tamsen webster - content marketing that pays off, a blueprint
TRANSCRIPT
![Page 1: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/1.jpg)
A Content Marketing
B LUEP R I N T
SOCIALFRESH WEST 2014 © ORATI UM, LLC 2 014
![Page 2: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/2.jpg)
@tamadear© ORATIUM, LLC 2014
Joe Smith: “How to use one paper towel”
![Page 3: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/3.jpg)
@tamadear© ORATIUM, LLC 2014
Joe Smith: “How to use one paper towel”
![Page 4: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/4.jpg)
@tamadear© ORATIUM, LLC 2014
CONTENT
SEQUENCE
ENGAGEMEN TRIGHTRIGHTRIGHT
![Page 5: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/5.jpg)
@tamadear© ORATIUM, LLC 2014
CONTENTRIGHT
![Page 6: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/6.jpg)
@tamadear© ORATIUM, LLC 2014
KNOW - BEL IEVE - DO
![Page 7: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/7.jpg)
@tamadear© ORATIUM, LLC 2014
WHO is the audience?
![Page 8: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/8.jpg)
@tamadear© ORATIUM, LLC 2014
What do you want them to DO?
![Page 9: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/9.jpg)
@tamadear© ORATIUM, LLC 2014
What PROBLEM will that solve for them?
![Page 10: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/10.jpg)
@tamadear© ORATIUM, LLC 2014
What do you they need to BELIEVE to do it?
![Page 11: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/11.jpg)
@tamadear© ORATIUM, LLC 2014
What do they need to KNOW?
![Page 12: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/12.jpg)
@tamadear© ORATIUM, LLC 2014
SEQUENCERIGHT
![Page 13: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/13.jpg)
@tamadear© ORATIUM, LLC 2014
CON NECT RETR IEVE
P ROCESS
![Page 14: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/14.jpg)
![Page 15: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/15.jpg)
@tamadear© ORATIUM, LLC 2014
What question will this raise?
![Page 16: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/16.jpg)
@tamadear© ORATIUM, LLC 2014
![Page 17: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/17.jpg)
@tamadear© ORATIUM, LLC 2014
ENGAGEMENTRIGHT
![Page 18: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/18.jpg)
@tamadear© ORATIUM, LLC 2014
A B C D
![Page 19: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/19.jpg)
@tamadear© ORATIUM, LLC 2014
![Page 20: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/20.jpg)
@tamadear© ORATIUM, LLC 2014
Attention
![Page 21: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/21.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention
![Page 22: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/22.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention
![Page 23: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/23.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
![Page 24: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/24.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
![Page 25: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/25.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
![Page 26: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/26.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
![Page 27: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/27.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
![Page 28: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/28.jpg)
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
![Page 31: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/31.jpg)
@tamadear© ORATIUM, LLC 2014
ENGAGEMEN TRIGHTSEQUENCERIGHTCONTENTRIGHT
![Page 32: Tamsen Webster - Content Marketing that Pays Off, a Blueprint](https://reader033.vdocuments.site/reader033/viewer/2022052904/558304b2d8b42a50628b482f/html5/thumbnails/32.jpg)
© ORATI UM, LLC 2 014