tapping the omnichannel · personalise your shirt for only £15.00 select a player or type a name...

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Page 1: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Page 2: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Tapping the Omnichannel

Opportunity

Page 3: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Sophie Gonin Strategic Account Manager

Magento Europe

@SophieMagento

Tom Lodge ECG Senior eCommerce Architect

Magento

@Magento

Page 4: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

David Gorman

eCommerce Manager

Liverpool Football Club

@LFC

Roger Wade

Founder & CEO

BOXPARK

@MrBoxpark

Page 5: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Page 6: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

18 Titles

5 European cups

Over 20 million facebook Likes

Over 3 million twitter followers

Over 100 Club websites and systems

Over 1 million page views per hour

In-house Omnichannel retail business

Page 7: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

UK Stores

Page 8: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

60% international

40% UK customers

Page 9: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

LFC Online Store

Page 10: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Customised Shirt Visualisation

Page 11: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Complete the look/Complete the kit

Page 12: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Click and Collect

Page 13: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Page 14: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Page 15: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Page 16: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Page 17: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

Questions & Answers

Page 18: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

THANK YOU

Page 19: Tapping the Omnichannel · PERSONALISE YOUR SHIRT FOR ONLY £15.00 Select a player or type a name and number OR MAGENTO LIVE Add patches from only £6 00? scl er Lettering styW -

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