target audience appeal

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This edition Top of the Pops magazine appeals to a female target audience, around the age range of 12 to 16 year olds. The three elements listed below help to show this. Target Audience Appeal Front Cover

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Target audience appeal

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Page 1: Target audience appeal

This edition Top of the Pops magazine appeals to a female target audience, around the age range of 12 to 16 year olds. The three elements listed below help to show this.

Target Audience Appeal

Front Cover

Page 2: Target audience appeal

Language: The language used appeals to a young audience of 12 to 16 year olds. This because the language is very short and sweet, which makes it very eye-catching to the audience. It also appeals to a young female target audience, a the words ‘shock’, ‘dating secrets’ and ‘scream’ are used, which appeals to teenagers, as they will be interested in the celebrity gossip. The language also mentions topics that females aged 12-16 year olds will be intrigued in. For example, ‘Boys Buffs –11 lads who dare to bare’, ‘Fail-proof friendship fixes’, ‘celebrity tips for spot-free skin’, ‘All these stars’, ‘Meet X Factor finalists’ and many more. All these are topics girl teenagers will relate to be interested in reading, so it encourages them to purchase the magazine, through this use of target audience appeal. This magazine’s language also appeal to female teenagers, as the cover line asks the audience a question ‘But will Justin’s confessions shock you?’ This question engages the readers, as it’s directed straight at them and the question is about the personal life of a very famous male music artist, who is adored by many young girls, the same target age as Top of the Pop’s, so it helps to appeal to their target audience.

Page 3: Target audience appeal

Colours: The colours used on this Top of the Pop’s front cover appeal to the target audience. This because very bright, feminine and fun colours are present. For example, purples, reds, oranges and yellows have been used, which connotes the cover to be very friendly, bubbly and fun. This will appeal to the target audience, as they are young and will prefer to read magazines that are colourful, as they are more likely to catch their attention to read. The use of feminine colours will also appeal to them more, as they will know the magazine will be about very girly topics that they will have a strong interest in.

Page 4: Target audience appeal

Images: The images used on this font cover appeal to Top of the Pop’s target audience. This is because images of Justin Bieber, Aston Merrygold, One Direction, Union J, Olly Murs and many more male artists. All these male artists are extremely well loved by teenage girls and are very popular, so Top of the Pop’s target audience, will appeal to the magazine, by seeing all these recognisable faces and will want to buy the magazine. There are also famous female music artists on the cover. For example, Rihanna, Ella Henderson, Amelia Lilly, Rita Ora and Dionne Bromfield. All these female music artists are icons who young girls will aspire to, so they will be wanting to purchase the magazine. All of the celebrity faces on the magazine connotes Top of the Pop’s to be a very successful and high-level celebrity magazine. This will appeal to the target audience because they will want to buy the magazine as they will see it as very popular to have.

Page 5: Target audience appeal

Contents Page

This edition of We Heart Pop’s contents page appeals to a female target audience, around the age range of 12 to 16 year olds. The three elements listed below help to show this.

Page 6: Target audience appeal

Language: We Heart Pop’s language is appealing for

young females around the age of 12-16. This is

because the cover uses words that are very up-lifting,

so young people will find the magazine happy,

friendly and fun to read. For example, it says ‘There’s

not a single frown’, ‘January blues be gone’ and ‘So

enjoy (we guarantee you will)’. The language also

appeals to the target audience because very short

sentences have been used, which catch young

people’s attention. The use of the short and sweet

language like ‘UK girls have dirtier mouths’ and ‘We

buy Tesco’s own brand’ intrigues readers, as they get

a small glimpse of what the article is about the want

to read on. The language is also about articles based

on Justin Bieber, The Saturdays, The Wanted and

many more. These are all music artists the appeal to

young female teenagers, so the target audience will

be interested to read on, to find out the latest gossip.

The language ‘We love this’ appeals to young females,

as the magazine is very popular and represented with

popularity, so if We Heart Pop loves the following

articles, young girls will want to love them as well, so

that they too can be popular.

Page 7: Target audience appeal

Colours: On the We Heart Pop the colours used are very appealing to young females, in the ages of 12-16. This is because girly and feminine colours are used through-out, connoting that this magazine is of a girlish style. The feminine colours also appeal to the target audience, as it implies to readers that We Heart Pop has many girly articles inside that are suited for them to read. The colours used are also very bright and fun, which implies the magazine to be bubbly and an enjoyable read for young teenagers. Many pinks have been used, which empathises the girly, friendly and fun tone to the front cover. These colours are also very eye-catching for We Heart Pop’s target audience, as they are colours represented with younger female generations, who will be interested in reading a paper that appears very colourful and intriguing, as these are the types of magazines that will draw in their attention.

Page 8: Target audience appeal

Images: We Heart Pop’s target audience will appeal

to the images used on this contents page. This is

because images of very successful and popular

music artists are present on the page. For

example, there are pictures of The Saturdays,

Justin Bieber, The Wanted, One Direction, Taylor

Swift, Rita Ora and many more. Having the images

of all these artists that are extremely popular and

well-known by teenagers, will appeal to We Heart

Pop’s target audience, as they are celebrities that

they like to keep up with and read gossip about.

The recognisable faces will also persuade them to

buy the magazine. The Saturday’s faces on the

magazine are all happy and smiley and Frankie

even has her tongue out. This connotes happiness

and a friendly tone to the contents page, which

will appeal to the target audience.

Page 9: Target audience appeal

Double Page Spread

This We Heart Pop double page spread appeals to a female target audience, around the age range of 12 to 16 year olds. The three elements listed below help to show this.

Page 10: Target audience appeal

Language: The language used on this double page spread appeals to a young female audience of 12 to 16 year olds. This because the language is very intriguing, for example ‘I was the girl parents blamed for their kids turning out to be wrong’ catches young females attention. This is because Cher Lloyd is someone teenage girls aspire to, so by hearing she is not perfect, will appeal to young teenage girls, as they too have pressure to be ‘perfect’ in todays society, so they will find the language used very relatable. They will also find the headline shocking, which will appeal to them, as they will want to know even more about the controversial article. The language is also appealing for to We Heart Pop's target audience because very personal questions are being asked to Cher Lloyd and she is responding to them all and telling the interviewer things people never knew about her. This appeal to the target audience, as teenagers girls are likely to be a fan of Cher Lloyds, so they will wan to read on to keep up with the celebrity gossip and news. The cover line ‘Forget everything you think you know about Cher Lloyd and read this article now!’ will yet again appeal to the chosen target audience because young teenagers are associated with keeping up with celebrity lives and being extremely interested in them. So by the magazine telling readers that everything they know about Cher Lloyd is wrong and that there is another side to her, will definitely appeal to the target audience and interest them to read on.

Page 11: Target audience appeal

Colours: The colours used on We Heart Pop’s double page spread are appealing to young teenage girls. This is because mainly white, black and pink has been used. The black and white connote a sophisticated look to the magazine and pink is a very popular, feminine, girly colour. Therefore, the target audience will be attracted, as the magazine will appeal to them as a sophisticated girly read for teenagers, that is appropriate for them and they will enjoy the read. Parts of Cher's answers have been highlighted yellow (which will draw more attention to them) and Cher is wearing a blue top. The use of the blue and yellow adds more colours to the plain and simple black, white and pink colour scheme and connotes the magazine to be more friendly, fun and bubbly, appealing to its target audience, as they are likely to have similar personalities.

Page 12: Target audience appeal

Images: There are only two images been used on this double page spread, both are of Cher Lloyd. The picture of her on the right hand side is very fun, quirky and bubbly, as she is in an unusual pose, wearing original clothes and is holding a camera. She also appears to me happy. This will appeal to females aged 12-16 because they will view the spread as looking up-lifting, cheerful and enjoyable for them to read. The image of Cher on the side, shows Cher to be a very popular, powerful and high-level celebrity, as she is surrounded by screaming fans. This will appeal to the target audience because young girls aspire to famous woman celebrities, who are adored by many, as they will look up to them, therefore will want to read all about them and their personal lives.