““The Best Service online Media and Website DevelopmentThe Best Service online Media and Website Development””

TARAD Solution Company

Speaker : Pawoot (Pom) PongvitayapanuSpeaker : Pawoot (Pom) Pongvitayapanu

EMPLOYMENT

Managing Director TARAD DOT COM Co ., Ltd. ( TARAD.com)

Vice President Thai E-Commerce Association

Consultant Thai Webmaster Association

Consultant APEC IBIZ : Thailand Productivity Institute

Columnist Bangkok Biz News Newspaper, SME Magazine

Radio Host FM 102 Nation Radio

Teacher Silpakorn University. ICT Faculty

Teacher/Guest Speaker See all list at http://www.Pawoot.com/Myself/

Education

Master Degree 2 Executive MBA Program ,Sasin Graduate Institute of

Business Administration of Chulalongkorn UniversityMaster Degree 1 Master of Science, Internet & E-Commerce

Assumption UniversityBachelor Degree Architectural, Rangsit University

Other ExperienceMy Pocket Book

• “E-Commerce – Sell to the World”

• E-Marketing – Reach People around the

world

• How to start business with TARAD.comOnline Consultant

Customer

TARAD Group Structure

E-Commerce Service E-Marketing Service

Found in 1999Total Employee +110 staffs(TARAD.com 80, TARADsolution 30)

TARAD.com Join with Rakuten September 30 2009

www.TARAD.com

Our Company

We offer 3 core services;

* Online integrated marketing strategy & consultancy

* Creative, Design & Development

* Web & Application Development & E-commerce

We have 14 Years experience in Online market and was formed under TARAD.com, Thailand a leading E Commerce company.

“One-Stop-E-marketing Service”

321

TARAD Solution Position

Service(Agency, Development)

Service(Agency, Development)

Platform(Social Services)Platform

(Social Services)Knowledge

(Marketingbyte.com)Knowledge

(Marketingbyte.com)

Our Customers

Scope of work

•E-Marketing & E-Strategy & Planning

• Media Planning & Media Production

• Online Advertising (Media & Technology)

• Project Management

• Project Evaluate

• E-Commerce strategy & set up i.e. Sumsung B2B

1. E-Marketing Strategy

Chang Beer : Total Online Solution

www.ChangChuanChim.com

www.Chang.co.th

The One Football 2010

Result-ผู้��ร่ �วมกิจกิร่ร่มกิว�า 10,000 คน-Enlarge customer and lead to increase sales

Result-ผู้��ร่ �วมกิจกิร่ร่มกิว�า 10,000 คน-Enlarge customer and lead to increase sales

Mechanic Period: 2 months-Create Avatar-Answer World Cup Question-Winner win Prize

Mechanic Period: 2 months-Create Avatar-Answer World Cup Question-Winner win Prize

Chang Football

สร้�างความแตกต�างร้ะหว�าง ช้�างทั้��ง 3 Character Period: 2 months

สร้�างความแตกต�างร้ะหว�าง ช้�างทั้��ง 3 Character Period: 2 months

Chang Flash Games: Part 2

สร้�างความแตกต�างร้ะหว�าง ช้�างทั้��ง 3 Character Period: 2 months

สร้�างความแตกต�างร้ะหว�าง ช้�างทั้��ง 3 Character Period: 2 months

Chang Flash Games: Part 3

No. of register-Recent 579 members

No. of register-Recent 579 members

Objective-Recruit PG-Provide content for member-Update news and activity-Content update until now – 233 contents

Objective-Recruit PG-Provide content for member-Update news and activity-Content update until now – 233 contents

Chang PG

2. Social Media Management

Scope of work

• Community Building Strategy, set up and Increase Site Traffic

• Connection Relation and Networking

• Content monitor, update and management

• Project Management

• Project Evaluate

Social Network Service & Tools

• Facebook Monitoring Tools

• Twitter Monitoring Tools

• Community Monitoring System

• Facebook App Management

• Location Base Platform

Thailand Facebook Pages Rankingwww.marketingbyte.com/pagerank/

Source : www.MarketingByte.com/pagerank/

Source : www.MarketingByte.com/pagerank/

Thailand Twitter Monitoring

Twitter Trend and Monitoring

Keyword Trend Monitoring System

Top Twitter in Thailand

Community Monitoring

Brand Monitoring-Keyword Monitoring-Brand Movement-Tracking & Respond

Brand Monitoring-Keyword Monitoring-Brand Movement-Tracking & Respond

Benefit to Marketer

• Capture Thailand Online Trend• Monitor Brand & User Engagement• Analysis What People Talking in Online World • Competitor Analysis & Movement

– Campaign Result– Communication Strategy

• Tracking & Benchmarking with others• Survey and Deep Analysis Online User Behavior

TARAD on Facebook

• 1st FB EC in Thailandl• 2,006 merchants join• GET more UU & CVR

Location Base

Message by Location

TARAD Mobile Platform

ร้องร้�บการ้ซื้��อขายบนม�อถื�อทั้�กร้��น ทั้�กย��ห�อ http://m.tarad.com

Blackberry

iPhone Android

*ดู�ข้�อม�ลเพิ่�มเติม http://labs.tarad.com

Mobile Feature

• เลื�อกซื้��อส!นค�า• ค�นหาส!นค�า• อ�นดั�บส!นค�าขายดั�• Shopping Cart

Other Creative Ideas

QR Code

AugmentedReality

Case Study

Online Marketing

360

Online Marketing 360 Degree

Website Re-Structure

Online – Offline Synergy

Technology

Campaign

Set up Social Network

• Banner Ad• Raid Marketing• Facebook ad• Email / Viral marketing

Online Marketing

Buzz•Create Stickiness•Create Sales : E-Commerce•Social Network•Online Influencer

HTC: Total Online Marketing

**Update Now : Facebook 6,225 Twitter : 3,620

Exiting Member and New Member

HTC.taradpay.com

Facebook and Twitter :HTCthailand

Game Application

Online Influencer@sugree

HTC: Total Online Marketing

• เพิ่�มกิาร่ร่�บร่� �ข้องสินค�าไดู�ดู�มากิ (Awareness)

• สินค�าเป็�นที่��พิ่�ดูถึ!งและบอกิติ�อกิ�น • สิร่�างอที่ธิพิ่ลให้�ห้ลายๆ คนอยากิไดู�โที่ร่ศั�พิ่ที่+ร่, �นน�-• จ.านวนคนเข้�าเว/บไซติ+เพิ่�มมากิข้!-น (Traffic)

• ยอดูข้ายเพิ่�มมากิข้!-น (Sale)

Member

13,332 คนภายใน 4

เดั�อน

Summary HTC Blogger day• Blogger Join 25 people• Give HTC Desire S to Blogger ไป็ review 15 people• 15 Blogger Writer Blog About Product• More than 80,000 Web visited their product review• Awareness and Eyes Ball more than 90,000 user

through Social Media (Twitter + Facebook)• Support and increase other media efficiency

April 11

@kafaak

@PAPAYATOP

@YokeKung @Ripmilla

@JetBoat @DarkMasrterXXX

@Kaplam @Thangman22

@LewCPE @NuPink @iiiiiiky

Feedback twitter

จ.านวน Follower ที่��เพิ่�มมากิข้!-นติ�-งแติ�ช่�วงว�นที่�� 3-4

ช่�วงเวลาที่��ม�กิาร่ใช่� #HTCday (ป็ร่ะมาณ 18.00-22.00)19.50 : 54 Tweet

60+

Feedback from User

Social Network ทั้��ม�จำ&านวน Fan แลืะActive User มากทั้��ส�ดัในกลื��ม True

TrueMove 3G : Social Network

Growth884%

สร้�าง Trend บน Social Networkส&าหร้�บ iPhone4

TrueMove 3G : Social Network

User Register50,000 sub.

(AIS 30,000 l DTAC 20,000 est.)

สร้�าง Trend บน Social Networkส&าหร้�บ iPhone4

TrueMove 3G : Social Network

No. 1 # Twitter ranking

Online Marketing Overview

GovernmentGovernment

SMESME

• The Most SatisfiedThe Most Satisfied

• Software efficiencySoftware efficiency

• Save Time & Save CostSave Time & Save Cost

• More Experience SupportMore Experience Support

Solution Solution

ASPASPPHPPHP DatabaseDatabase JspJsp

IntranetIntranet InternetInternet JobsJobs MobileMobile HostingHosting

BENEFIT OF USERBENEFIT OF USER

Bank, FinanceBank, Finance

Corporate ClientCorporate Client

OtherOther

E- Shopping MallE- Shopping Mall

E- Commerce SolutionsE- Commerce Solutions

E – Payment SolutionsE – Payment Solutions

E- Auction SolutionsE- Auction Solutions

E- Job ApplicationsE- Job Applications

E - EducatonsE - Educatons

3.Solution Development

Scope of work:

• Web Site Development, Implementation

• Mobile & Wireless Technology

• New Internet Technology Implementation

• Increase Web Site Speed Performance

• Vendor Evaluate & Selection

Some of our Clients

MicroSoft E-Commerce Platform

1st Microsoft Product Sale Through E-Commercewww.MSonlinestore.com

Scope of Services

• E-Commerce Platform

• Product Management

• User Management

• E-Payment Services

• Support Multi-Dealer

Sale Over 1 millionwithin few months

70% of Customer from Up Country Provinces

Central Group E-Commerce Platform

www.Powerbuy.co.th www.Tops.co.th www.OfficeDepot.co.th

Scope of Services•E-Commerce Platform (Shopping Cart)•Product Management Link with Legacy System•Point & Discount System

Support All Central GroupAll E-Commerce PlatformDeveloped by TARAD Solution

B2B E-Commerce Platform

E-Procurement Systemhttp://epro.Powerbuy.co.th

Services Scope•User & Corporate Management•Work Flow & Role Management•Product Management•Quotation & Order Management•Delivery Management

E-Procurement With Dealerhttps://www.dtacb2b.com

Services Scope•Product Management•Dealer Management•Product Quota Management for Dealer•Order & Quotation Managment•Multi-Payment Channel Support (8 Channels)

Nok Air : Merchandise Shop

Nok Smile Shophttp:nokair.tarad.com

Services Scope•E-Commerce Platform•Product Catalogue•Payment System•Content Management System

Other Corporate Solutions

HTC E-Commerce Platform

Services Scope•E-Commerce Platform•Product Catalogue•Payment & Booking Engine•Integrated with Online Media

Kbank Corporate Site

Services Scope•Content Management System •Multi-Language (TH,EN,JP)•Event Management System•Full Security Compliance

Thailand E-marketing Community -E-Marketing Knowledge-Community-Seminar & Workshop

Thailand E-marketing Community -E-Marketing Knowledge-Community-Seminar & Workshop

E-Marketing ContentE-Marketing ContentTotal : 25 E-Business Book Total : 25 E-Business Book

TARAD Solution Summary• Working in Online more than 13 years

• Many Big and Proven Clients

• Expert Team Work

• Most Advance Online Technology & Knowledge

• Not only Service We are “Platform” company

• We contribute to Thailand Business Infrastructure

Be The Most Innovative & Efficiency Solution

Leverage Thailand and Business to the next step.

Solution In-Detail

Tops Super market

www.tops.co.th

Back office

Back Office

• Product Management - จ�ดูกิาร่ข้�อม�ลสินค�าป็ร่ะกิอบดู�วย• Category - จ�ดูกิาร่ข้�อม�ลป็ร่ะเภที่สินค�า• Product - จ�ดูกิาร่ข้�อม�ลสินค�า• Brand - จ�ดูกิาร่ข้�อม�ลย��ห้�อสินค�า• Promotion - จ�ดูกิาร่ข้�อม�ลโป็ร่โมช่��น

• Center Management - จ�ดูกิาร่ข้�อม�ลสิาข้า ป็ร่ะกิอบดู�วย• Center Management - จ�ดูกิาร่ข้�อม�ลสิาข้า • Delivery Area - จ�ดูกิาร่ข้�อม�ลพิ่4-นที่��จ�ดูสิ�ง

• Order Management - จ�ดูกิาร่ข้�อม�ลสิ��งซ4-อสินค�าป็ร่ะกิอบดู�วย• Purchase Order Management - จ�ดูกิาร่ข้�อม�ลกิาร่สิ��งซ4-อ • Member Management - จ�ดูกิาร่ข้�อม�ลล�กิค�า• Sales Summary Report - ร่ายงานกิาร่ข้าย

• Users - จ�ดูกิาร่ข้�อม�ลผู้��ใช่�งาน ป็ร่ะกิอบดู�วย• User Account - จ�ดูกิาร่ข้�อม�ลผู้��ใช่�งาน • User Position - จ�ดูกิาร่ข้�อม�ลติ.าแห้น�ง และ สิที่ธิ5กิาร่ใช่�งาน• E-mail Management - จ�ดูกิาร่ข้�อม�ลอ�เมลล+ผู้��ใช่�งาน

Tops Service Modules

Category ManagementCategory Management

1) Main Category 1.1)- Sub Category 1.2) - Category

Advance searchAdvance search

- Search Quick Search- Advance Search- Search by keyword , Product , ID

Add Product by CategoryAdd Product by Category

Product managementProduct management

- Add / Edit / Delete product- Manage Product

Product DetailProduct Detail

Manage brandManage brand

Order ManagementOrder Management

Delivery ManagementDelivery Management

Member Management Member Management

Report Management Report Management

Export FilesExport Files

Emails Management Emails Management

DTAC B2B

11

22

33

Delivery & PO Confirmation

Product Order (Shopping Cart) Payment Channels (8 Channels)

DTAC B2B Back Office

Service Modules•Admin & Account Management•Product & Category (Quota) Management•Partner & Distribution Management

• Price Management•Order Management•Full Report System•Content Management System (CMS)•System Management