Target Audience Research

This Presentation includes the results from the market research questionnaire. The purpose of the questionnaire was to see who our target audience are likely to be and what they expect from your final product. This questionnaire was helpful because when we come to making our product we

know exactly what to include in order to meet the needs of our target audience.

Are Horror Movies Popular

Firstly we had to determine weather or not horror movies was a popular genre of film. Our questionnaire showed that 100% of those who filled out our questionnaire watched horror movies.This was helpful because we now know that we have a wide audience.

100%

Do You Watch Horror MoviesYes No

Old Movies85%

New Movies 15%

Which Horror movies Do You Prefer?

The results also show that the majority of people prefer old horror movies to new ones. That helps our team because we can see specifically what conventions they used that was successful.

How Old Are Our Viewers Likely To Be

?

The questionnaire showed that 60% of the people who filled out our questionnaire were aged between 15-20 years old. This means that we can focus on them as they are the majority.

60%20%

15%

5%

How Old Are You15-20 21-25 26-31 32-37

Expectations of a Horror Film

15%

15%

25%10%

10%

15%

10%

What Is Your Favourite Horror Movie?

The PossessionScreamthe ConjuringThe OmenSawFinal DestinationInsidious

25%

15%

15%

20%

10%

15%

What Do You expect To See In a Horror Movies?

BloodScary facesMurderSuspenseMysteriousnessGood Plot

From this question we found out the expectations of our target audience, this was very useful because we now know what to include and also different things we can add that will be unexpected but won’t take away from the overall theme and ideas.

What Scares the most?

30%

40%

30%

What Scares You Most In a Horror Film?

Exorcism Physiological

Serial killer Monster/Fiction creatures

Other please State

Exorcism

Serial Killer

Physiological

This helps with the making of our film because, this way we know what things to include that will have the best effect.