tanques publicitàries. 4t eso
TRANSCRIPT
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Tanques publicitàries
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Totes aquestes imatges han sigut fetes pel fotògraf Oliviero Toscani per a la marca de Benetton (United Colors of Benetton), entre
1980 i 2000.
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Estam acostumats a imatges harmòniques, on el contrast ve donat per formes belles
que remeten a valors ideals
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"Beautiful people"; gent jove, guapa, atractiva en la flor de la vida que miren a
càmera sense complexes..
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Joves dinàmics que boten, i que vesteixen d'una forma moderna, "cool", sense maníes!
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Diversitat cultural? Mestissatge?
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Contrast cromàtic? Poesia visual?
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Una imatge pot induir a la polèmica....
Serà més comercial? Més efectiva?
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Polèmica o esperit comercial?
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