TAO GroupCASE STUDY

MARQUEE NIGHTCLUB

TAO GROUP ENGAGED WITH RAD INTELLIGENCE TODRIVE AWARENESS TO TRAVIS SCOTT’S RESIDENCY AT MARQUEE NIGHTCLUB,

AND ULTIMATELY CONVERT TICKET SALES.

THE CLIENTTAO Group

RAD SOLUTIONThe TAO Group & RAD teams collaborated to compile the most engaging assets from TAO’s socials and created custom CTA headers. These ad units were then placed on lifestyle publishers, such as Buzznet & Variety, to drive ticket sales.

THE MISSIONDrive awareness to Travis Scott’s new Residency contract with Marquee Nightclub, and ultimately capture event ticket sales during peak traffic hours.

THE BEGINNING

CAMPAIGNEXECUTION

We used our Social Proof software to create a series of engaging display ads comprised of TAO’s best performing, Travis Scott assets across social media, as well as informative, CTA headers.

We then targeted endemic, lifestyle sites programmatically, which drove highly qualified clicks.

The eye-catching CTA headers paired with the well-produced Specialized assets drove a .21% click-through rate AND engagement rate that exceeded industry benchmarks by 149%.

INSTAGRAM CONTENT

LIGHTBOX SCROLL

CUSTOM CTACUSTOM HEADERS

RESULTS

PERFORMANCE BENCHMARKS ASSETS TESTED ENGAGEMENT RATE

139% 29 4.16%

CAMPAIGN RESULTSThrough RAD’s Social Proof Display Ads, Specialized was able to generate performance and engagement using its best

content from Instagram to drive awareness, engagement & social proof for their upcoming Travis Scott event.

ENGAGEMENT RATE = 4.16%

ENGAGEMENT BENCHMARK

176%

CTR

.21%CLICKS DEPTH

1.76

The high amount of hovers confirms the SPDA’s storytelling ability, and results in a

longer duration of engagement. Assuming unique sessions generate 1

click per ad unit, this further demonstrates the engagement depth of

each interaction.

Because the SPDA showcased Specialized’s best-produced Instagram

content paired with an eye-catching header, we were able to drive a high

amount of clicks that ultimately drove conversions and reach.

Each person who engaged averages about 2 clicks per ad unit, further

showcasing the higher engagement nature of our ad units.