Methods in Business Research

Methods in Business ResearchResearch Conducted by Tapal TeaPresented by:Zain Asrani Sunny Maghnani

Hawk Eye View of the CompanyFounded by Adam Ali Tapal in 1947

Family Mixture was the first brand

Became the largest Pakistani Tea Company and currently it has 9 different tea brands according to the different cultural segmentsResearch on the Hard PackThe Marketing Manager Service Mr. Khawaja M. Musa was responsible for conducting the research.An experimental research was conducted in different cities of the country to analyze the consumer behavior.12 different sessions were taken.Continue..Target Market: House wives belonging to different economic classes.Execution: getting feedback and thoughts of the target market on the different advertisements.Ads were based on different brands of Tapal Tea.OutcomesA group of target market was not comfortable with the soft pack of one of the brands of tapal.

THE BIG REASON: Status!!!

BRAND: Tapal DanedarAnd Then..After the launch, Tapal claims that it is difficult to fulfill the market need of hard pack due to high demand.

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