at a designated area for carts called the SpotCart Zone and

collect their shopping cart which will be ready with their purchases

● As the guests will only be scanning the products that are on the shelves, only 2-3

samples of a product will be displayed in-store. The rest of the pieces will be in the

inventory

● The products will be delivered to the shopping cart via a back-end operation using

conveyor belts which will carry the items from the storage shelves to the appropriate

carts.

● The guests can

● This system has multiple benefits: the guests will have the convenience of making online

payments while at the same time being able to see and touch the items that they are

buying. It will save them a lot of time as they won’t have to wait in long lines.

● The guests will still have the option shopping the traditional way.

● Store employees will always be there to help guests get familiar with this system in line

with Target’s mission of outstanding value, continuous innovation and exceptional

experiences to their guests.

Video Mining● An in-store data analytics technology that will help Target extract valuable information

and understand their customers better

● The system attaches a layer of software to the existing security cameras to track the

movement of guests in the store

● This will help Target understand shopping patterns of customers. How many times has

this person come in? Where do they go in the store? Have they visited multiple store

locations?

● Anonymity for guests

● Inexpensive because the technology already exists and can be used on the existing

cameras

Social Media● Refurbishing the app interface for user friendliness

● Integration of both apps to avoid confusion

● Promote each of Target’s focus areas in the social media promotions by sharing

pictures, recommending products to guests etc

● Providing a platform for the Target Guests Community to engage with each other

● Encouraging people to share pictures of themselves using Target products