Target Audience Research

Tamira Bello

Social Realist Film Distributors• A-Film Distribution• IFC Films King Record Co. Optimum• A-Film Home Entertainment • Canal Film • Madman Entertainment • Netflix • Officine UBU • Channel 4 Television Corporation• Sony Pictures Classics• Fox Film Corporation• Revolver Entertainment • BBC2

Promotion• The style of promotion can show clearly what type of target

audience the distributors are trying to reach purely by what the promo is and what it shows, the way the language is used and the style of the promo.

• For example the “Kidulthood” poster promotion shows a picture of the main cast of the movie in a setting. The picture shows a hint that there is going to be violence in the movie which shows that they may have been trying to attract the younger people such as around the ages of 18-25 years old

• On the poster promotion for “Nil By Mouth” it shows the comment “The most intense film of the year” this gives you an idea of the target demographic they were trying to reach as young people would not usually use that kind of language or are fans of intensity.

Where could it be distributed/advertised?

• The distribution for these movies are shown on various places such as :• Sight and sound magazineWould be aimed at an older audience as the younger audience would be less

likely to be reading that magazine• IMDBWould be aimed towards a young/middle aged audience as a lot of young

people go on there to find out information but older people still go on there as well

• They promote in the most appropriate place for their target demographic, so they would promote in a section that they know their target audience are at a lot

Formats of promotion• There are a variety of different formats of promotion such as:

• Television (adverts, Trailers, previews... )• Radio (Adverts, interviews...)• Internet (sharing, side of page advertisments, adverts...)• Cinema previews (Trailers)• Merchandise (clothes, toys, household objects to promote)• Buses (shows cinema dates, catchphrase, celeb)• Magazines• Posters• Billboards• The lexis will vary depending on the target demographic, for example: they would

use more quick and exciting words if they were after younger years whilst they would use more complex words for the older ages.

Promotion

• The way that the distribution team and the marketing team promote a movie is one of the most crucial things in the production of a movie. It is partially up to how much the movie has been promoted to how well the movies opening weekend would be. If a movie is promoted very well it will have very high viewings on the first weekend and then the viewings would go down as time goes whilst if the movie is not promoted well not many people will go and see it on the opening weekend and they would not go and see it afterwards so the movie would not be as successful

Arthouse & Independent cinemas2 places that screen social realist films are art house and independent

cinemas.

Arthouse - Art houses usually show “Artfilms” which is is typically a serious, independent film aimed at a smaller audience rather than a mass market audience.

Independent cinema - Is a place that shows films made outside the traditional studio system or made by independent producers

Arnolfini, Bristol• Arnolfini is a Space For Ideas. In a fantastic waterside location at the heart

of Bristol’s harbourside.• Arnolfini is one of Europe’s leading centres for the modern arts as it

presents original, new work in the visual arts, performance, dance, film, music and events, that includes a programme of educational activities.

• There are five places, a theatre, a cinema auditorium, Reading Room and Light/Dark Studios.

• It also has one of the country’s best arts bookshops as well as a Café Bar.• Arnolfini is a registered charity.• Entrance to the building and the exhibition spaces is completely free• This shows that they have a passion for the arts and they are trying to

attract people who have a passion for them to unless they would not make it free, it seems like they are trying to attract younger years as it is experimental and has hobbies to do and things to watch and tries to educate, even though it could also benefit other variety of ages

Cornerhouse

• Opening Times• Box Office• Mon - Sun 12:00 - 20:00• Galleries• Mon Closed, except for Bank Holidays

Tue - Sat 12:00 - 20:00Sun 12:00 - 18:00

• Bookshop• Mon - Sun 12:00 - 20:00• Ground Floor Bar• Mon - Thu 10:00 - 23:00

Fri - Sat 10:00 - 00:00 midnightSun 11:00 - 22:30

• Café• Mon - Thu 11:00 - 23:00

Fri - Sat 11:00 - 00:00 midnightSun 11:00 - 22:30

Cornerhouse is Manchester’s international centre for contemporary visual arts and independent film.

Cornerhouse was founded by the Greater Manchester Visual Arts Trust and opened in 1985.

It is located on Oxford Road, Cornerhouse houses is three floors of contemporary art galleries, three screens showing the best of independent cinema, a bar, café and a bookshop and we get around 500,000 visitors every year.Tthey merged with Manchester’s Library Theatre Company as part of Greater Manchester Arts Centre Ltd. It is the first step to creating a dynamic, vibrant new producing arts organisation.

• Love Film stylised as “LOVEFiLM” is a UK-based popular DVD rental by mail and streaming video on demand In the UK and Germany.

• Users rent the movie by mail and get it online and have to send it back after a certain amount of time.

• After returning the movie you can rate LOVEFiLM to knnow good it has been so that it can improve and you can also rate the movie.

• It seems like the target audience for LOVEFiLM is young adults around the age of 18-25 years old because some teenagers do not have credit card and would not bother to give critique after yet young adults would usually have cards and also enjoy watching movies a lot more.

It was founded in 2002 by Graham BosherAlex ChestermanPaul GardnerSaul KleinWilliam ReeveSimon FranksAntony Ceravolo

• Internet

• Movie

• Data

• base

is an online database of information related to films, television programs and video games.

You can edit the IMDb pages if you have an account and add and remove whatever information you want. You also can rate the media out of ten and post comments.

This shows that they are trying to reach out to everybody because it is a basic website for people find information about. You could also say that they are reaching out to film lovers as the website is mainly based around films.

MUBI is a worldwide film website that mixes with social networking, an online magazine and a subscription video-on-demand service

It is similar to LOVEFiLM but instead it also has a variety of independent and foreign films whilst LOVEFiLM revolves around mainstream films

It also has a slight similarity to IMDb as it has information on films but not into as much detail.

This is showing that this website is for film lovers who are also interested in non mainstream films as well as mainstream films and they make it affordable so that most people can use it and because it is worldwide and it shows a variety of different countries movies it is making people more interested in other types of movies

What do you know about your audience?

1. What area do you live in?

2. How would you describe your area?

3. How old are you?4. What are your hobbies?5. What kind of movies do

you like to watch?6. Are you in full time

work/education

There is a lot of information you would need to find out for target demographic research This includes:

GenderMaleFemale

Age groupsChildrenTeensAdultsElderly

Genre they enjoyHorrorRomanceActionComedy....

Area you live inYour hobbieswork/educationHow they lookTheir personality

And so on...