tar - stuff · tar 78,000 taranaki residents connect with stuff products each day 38,000 main...

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Page 1: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

tar

Page 2: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

With Stuff's portfolio of digital and print brands we make it easy to reach the customers you need to, whatever content they're consuming.

Whether your campaign needs to drive brand awareness, increase consideration of your business, generate sales or create a deeper connection with the local community we can help.

Talk to one of our local media experts and let them build you a bespoke campaign that suits your needs and budget.

To have an informal chat about how we can assist your business, contact [email protected] tar

Page 3: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

Every day Stuff’s portfolio of brands reaches 84% of Taranaki residents.

Working with Stuff ensures your message is seen by the right consumers for your business. This minimises wastage, delivering maximum return on your advertising spend.

Source: Nielsen CMI Fused Q4 17 - Q3 18 TV/Online, Taranaki Regional Council area, 15+

43,000homeowners read a Stuff

product on an average day

tar

78,000Taranaki residents connect with Stuff products each day

38,000main household shoppers readStuff products each day

24,000parents in the tar region consume Stuff products each week

8,000people with a household income of $120,000+ are reached by a Stuff product each day

Page 4: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

25,000tar homeowners use Stuff

70%of Taranaki residents have shopped online in the last 12 months

$82,491average household income of Stuff visitors in tar

44average age of a tar visitor to Stuff

Source: Nielsen CMI Fused Q4 17 - Q3 18 TV/Online, Taranaki Regional Council area, 15+

20%reach to main household shoppers in tar

49,000people from the tar region visit

stuff.co.nz each month

tar

Page 5: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

24,000monthly unique audience in tar

50%+of content posted involves members seeking or giving business recommendations*

100%of members are address verified*

Source: Nielsen CMI Fused Q4 17 - Q3 18 TV/Online, Taranaki Regional Council area, 15+; *Neighbourly data, as at 1 Nov 2017.

26%people from the tar region visit

Neighbourly each month

tar

Page 6: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

Readership footprint

tar

Page 7: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

7,000readers have children in their household

56%of readers are their household’s main shopper

25,000readers on an average day are their household’s main income earner

20,000homeowners reached on an average day

Source: Nielsen CMI Fused Q4 17 - Q3 18 TV/Online, Taranaki Regional Council area, 15+

57%of readers actually buy products after seeing them in their daily newspaper

30,000people read the Taranaki Daily

News across a typical day

tar

Page 8: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

21,000readers are homeowners

39%of readers have children in their household

$61,274is the average household income of readers

Source: Nielsen CMI Fused Q4 17 - Q3 18 TV/Online, 15+

36,000people read the North Taranaki

Midweek in an average week

tar

20,000readers are their household’s main shopper

39%of readers have decided where to buy something as a result of their community newspaper

Page 9: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

15,000readers are homeowners

41%of readers have children in their household

$74,517is the average household income of readers

Source: Nielsen CMI Fused Q4 17 - Q3 18 TV/Online, 15+

30,000people read the Taranaki Star in

an average week

tar

13,000readers are their household’s main shopper

40%of readers have decided where to buy something as a result of their community newspaper

Page 10: tar - Stuff · tar 78,000 Taranaki residents connect with Stuff products each day 38,000 main household shoppers read Stuff products each day 24,000 parents in the tar region consume

tar

AGENCIES

akl09 970 [email protected]

wgtn-sth island04 474 [email protected]

AUSTRALIAN CUSTOMERS

Australian Sales DirectorChris Williams(+61) 040 791 [email protected]

CLASSIFIED ADVERTISING

06 759 [email protected]

BUSINESSES

tarHeather Kadlec027 447 [email protected]

Get in touchadvertise.stuff.co.nz