T A N Y A K H U R A N A

M . S C I N M A R K E T I N G & S T R A T E G Y , U N I V E R S I T Y O F W A R W I C K , U N I T E D K I N G D O M

C U R R E N T L Y I N B E N G A L U R U , I N D I A

+ 9 1 9 5 9 1 1 5 9 6 5 7 | K H U R A N A . T A N Y A @ Y A H O O . C O M

Account Executive / Brand Servicing Manager

Earned MSc in marketing and Strategy from Warwick Business School, UK, while working Full-time

With experience in FMCG market of UK and USA, worked for TATA and CITI bank during Internships

Designed direct mail campaigns that achieved 3% conversion rate

Career Objective - To utilize my education in a leading business school to build a marketing career

in India- To work in an organization that enables me to realize my full potential- To use my skills in the best possible way for achieving company’s goals

Key Skills- Social Media Brand Management- Market Research- Brand Digital Communication- Global Branding - Service Marketing- Diffusion of New Products and Technologies- Customer Loyalty (CRM)

Employment Achievements

Management Trainee Lowe Lintas and Partners WorldwideBangalore, IndiaJanuary 2015 to Present

- Handle the brand servicing account for Tata Global Beverages Private Limited. - Manage mainline campaigns. - Handle TVC productions. - Deal with third party production house.- Attend market research for TVC specific markets to understand the TG and

reactions towards the animatic/storyboards/- Execute promotional TVC’s

Account management and strategic planning executive Upasana Advantage Communications private limited

Bangalore, IndiaNovember 2014 – January 2015

- Create social media strategy plans for the clients- Generate social media campaign strategies and campaigns- Partially manage the content - Meet new clients and handle client servicing

Digital - Social Media ExecutiveGreyapple Advertising Services Private LimitedBangalore, IndiaJuly 2014 – October 2014

- Handling digital and Social media account for the clients.- Meeting prospective clients and taking the pitch.- Preparing presentations for clients.- Doing media planning and market research for clients.- Handling PR and Events management- Participating on content management and social media campaigns.

Senior Branch Manager (Multiple Units)SSP Food Travel Experts, Coventry, UKFebruary 2013 – August 2013

- Customer Focus - Working with Customer Service, Marketing Services and Operation to develop and maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving customer lifetime value.

- Customer loyalty – Creating a strong impact in the minds of the customers, providing a consistent service overtime (following the principle of selling a consistent standard of service).

- Fighting the competition – Our company mission was to make our brands the premium brands for the working segment. Railways being the most popular mode of transportation, gave the opportunity to the brands of SSP to progress with a higher pace, whilst competing with the leisure brands like Starbucks, Costa, and Nero’s.

- Seasonal promotions – We ensured our customers relished the tastes of their British seasons. Starting from hot cappuccino in winters and autumn, we blended the tastes of our summer fruits into our fruity smoothies and creamy coolers.

Senior supervisor Costa Coffee Chains, Coventry, UKSeptember 2011 – June 2012

- Customers come first – Costa being classed as the most crowded cafe’ was a challenge to run during peak hours. Being there to help the colleagues during peak times and still keeping customers first was a wonderful experience.

- “Is it the usual”- knowing your customers by tastes and names, make them feel special. Recognising your loyal and routine customers keeps the business

smooth and customers the satisfaction that they are getting exactly what they want.

- Getting the right people on the ship – It’s important to have the right faces and right attitude at work. At my work I had to build the right team, while choosing team members for a business team in our organization, that have the right technical skills for the work to be done and other factors that would give the business exceptional profits.

- Find the difference in you – Understanding how we are different from other is more important than looking at how are others different from us. It’s important to realize the uniqueness in our service and learn the art of being exceptionally creative and good at everything.

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Market Research Intern Tanishq, TATA industries Limited, Bangalore, India March 2011- June 2011

- Understanding consumer’s psychology – Conducted market research using the data analysis and market research methods.

- Segmentation and positioning – Participated in the field research interviewed the target market and took their feedback on the new product launch.

- Advertising and promotions – Participated in active Focus Group Discussions for the advertising and promotions of launch of new jewelry brand.

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ATM Project Intern

Citibank, Bombay, IndiaJune 2011 – August 2011

- Problem Solving skills – Investigated the problems occurring with the performance of the ATM Sites. Monitored the changes timely and reducing the number of complaints generated gradually. Reducing the time taken to solve a problem.

- Presentation of ideas – Working with the ATM project team I learnt the art of presentation of ideas smartly before the senior managers.

Degree/Qualification University/School Year qualified

M.Sc. Marketing and Strategy Warwick Business School, University of Warwick, United Kingdom.

August 2012- September 2013

B.A. International Business Management

Coventry University, Coventry, United Kingdom.

August 2009 – November 2012

B.A Consumer buying Behavior San Diego State University, San Diego, California, USA

June 2010 – January 2010

Completed high schooling in PCB Stream

City Montessori School, Lucknow, India

March 2008- April 2009

Education Background

Other notable achievements -

Other voluntary work

Sales volunteer Help the Aged, Rugby, United Kingdom.

June 2008 – December 2008

Event Management Coordinator San Diego Viejas Arena, San Diego, California, USA

July 2010 – December 2010

Customer Service volunteer Cancer research, rugby, United Kingdom.

February 2011 – March 2011