Age - 20

Gender - Female

Occupation – Skate Store Sales Assistant

Why would they buy my magazine?

Clearly her style and makeup present her as a member of the alternative/grunge community which is the main audience my magazine targets.

Creating interesting articles about musicians who wouldn’t get much exposure in larger magazines is the main aim for audience members like her. Also, exposure for events such as festivals and small music venues will also be important since she enjoys going to see live bands.

Age - 24

Gender - Male

Occupation – Travel Photographer/Writer

Why would they buy my magazine?

He has a strong interest in the alternative and indie lifestyle, especially watching live local bands which will be a focus of my magazine. His travel work has influenced his likes and dislikes since he has experienced a wide variety of music styles and my magazine aims to provide new and interesting bands to its audience.

Articles that focus on the photography elements and have an interesting design will cater to similar audience member so it is important that my images are well produced and appealing to the eye.

Age - 18

Gender - Female

Occupation – FatFace Customer Assistant

Why would they buy my magazine?

Since my magazine will have strong ties to fashion, especially less well-known brands, she will be interested to research new brands and looks, especially more underground stores.

Since she is at the lower end of my target audience age, and is likely to still be in college or Sixth Form. Articles and adverts should aim at someone who is a new driver, or public transport user; small disposable income (likely part time job rather than full time) and interest in going out.