taming the beast making data driven marketing work for you
TRANSCRIPT
#tamethedata Taming the BeastMake Data Driven
Marketing Work for You
Trish Bertuzzi Nadim Hossain Henry Schuck Craig Harris
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#tamethedata
•Virtual Panel – not a traditional webinar•You are muted•Send in questions via•GoToWebinar – Question Box• Twitter - #tamethedata
•Hoping for LOTS of interaction•Planning on an hour session
Logistics
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Trish BertuzziPresident & Chief Strategist
The Bridge Group @[email protected]
Moderator
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Moderator & Panelists
Trish Bertuzzi Nadim Hossain Henry Schuck Craig Harris
#tamethedataTopics We May Cover Today
• Marketing/IT Budget Blur• Filling the Talent
Gap• Predict Revenue
Impact• Future Proof• The Cost of Bad
Data• Execute for
Effectiveness• Integrated
Solutions• Pinpoint ROI
Drivers
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Nadim HossainCEO
BrightFunnel@[email protected]
Opening Remarks
Areas of Expertise- Revenue Driven Marketing- Attribution- ROI- Metrics
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Henry SchuckCEO
DiscoverOrg@[email protected]
Opening Remarks
Areas of Expertise- Sales & Marketing Tools- Competitive Intelligence- Predictive Intelligence
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Craig HarrisCEO
HG Data@[email protected]
Opening Remarks
Areas of Expertise- Big Data- Analytics- Machine Learning- NLP Systems
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Nadim HossainCEO
BrightFunnel@[email protected]
CEO Panelist
Areas of Expertise- Revenue Driven Marketing- Attribution- ROI- Metrics
#tamethedata
Henry SchuckCEO
DiscoverOrg@[email protected]
CEO Panelist
Areas of Expertise- Sales & Marketing Tools- Competitive Intelligence- Predictive Intelligence
#tamethedata
Craig HarrisCEO
HG Data@[email protected]
CEO Panelist
Areas of Expertise- Big Data- Analytics- Machine Learning- NLP Systems
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Questions?#tamethedata
#tamethedataThe After Party is Starting
Trish Bertuzzi Nadim Hossain Henry Schuck Craig Harris