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TAM DAY 2007“Unlocking Value”
Welcome
Maria Claudia AmaroChairman of the Board
November 12, 2007
22“Unlocking value”“Unlocking value”
Our Vision
To work with the “Commitment to Service”, making people happier
Our Mission
To be people’s preferred airline company, with happiness, creativity, respect and responsibility
TAM’s Essence
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Our Commandments
1 - Nothing substitutes profit
2 - In search of greatness you don´t do your best
3 - Safety comes first, then the client
4 - The best way to make money is to stop loosing it
5 - Think before you act
6 - Humbleness is essential
7 - If you do not have the intelligence to create, you must have courage to copy
44“Unlocking value”“Unlocking value”
Pass
ion
for A
viat
ion
Our Attributes
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TAM’s Beliefs
Public: For all people
Needs: who value an efficient, rewarding, safe and serene experience
Context: with an airline company,
Brand: TAM
Differentiation: is the leader and innovative company which offers services and attendance in a working environment and relationship with the “Spirit of Serving” which are present in all moments.
66“Unlocking value”“Unlocking value”
Our commitments
Commitment to the highest levels of corporate governance
Tag along rights
Professional management
Transparent relationship with stakeholders
TAM DAY 2007“Unlocking Value”Strategy Overview
Marco Bologna
November 12, 2007
22“Unlocking value”“Unlocking value”
2007 has been a year of many challenges...
Macro Economy
Airline Industry
AirlinesBrazil
TAM
High volatility (e.g. subprime crisis)
Fuel prices
Scarcity of aircraft, seats, etc due to overall growth in the sector
Conclusion of the “Varig” questionmarkChanges in the governing structure of theindustryCollapse of BRA
Impact of infrastructure on operations
Accident
33“Unlocking value”“Unlocking value”
...and, as in the past 31 years, TAM has shown itsability to grow and adapt
Our purpose today...
We will be discussing our actions in 2007
...demonstrating what we have done differently
...and what we are going to do in the future
44“Unlocking value”“Unlocking value”
We have not only continued to be the leadingdomestic carrier...
14.4
20.3
42.4
20.7
8.5
14.5
40.3
30.6
13.5
38.9
11.7
34.6
12.2
33.6
19.4
33.0
8.8
31.1
22.3
35.8
25.5
25.9
41.3
10.3
34.0
47.8
39.2
48.8
2000 2001 2002 2003 2004 2005 2006 Jan-Oct2007
0
20
40
60
80
100%
Domestic Market Share (RPKs)
TAMGOLVARIGVASPTRANSBRASILBRAOther
55“Unlocking value”“Unlocking value”
...but have become the leading Brazilian carrier in theinternational market...
75.0
7.4
82.1
13.9
87.4
12.5
87.9
12.0
85.4
14.5
77.0
18.4
50.4
7.3
37.3
6.2
12.5
14.7
66.6
2000 2001 2002 2003 2004 2005 2006 Jan-Oct2007
0
20
40
60
80
100%
Domestic Market Share (RPKs)
TAMGOLVARIGVASPTRANSBRASILOther
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...and the only Brazilian carrier with consistentinternational deployment and growth...
ParisMiamiNew YorkLondonMilanFrankfurt¹Madrid²Buenos Aires
Santiago Montevideo Caracas
TAM's Weekly Frequencies
2121147777
49
777
Since
03/199903/199811/200510/200603/200711/200712/200703/2001
12/200411/200709/2007
Competitors
Air France (17)AA (28)AA (7), Delta (7), Continental (7) and JAL (7)British Airways (7) and Varig (7)Alitalia (7)Lufthansa (7) and Varig (7)Iberia (14)Aerolineas (56), GOL (49), BA (4),
Lufthansa (7), LAN (7)GOL (14), LAN (5) and SwissPluna and GOL (14)Varig (7)
¹ As of November 30² As of December 21
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…with a dedicated focus to intra-regional flights in South America through TAM Mercosur
Buenos Aires Santiago
Assuncion1
Montevideo Ciudad del EsteSta Cruz dl Sierra
Cochabamba
Cordoba
Weekly Frequencies
377
56
7
35
7
7
7
Since
09/199609/1996
09/1996
09/1996
09/1996
09/1996
09/1996
03/2007
1 Includes 21 frequencies to São Paulo
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We are strengthening our product in the internationalmarket through fleet and network...
Increased widebody fleet plan for the next 10 years, substitutingolder aircraft
2 A340s (delivered in 2007)8 B777-300ERs (4 in 2008, 4 in 2012)22 A350s (as of 2013)New A330 reducing fleet average ageComplete phase-out of F100 (impact on intra South American routes)
Expansion of network through additional destinations andfrequencies
New full code share agreements at each major country
Focus on South American coverage – integration of TAM Mercosul activities
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...as well as retrofitting our entire network in 2008
180º flat beds with shell
In seat power
AVOD controls for in-flightentertainment
New colour schemeFirst ClassFirst Class
BusinessBusiness
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We have changed from only a high end premium customer focus to serving the full spectrum
TAM
Premium / Business
Commodity / Leisure
Reg
iona
lInternational
First classFirst class
Business class
Business class
Economy class
Economy class
Commercial
agreements
with
regional
carriers
Commercial
agreements
with
regional
carriers
TAM’s OriginTAM’s Origin
TAM up to 1998TAM up to 1998
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As Brazil becomes “stable”, the leisure segmentwill become increasingly more important
Leis
ure
Bus
ines
s
2000 2001 2002 2003 2004 2005 2006 2007E
17.9
26.6 27.025.2
28.2
35.4
39.843.5
0
10
20
30
40
50
Domestic Market Passenger Mix (RPK M)
CAGR
11%
21%
Travelling is one of the top “desire” items for consumption
* TAM Estimates
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We will be expanding our fare bundle strategy for thedomestic market in 2008...
Addition of extra features in the segmented bundles
Ability to “sell up” categories
Potential for further revenue increase
Harmonization of the fare bundle strategy to TAM Fidelidade growth
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...increasing capillarity of sales through our new methods of payments... Launched new methods of payment in May 2007
Payment at lottery storesApproximately 9,000 stores in Brazil
Already functioning as bank correspondent
Billing slipsAutomatic debit Financing for passengers via direct consumer credit with the main retail banks
Focus on leisure/lower income segments
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...optimizing the utilization of our aircraft on off peakhours
* Average day in past month
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 2350
55
60
65
70
75
80%
Domestic load factor per hour
Off Peak Off Peak Off PeakPeakPeak
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We continue to deliver more efficient processes in order to focus on what the customer wants
Becomepreferred airline
carrier
Becomepreferred airline
carrier
Focus oncustomer needs
Focus oncustomer needs
Translate intoactions
Translate intoactions
EfficientDeliveryEfficientDelivery
To be efficientmeans not onlyreduce costs butalso increase the
proportionalbenefits
To be efficientmeans not onlyreduce costs butalso increase the
proportionalbenefits
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We continue to be committed to a high level of corporate governance and transparency
Info
rmat
ion Free-float
Board 100%
tag-
alon
g
Investors
BR GAAP and US GAAP simultaneous, in Portuguese and English, with high level of disclosed information
CVM and SEC simultaneous
At least 4 local analyst meetings and 4 investor/analyst visits abroad per year
Professional Board
3 members of the family
5 independent members
Audit Committee
Certified Sarbanes-Oxley in May 2007
Two classes maintained due to regulatory reasons
Same conditions concerning the sale of the company for both classes of shares
54% Free Float
1% ADTV
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On the top level of the company, we have new members in our team…
CEOMarco Antonio Bologna
CEOMarco Antonio Bologna
CommercialWagner Ferreira
CommercialWagner Ferreira
CFOLibano Barroso
CFOLibano Barroso
TechnicalRuy Amparo
TechnicalRuy Amparo
OperationsDavid Barioni
OperationsDavid Barioni
HRGuilherme Cavalieri
HRGuilherme Cavalieri
Network PlanningPaulo Castello Branco
Network PlanningPaulo Castello Branco
TAM MercosurAlberto Fajermann
TAM MercosurAlberto Fajermann
Optimal mix between non-airline expertise and airline experience (over 120 years of accumulated airline experience)
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...but also streamlining the structure of the company
Spans & layers revision in Nov 2006 effectively implemented in 2007 20% of the directors and 10% of the managers dismissed
Insourcing of the national stationsCommercial, check-in and handling activities
Headcount increase of ~5,500 employees
Decrease in commercial costs
Standardization of human resources and governance policies
Better compliance
Transfer of employees from the scheduling to the airports to improve communication flow and responsiveness to network last minute modifications
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We are beginning to evaluate new potential business units in the company
TAM Linhas AéreasTAM Linhas Aéreas
MRO(São Carlos)
MRO(São Carlos)
Loyalty ProgramLoyalty
Program HandlingHandlingCargoCargo
Already structured as a business unit with focus in maximizing assets
None or little focus on selling services to third-parties Not structured as business units
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● To be differentiated in the service of air transportation through the “spirit of serving”
Finally, we reviewed our vision and mission statement in order to better reflect our aspirations and values
● To achieve unchallenged domestic leadership
● To be the most competitive, solid and profitable airline in Latin America
● To work with the “Commitment to Service”, making people happier
● To be people’s preferred airline company, with happiness, creativity, respect and responsibility
2121“Unlocking value”“Unlocking value”
We have gone through waves of development…
Turnaround process (2002 -2003)
Overcapacity
Loss of founder
High costs
Low operational efficiency
Surviving
Assets optimization (2004 – 2007)
Increase in domestic load factor
Better aircraft utilization
Access to financial markets (equity and debt)
Compliance with SOX
IOSA certificate
Growing Profitability
2222“Unlocking value”“Unlocking value”
…but we have seen new and compelling horizons…
All companies compete in the same market…
Exploiting demand…
Making the value-cost trade-off…
Aligning the whole system of the company’s activities with either differentiation or low cost
Blue Ocean StrategyBlue Ocean Strategy
Company creates an uncontested marketplace…
…Creating and capturing new demand…
Breaking the value-cost trade-off…
Aligning the whole system in pursuit of differentiation and
Red Oceanis where...
low cost
Blue Oceanis where...
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…resulting in a new third wave
Unlocking Value
Opportunities for value generation (future)
New passenger segmentation
Cargo
Loyalty Program
Maintenance
Turnaround process (2002 -2003)
Overcapacity
Loss of founder
High costs
Low operational efficiency
Surviving
Assets optimization (2004 – 2007)
Increase in domestic load factor
Better aircraft utilization
Access to financial markets (equity and debt)
Compliance with SOX
IOSA certificate
Growing Profitability
2424“Unlocking value”“Unlocking value”
So why “unlocking value”? (1/2)
The “assets optimization” wave will continue to generate less and less value
In the past 5 years, TAM has reestablished its ability to grow profitably
The company has transitioned into a professionally run company
Cost consciousness has been established and continues to be permeated as part of the ongoing culture in the company
There is a new wave of growth which can be better exploited In our core business
Becoming both domestic and international leader has led the company to a broader definition of its original focus
2525“Unlocking value”“Unlocking value”
So why “unlocking value”? (2/2)
There are hidden assets in the company which can be used as adjacencies to our core business which will add to the company’s efficiency and value
Going back to our fundamental values but with a modern and fresh outlook will re-guide our focus on customer needs
2626“Unlocking value”“Unlocking value”
This is how we have been describing our strategy
Low Operating
Costs
Low Operating
Costs
UndisputableBetter ServiceUndisputableBetter Service
CompetitivePrices
CompetitivePrices
Sustainable Strategyto Maintain Market
Leadershipand Profitability
2727“Unlocking value”“Unlocking value”
TAM: the best fitting product for the customer (andstakeholders) based on efficienct delivery
Low Operating
Costs
Low Operating
Costs
UndisputableBetter ServiceUndisputableBetter Service
CompetitivePrices
CompetitivePrices
Sustainable Strategyto Maintain Market
Leadershipand Profitability
TAM DAY 2007“Unlocking Value”
Financial Overview
Libano Barroso
November 12, 2007
22“Unlocking value”“Unlocking value”
Aggressive pricing environment and
operational inefficiencies in the
domestic market
RASKCASK
2005 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q0715
20
25
RASK/CASK (R$ Cents)BR GAAP
EBITMargin
Spread
7.5%
1.5
11.9%
2.4
13.0%
2.8
16.8%
3.7
11.9%
2.3
4.8%
0.8
1.7%
0.3
2.8%
0.5
Demand evasion due to changes
in regulatory environment and accident
2007 has been highlighted by external events…
Demand evasion due to changes
in regulatory environment and accident
33“Unlocking value”“Unlocking value”
TAM
2005 1Q06 2Q06 3Q064Q06 1Q07 2Q073Q0715
20
25
30
35
Yield scheduled domesticR$ Cents
…reduction of yields during the first months and reduction of load factor in the 3Q…
TAM
2005 1Q06 2Q06 3Q064Q06 1Q07 2Q073Q0760
65
70
75
80%
Domestic load factor
Aggressive competitive
scenario
Aggressive competitive
scenario
Reduction in domestic demand
Reduction in domestic demand
Recuperation of yields
Recuperation of yields
44“Unlocking value”“Unlocking value”
…impacted our financial metrics
Net revenues
EBITDAR
% EBITDAR
EBIT
% EBIT
Net Income
% Net Income
20022002
3,429
475
13.9%
(236)
-6.9%
(606)
-17.7%
20032003
3,591
775
21.6%
(33)
-0.9%
174
4.8%
20042004
4,520
1,040
23.0%
295
6.5%
341
7.6%
20052005
5,649
1,140
20.2%
426
7.5%
187
3.3%
20062006
7,345
1,817
24.7%
996
13.6%
556
7.6%
BR GAAP Accum.2007
Accum.2007
5,865
906
15.4%
178
3.0%
79
1.4%
55“Unlocking value”“Unlocking value”
EBITDARMargin
easyJet GOL TAM JetBlue SouthwestVirgin Blue COPA Air Asia Ryanair
5.5%
14.7% 14.9% 15.3% 16.2%
25.9%
29.5%30.6%
36.9%
0
10
20
30
40%
% EBITDAR (Accum 2007 up to last available data)
However, we remain among the most competitive airlines worldwide
US GAAP
66“Unlocking value”“Unlocking value”
Balance sheet has remained practically stable
R$ million - BRGAAP 2007* 2006 2005 2004
Cash 2,471 2,453 995 297
Short-Term Debt 799 363 216 204
Long-Term Debt 1,465 895 425 399
Total Debt 2,265 1,258 641 603
Shareholder's Equity 1,514 1,449 760 191
Capitalization 2,980 2,344 1,185 590
Aircraft and flight equip. leases 6,011 5,032 4,389 4,557
Total Debt Adjusted 8,275 6,290 5,030 5,160
Total Capitalization Adjusted 8,990 7,376 5,574 5,147
Debt / Capitalization 76% 54% 54% 102%
Adj. Debt / Adj. Capitalization 92% 85% 90% 100%
Net Adj. Debt / Adj. Capitalization 65% 52% 72% 94%
* as of 3Q07
77“Unlocking value”“Unlocking value”
We expect increased revenues from targeting different customer bases…
We are broadening our customer bases from business segment and limited international destinations to…
…a larger international coverage and leisure passengers (including
TAM Viagens)
88“Unlocking value”“Unlocking value”
Facilitating connection to other cities in Europe, Asia, Middle East and Africa
Facilitating connection to other cities in Europe, Asia, Middle East and Africa
Offering comprehensive choice of destinations in USA - direct to Chicago and Washington;
Offering comprehensive choice of destinations in USA - direct to Chicago and Washington;
Optimizing and improving network in South America; Optimizing and improving network in South America;
Adding new destinations, increasing volume in domestic feeding and distributing flights;
Adding new destinations, increasing volume in domestic feeding and distributing flights;
…aided by our new alliance partners
Best fitting product
increasing revenues
Best fitting product
increasing revenues
99“Unlocking value”“Unlocking value”
Developing new potential business units in the company will also provide an added source of value
TAM Linhas AéreasTAM Linhas Aéreas
MRO(São Carlos)
MRO(São Carlos)
Loyalty ProgramLoyalty
Program HandlingHandlingCargoCargo
Already structured as a business unit with focus in maximizing assets
None or little focus on selling services to third-parties Not structured as business units
1010“Unlocking value”“Unlocking value”
IPOJune,2005
BNDESNov,2005
IFCDec,2005 Second
OfferMarch,2006
DebenturesSep,2006
PDPMarch,2007
BondsApril,2007 Total
LastTwoYears
189 46 50105
240
330
300 1,260
Issuances (USD million)
We have strengthened our cash position substantially with new issuances
Raising funds in liquid equity and debt markets
Building long term curves secured and unsecured –bonds and local debentures
1111“Unlocking value”“Unlocking value”
We have installed an efficient cash management structure…
In local currencyCDBFixed income papers
PrePost
OvernightDebenturesVariable income papers
In foreign currencyFixed income fundsCDB
Exclusive investment fundsSpitfire II
FundsFunds
Defined mandate and bylaws
Itaú – Fiduciary agent
“Risk Office” –quality and audit assurance
Defined mandate and bylaws
Itaú – Fiduciary agent
“Risk Office” –quality and audit assurance
1212“Unlocking value”“Unlocking value”
…with clear future capital expenditure needs
Required investments for the future are limitedMaintain policy to contract only operating leasesSolid balance sheet has facilitated financing for PDPs (pre delivery payments) and spare parts acquisition
Future capital expenditure will address the need for:Extra hangars to support the increase in our fleet and support potential MRO businessInitial provisioning of spare parts for new aircraftNew headquarters
Overall TAM should investApproximately USD 60 million for on-going activities~USD 240 million in the next 10 years in specific projects
1313“Unlocking value”“Unlocking value”
We are managing potential risks…
Approximately 30% of cash exposure 12 months in a rolling basisDue to the present scenario we currently are not hedging FXSensitivity: 10% appreciation of real against dollar represents ~ R$ 100 million increase in yearly operating result (in BR GAAP)
Hedging FXHedging FX
Hedging FuelHedging Fuel
4Q07
1Q08
2Q08
3Q08
29%
37%
37%
25%
Fuel Hedging PositionFrom 30% - 80% of the projected fuel consumption in a minimum of 3 and a maximum of 24 monthsSensitivity: US$ 5 increase in WTI price corresponds to ~ R$ 300 million in extra yearly fuel expenses
1414“Unlocking value”“Unlocking value”
21%
79%
33%
67%
34%
66%
34%
66%
3Q06 1Q07 2Q07 3Q070
20
40
60
80
100%
Revenues(Passenger + Cargo)
DomesticInternational
Dollarexchange rate 2.174 2.050 1.926 1.839
Approximately 50% of our
costs (including fuel) are
exposed to foreign
currencies
…also through our own operations
Approximately 50% of our
costs (including fuel) are
exposed to foreign
currencies
Revenues originated in the international operations are expected to reach 45% - 50% in the next 12 months
1515“Unlocking value”“Unlocking value”
31 years of tradition in serving passenger conveyed to the finance market…
Level 2 BOVESPAAccording to the Brazilian Airline Code, Article 181 – airline companies have a maximum limit of 20% on the foreign voting capital100% tag-along
Best disclosure practices US GAAP;BR GAAP;English and Portuguese simultaneous
Compliance with SOX 1 year before deadline
1616“Unlocking value”“Unlocking value”
… pursuing best corporate governance
Elaborate overall strategy 5 members of the Board of DirectorsMonthly meetingsStrategicStrategic
Enforce appropriate controls and monitor financial statements3 independent members from the Board of DirectorsMonthly meetingsAuditAudit
Define strategies for the development of our employees3 members of Board of DirectorsMonthly meetingsCompensationCompensation
Validate strategies to manage business risks 8 executives of the company + “Risk Office”Monthly meetings
Risk Management
Risk Management
Monitor execution of cost reduction program 5 executives of the company + external consultantsMonthly meetingsCostCost
1717“Unlocking value”“Unlocking value”
Average domestic market share above 50%Average domestic load factor at approximately 70%Aircraft utilization per day (block hour) higher than 13 hoursReduction of 7% in total CASK ex-fuel in BR GAAP yoyOpportunity in the international market
Third frequency to ParisInauguration of two new international long haul frequencies
Market demand growth from 10% to 15% (in RPK terms)
Guidance 2007Guidance 2007
TAMTAM
MarketMarket 10.6%*
We continue with our 2007 guidance, disclosed Dec 2006, demonstrating our commitment to investors…
Accum. 07Accum. 07
• Since January• Milan since
March
48.8%*
70.0%
12.8
8.5%
* Jan – Oct Accumulated
1818“Unlocking value”“Unlocking value”
Maintain the leadership in both domestic and international markets
ASK growth of
Domestic 14%
International 40%
Average load factor at approximately 70% overall
Reduction of 7% in total CASK ex-fuel in BR GAAP yoy
Three additional international destinations or frequencies in 2008
Domestic market demand growth from 8% to 12% (in RPK terms)
Guidance 2008Guidance 2008
TAMTAM
MarketMarket
…and have a positive outlook for 2008
1919“Unlocking value”“Unlocking value”
Main KPIs:EBITCASKPassenger and employee satisfaction
Variable incentives based on KPIs, reaching up to 80% of total compensation
Variable incentives based on KPIs, reaching up to 80% of total compensation
Stock option program for top
management
Stock option program for top
management
“Successor”program
“Successor”program
Prepare organization to face challenges and support future growth
Long term incentive for driving correct “trade-offs”Increasing +1 level of thecompany in 2007
We have aligned management with the correct incentives
2020“Unlocking value”“Unlocking value”
TAM: the best fitting product for the customer (and stakeholders) based on evolving efficiencies
Low Operating
Costs
Low Operating
Costs
UndisputableBetter ServiceUndisputableBetter Service
CompetitivePrices
CompetitivePrices
Sustainable Strategyto Maintain Market
Leadershipand Profitability
TAM DAY 2007“Unlocking Value”
Operations Outlook
David Barioni
November 12, 2007
22“Unlocking value”“Unlocking value”
One of the main pillars of our best fitting product is efficient delivery, and becomes a reinforcing cycle
Deliver what the
client really needs
Monitor results
Focu
s on
wha
t the
clie
nt re
ally
nee
ds
Prioritize efforts and investments where it makes a bigger difference
Execute to deliver what is expected at the lowest cost possible
Are we delivering what we had intended to deliver?
Are there additional opportunities for improving the final product and reducing cost?
Efficient Delivery
33“Unlocking value”“Unlocking value”
We intend to continue reducing costs aggressively, without deviating from our product fit
Fleet, network andoperations
Fleet, network andoperations Distribution expensesDistribution expenses OverheadOverhead
Increase of aircraft size(addition of 11% aircraft = 16% seats)
Increased stage length(new longhaul flights andoverhub)
Fleet standardization for domestic fleet
Alliances providing networkoptimization
New CCOA procedures
Decreased use of fuelthrough improved flightprocedures
Improved crewmanagement
Increased automization atairports
Implementation ofagreement with ABAV, transferring commissions ondomestic sales in Brazil
Increase of direct salesthrough the call center andinternet (focus on off peaksales)
New methods ofpayment
Fare bundle strategy
Implementaton of eTAMportal for offline bases (reduction of GDS fees)
Continued outsourcing ofnon-core activities
Continued revision of spans& layers
Implementation of additionalmethods of paymentslowering transaction costs
Implementation of new processes and systems in backoffice, eliminatingmanual work
Enhanced sourcing strategy
44“Unlocking value”“Unlocking value”
Initiative focus
Fleet, network andoperations
FleetFleetFleet, , , networknetworknetwork andandandoperationsoperationsoperations Distribution expensesDistributionDistributionDistribution expensesexpensesexpenses OverheadOverheadOverheadOverhead
IncreaseIncreaseIncrease ofofof aircraftaircraftaircraft sizesizesize(((additionadditionaddition ofofof 11% 11% 11% aircraftaircraftaircraft = = = 16% 16% 16% seatsseatsseats)))
IncreasedIncreasedIncreased stagestagestage lengthlengthlength(new (new (new longhaullonghaullonghaul flightsflightsflights andandandoverhuboverhuboverhub)))
FleetFleetFleet standardizationstandardizationstandardization for for for domesticdomesticdomestic fleetfleetfleet
AlliancesAlliancesAlliances providingprovidingproviding networknetworknetworkoptimizationoptimizationoptimization
New CCOA procedures
DecreasedDecreasedDecreased use use use ofofof fuelfuelfuelthroughthroughthrough improvedimprovedimproved flightflightflightproceduresproceduresprocedures
ImprovedImprovedImproved crewcrewcrewmanagementmanagementmanagement
IncreasedIncreasedIncreased automizationautomizationautomization atatatairportsairportsairports
ImplementationImplementationImplementation ofofofagreementagreementagreement withwithwith ABAV, ABAV, ABAV, transferringtransferringtransferring commissionscommissionscommissions ononondomesticdomesticdomestic salessalessales in Brazilin Brazilin Brazil
IncreaseIncreaseIncrease ofofof direct direct direct salessalessalesthroughthroughthrough thethethe callcallcall centercentercenter andandandinternet (internet (internet (focusfocusfocus ononon offoffoff peakpeakpeaksalessalessales)))
New New New methodsmethodsmethods ofofofpaymentpaymentpayment
FareFareFare bundlebundlebundle strategystrategystrategy
ImplementatonImplementatonImplementaton ofofof eTAMeTAMeTAMportal for portal for portal for offlineofflineoffline bases bases bases (((reductionreductionreduction ofofof GDS GDS GDS feesfeesfees)))
ContinuedContinuedContinued outsourcingoutsourcingoutsourcing ofofofnonnonnon---corecorecore activitiesactivitiesactivities
ContinuedContinuedContinued revisionrevisionrevision ofofof spansspansspans& & & layerslayerslayers
ImplementationImplementationImplementation ofofof additionaladditionaladditionalmethodsmethodsmethods ofofof paymentspaymentspaymentsloweringloweringlowering transactiontransactiontransaction costscostscosts
ImplementationImplementationImplementation ofofof new new new processes processes processes andandand systemssystemssystems in in in backofficebackofficebackoffice, , , eliminatingeliminatingeliminatingmanual manual manual workworkwork
EnhancedEnhancedEnhanced sourcing sourcing sourcing strategystrategystrategy
55“Unlocking value”“Unlocking value”
Since December 06, we have implemented the “CCOA” (Air Operations Control Center)…
CCOACCOA
SchedulingScheduling AirportAirportMaintenanceMaintenance DOVDOVCoordinationCoordination
Goal is to maintain schedule “operational”, minimizing the final impact of unplanned events to customers and company
Chief PilotChief Pilot
66“Unlocking value”“Unlocking value”
…and is monitoring the “day-to-day” implementation of the network with faster responses
Physically “pooling together” areas which have direct contactwith the day-to-day activities has provided a faster responsetime to non-planned issues
Definition of objectives and standards of operations have giventhe CCOA more “autonomy” in decision making, also speedingup responses
Focus on safety and on-time performance, with no cancellationswith efficient use of aircraft
77“Unlocking value”“Unlocking value”
As well as faster responses, there are other adjacent benefits
Concentrates knowledge on real time basis of network status
Enhanced ability to supply airport and passengers with necessaryinformation
Enhanced ability to measure over time repeated errors orbottlenecks in “delivering” network therefore better visibility to “work out” hidden problems
Creates better teamwork
Mutual understanding of issues and focused actions on solvingthem (no discording action plans)
Decreases cost of operations
Anticipation of problems allows for alternative solutions, decreasing high costs in “fixing” the network
88“Unlocking value”“Unlocking value”
Initiative focus
Fleet, network andoperations
FleetFleetFleet, , , networknetworknetwork andandandoperationsoperationsoperations Distribution expensesDistributionDistributionDistribution expensesexpensesexpenses OverheadOverheadOverheadOverhead
ImplementationImplementationImplementation ofofofagreementagreementagreement withwithwith ABAV, ABAV, ABAV, transferringtransferringtransferring commissionscommissionscommissions ononondomesticdomesticdomestic salessalessales in Brazilin Brazilin Brazil
IncreaseIncreaseIncrease ofofof direct direct direct salessalessalesthroughthroughthrough thethethe callcallcall centercentercenter andandandinternet (internet (internet (focusfocusfocus ononon offoffoff peakpeakpeaksalessalessales)))
New New New methodsmethodsmethods ofofofpaymentpaymentpayment
FareFareFare bundlebundlebundle strategystrategystrategy
ImplementatonImplementatonImplementaton ofofof eTAMeTAMeTAMportal for portal for portal for offlineofflineoffline bases bases bases (((reductionreductionreduction ofofof GDS GDS GDS feesfeesfees)))
ContinuedContinuedContinued outsourcingoutsourcingoutsourcing ofofofnonnonnon---corecorecore activitiesactivitiesactivities
ContinuedContinuedContinued revisionrevisionrevision ofofof spansspansspans& & & layerslayerslayers
ImplementationImplementationImplementation ofofof additionaladditionaladditionalmethodsmethodsmethods ofofof paymentspaymentspaymentsloweringloweringlowering transactiontransactiontransaction costscostscosts
ImplementationImplementationImplementation ofofof new new new processes processes processes andandand systemssystemssystems in in in backofficebackofficebackoffice, , , eliminatingeliminatingeliminatingmanual manual manual workworkwork
EnhancedEnhancedEnhanced sourcing sourcing sourcing strategystrategystrategy
IncreaseIncreaseIncrease ofofof aircraftaircraftaircraft sizesizesize(((additionadditionaddition ofofof 11% 11% 11% aircraftaircraftaircraft = = = 16% 16% 16% seatsseatsseats)))
IncreasedIncreasedIncreased stagestagestage lengthlengthlength(new (new (new longhaullonghaullonghaul flightsflightsflights andandandoverhuboverhuboverhub)))
FleetFleetFleet standardizationstandardizationstandardization for for for domesticdomesticdomestic fleetfleetfleet
AlliancesAlliancesAlliances providingprovidingproviding networknetworknetworkoptimizationoptimizationoptimization
New CCOA New CCOA New CCOA proceduresproceduresprocedures
DecreasedDecreasedDecreased use use use ofofof fuelfuelfuelthroughthroughthrough improvedimprovedimproved flightflightflightproceduresproceduresprocedures
Improved crewmanagement
IncreasedIncreasedIncreased automizationautomizationautomization atatatairportsairportsairports
99“Unlocking value”“Unlocking value”
We have increased crew flight hours to 74 hours/pilot
~1,500 pilots and co-pilots at September 2007
Improvement in crewpairing has increasingtotal usage in 800 hours/day
Reformating simulatortraining has gained 4 hours/day
Before Nov 07 After Nov 07
60
74
0
20
40
60
80
100
Flight hours/pilot/monthLegal limit ~76 hours/month
Legal limit ~76 hours/month
23%
1010“Unlocking value”“Unlocking value”
Additional operational measures for improved crew management and procedures
Change in flight proceduresBreaks vs. thrust reversersAltitude of flights
Change in scheduling proceduresTrade of day offAllocation of crew members in home bases
Deferral of training expenses
New software for scheduling
1111“Unlocking value”“Unlocking value”
Initiative focus
Fleet, network andoperations
FleetFleetFleet, , , networknetworknetwork andandandoperationsoperationsoperations Distribution expensesDistributionDistributionDistribution expensesexpensesexpenses OverheadOverheadOverheadOverhead
ImplementationImplementationImplementation ofofofagreementagreementagreement withwithwith ABAV, ABAV, ABAV, transferringtransferringtransferring commissionscommissionscommissions ononondomesticdomesticdomestic salessalessales in Brazilin Brazilin Brazil
IncreaseIncreaseIncrease ofofof direct direct direct salessalessalesthroughthroughthrough thethethe callcallcall centercentercenter andandandinternet (internet (internet (focusfocusfocus ononon offoffoff peakpeakpeaksalessalessales)))
New New New methodsmethodsmethods ofofofpaymentpaymentpayment
FareFareFare bundlebundlebundle strategystrategystrategy
ImplementatonImplementatonImplementaton ofofof eTAMeTAMeTAMportal for portal for portal for offlineofflineoffline bases bases bases (((reductionreductionreduction ofofof GDS GDS GDS feesfeesfees)))
ContinuedContinuedContinued outsourcingoutsourcingoutsourcing ofofofnonnonnon---corecorecore activitiesactivitiesactivities
ContinuedContinuedContinued revisionrevisionrevision ofofof spansspansspans& & & layerslayerslayers
ImplementationImplementationImplementation ofofof additionaladditionaladditionalmethodsmethodsmethods ofofof paymentspaymentspaymentsloweringloweringlowering transactiontransactiontransaction costscostscosts
ImplementationImplementationImplementation ofofof new new new processes processes processes andandand systemssystemssystems in in in backofficebackofficebackoffice, , , eliminatingeliminatingeliminatingmanual manual manual workworkwork
EnhancedEnhancedEnhanced sourcing sourcing sourcing strategystrategystrategy
IncreaseIncreaseIncrease ofofof aircraftaircraftaircraft sizesizesize(((additionadditionaddition ofofof 11% 11% 11% aircraftaircraftaircraft = = = 16% 16% 16% seatsseatsseats)))
IncreasedIncreasedIncreased stagestagestage lengthlengthlength(new (new (new longhaullonghaullonghaul flightsflightsflights andandandoverhuboverhuboverhub)))
FleetFleetFleet standardizationstandardizationstandardization for for for domesticdomesticdomestic fleetfleetfleet
AlliancesAlliancesAlliances providingprovidingproviding networknetworknetworkoptimizationoptimizationoptimization
New CCOA New CCOA New CCOA proceduresproceduresprocedures
DecreasedDecreasedDecreased use use use ofofof fuelfuelfuelthroughthroughthrough improvedimprovedimproved flightflightflightproceduresproceduresprocedures
ImprovedImprovedImproved crewcrewcrewmanagementmanagementmanagement
Increased automization atairports
1212“Unlocking value”“Unlocking value”
We have increased self check-in usage in 2007 in over 300%…
95%
5%
73%
6%
21%
Apr 060.0
0.2
0.4
0.6
0.8
1.0
% Total Check-In(10 major airports)
Counter
Totem self check inWeb check in
Counter check in
Oct 07
10 major airports in Brazil
New focus for attendants:KPIs based on no. oftotem check-ins
Inclusion of daily follow-up in morning meetings
Development ofconfirmation enginespeeding up boardingpass printing
ID no., TAM Fidelidade no., e-tkt no. etc
1313“Unlocking value”“Unlocking value”
…reducing queue waiting time
In 18 months, demand has grown ~10%, while self check-inover 300%
Reduction of ~ 20% queue waiting time
In 2007, with the new localization of totems in front of thecounters, we implemented luggage counters
Split between only check-in, only luggage, and check-in/luggage
Luggage counter takes 1/4 less time than normal check-in
1414“Unlocking value”“Unlocking value”
We plan to increase usage through a series of initiatives
Expansion and renewal of totems
Repositioning airport totems in certain airports
Technological update to totem/web check-in servicesServe non-TAM e-tkts (interline partners)Allow modifications in bookingAllow use for all destinations
Optimized lay out to ensure luggage customers quickness for dispatch
Increase publicity to loyalty card customers
1515“Unlocking value”“Unlocking value”
Initiative focus
Fleet, network andoperations
FleetFleetFleet, , , networknetworknetwork andandandoperationsoperationsoperations Distribution expensesDistributionDistributionDistribution expensesexpensesexpenses OverheadOverheadOverheadOverhead
ContinuedContinuedContinued outsourcingoutsourcingoutsourcing ofofofnonnonnon---corecorecore activitiesactivitiesactivities
ContinuedContinuedContinued revisionrevisionrevision ofofof spansspansspans& & & layerslayerslayers
ImplementationImplementationImplementation ofofof additionaladditionaladditionalmethodsmethodsmethods ofofof paymentspaymentspaymentsloweringloweringlowering transactiontransactiontransaction costscostscosts
ImplementationImplementationImplementation ofofof new new new processes processes processes andandand systemssystemssystems in in in backofficebackofficebackoffice, , , eliminatingeliminatingeliminatingmanual manual manual workworkwork
EnhancedEnhancedEnhanced sourcing sourcing sourcing strategystrategystrategy
IncreaseIncreaseIncrease ofofof aircraftaircraftaircraft sizesizesize(((additionadditionaddition ofofof 11% 11% 11% aircraftaircraftaircraft = = = 16% 16% 16% seatsseatsseats)))
IncreasedIncreasedIncreased stagestagestage lengthlengthlength(new (new (new longhaullonghaullonghaul flightsflightsflights andandandoverhuboverhuboverhub)))
FleetFleetFleet standardizationstandardizationstandardization for for for domesticdomesticdomestic fleetfleetfleet
AlliancesAlliancesAlliances providingprovidingproviding networknetworknetworkoptimizationoptimizationoptimization
New CCOA New CCOA New CCOA proceduresproceduresprocedures
DecreasedDecreasedDecreased use use use ofofof fuelfuelfuelthroughthroughthrough improvedimprovedimproved flightflightflightproceduresproceduresprocedures
ImprovedImprovedImproved crewcrewcrewmanagementmanagementmanagement
IncreasedIncreasedIncreased automizationautomizationautomization atatatairportsairportsairports
Implementation ofagreement with ABAV, transferring commissions ondomestic sales in Brazil
IncreaseIncreaseIncrease ofofof direct direct direct salessalessalesthroughthroughthrough thethethe callcallcall centercentercenter andandandinternet (internet (internet (focusfocusfocus ononon offoffoff peakpeakpeaksalessalessales)))
New New New methodsmethodsmethods ofofofpaymentpaymentpayment
FareFareFare bundlebundlebundle strategystrategystrategy
ImplementatonImplementatonImplementaton ofofof eTAMeTAMeTAMportal for portal for portal for offlineofflineoffline bases bases bases (((reductionreductionreduction ofofof GDS GDS GDS feesfeesfees)))
1616“Unlocking value”“Unlocking value”
We signed an agreement with ABAV in October changing the structure of commissionsChanges with agreement, valid as of January:
Travel agent compensation
Applicable
Expected benefits for TAM: no more commissions paid in the domestic market(reduction in commercial costs), fiscal benefits, increase in direct sales through website
Included in ticket valuePaid directly by TAM6-7% of ticket value
All channels
Specified in the ticket valuePaid directly by the passenger10% of ticket value or R$ 30(whichever is greater)
Agencies linked to ABAV, TAM’s point of sales (stores and TAM Viagens, outsourced agencies and call center) – excluding electronic sales
Before After
1717“Unlocking value”“Unlocking value”
Initiative focus
Fleet, network andoperations
FleetFleetFleet, , , networknetworknetwork andandandoperationsoperationsoperations Distribution expensesDistributionDistributionDistribution expensesexpensesexpenses OverheadOverheadOverheadOverhead
IncreaseIncreaseIncrease ofofof aircraftaircraftaircraft sizesizesize(((additionadditionaddition ofofof 11% 11% 11% aircraftaircraftaircraft = = = 16% 16% 16% seatsseatsseats)))
IncreasedIncreasedIncreased stagestagestage lengthlengthlength(new (new (new longhaullonghaullonghaul flightsflightsflights andandandoverhuboverhuboverhub)))
FleetFleetFleet standardizationstandardizationstandardization for for for domesticdomesticdomestic fleetfleetfleet
AlliancesAlliancesAlliances providingprovidingproviding networknetworknetworkoptimizationoptimizationoptimization
New CCOA New CCOA New CCOA proceduresproceduresprocedures
DecreasedDecreasedDecreased use use use ofofof fuelfuelfuelthroughthroughthrough improvedimprovedimproved flightflightflightproceduresproceduresprocedures
ImprovedImprovedImproved crewcrewcrewmanagementmanagementmanagement
IncreasedIncreasedIncreased automizationautomizationautomization atatatairportsairportsairports
ImplementationImplementationImplementation ofofofagreementagreementagreement withwithwith ABAV, ABAV, ABAV, transferringtransferringtransferring commissionscommissionscommissions ononondomesticdomesticdomestic salessalessales ininin Brazil
IncreaseIncreaseIncrease ofofof direct direct direct salessalessalesthroughthroughthrough thethethe callcallcall centercentercenter andandandinternet (internet (internet (focusfocusfocus ononon offoffoff peakpeakpeaksalessalessales)))
New New New methodsmethodsmethods ofofofpaymentpaymentpayment
FareFareFare bundlebundlebundle strategystrategystrategy
ImplementatonImplementatonImplementaton ofofof eTAMeTAMeTAMportal for portal for portal for offlineofflineoffline bases bases bases (((reductionreductionreduction ofofof GDS GDS GDS feesfeesfees)))
ContinuedContinuedContinued outsourcingoutsourcingoutsourcing ofofofnonnonnon---corecorecore activitiesactivitiesactivities
ContinuedContinuedContinued revisionrevisionrevision ofofof spansspansspans& & & layerslayerslayers
ImplementationImplementationImplementation ofofof additionaladditionaladditionalmethodsmethodsmethods ofofof paymentspaymentspaymentsloweringloweringlowering transactiontransactiontransaction costscostscosts
ImplementationImplementationImplementation ofofof new new new processes processes processes andandand systemssystemssystems in in in backofficebackofficebackoffice, , , eliminatingeliminatingeliminatingmanual manual manual workworkwork
Enhanced sourcing strategy
1818“Unlocking value”“Unlocking value”
This year, we have initiated a revision of all our contracts and purchasing needs…
Initial focus on all non-aircraft related contracts
Implementation of unified sourcing policy
Centralization of purchasing activity/strategy, regardless of typeof contract
Creation of special sourcing know-how for ample negotiations
Focus on reducing cost while maintaining or enhancing quality
Implementation of continuous monitoring process in order to control “inflation” in following years
1919“Unlocking value”“Unlocking value”
…with reduction of ongoing costs of up to 30% in each category of spend (1/2)
Example 1: Health Insurance (-5%)Example 1: Health Insurance (-5%)
Study on main value levers, including different plan structures
Increase in volume due to internalization of stations
Increased tenure of contract
RFP sent to various players, including current provider at thetime
PreparationPreparation ResultResultRemained with current provider
+1 doctor for first aid office
Upgrade of entry level, offeringhigher reimbursement rates andaccess to better labs and hopitals
Regional coverage
Inclusion of hiring medical evaluation
Return on claim %
2020“Unlocking value”“Unlocking value”
…with reduction of ongoing costs of up to 30% in each category of spend (1/2)
Example 2: Tires (-30%)Example 2: Tires (-30%)
Centralization of data for preparation of negotiation
Purchase agreement for long term(vs. spot purchasing)
Definition and standardization ofquality levels and exchange/ reusage levels
Aggregated services for volume guarantee
PreparationPreparation ResultResultCentralized purchasing (vsdecentralized at stations)
Guarantees based on useful life oftires
Delivery directly at given stations(though centralized purchasing)
Aggregated services in analysingcosts, life, wear, etc
2121“Unlocking value”“Unlocking value”
With all our initiatives, we expect CASK ex-fuel in 2008 to decrease 7%, while delivering a better product
Maintain the leadership in both domestic and international markeMaintain the leadership in both domestic and international markeMaintain the leadership in both domestic and international marketststs
ASK growth of ASK growth of ASK growth of
Domestic 14%Domestic 14%Domestic 14%
International 40%International 40%International 40%
Average load factor at approximately 70% overall Average load factor at approximately 70% overall Average load factor at approximately 70% overall
Reduction of 7% in total CASK ex-fuel in BR GAAP yoy
Three additional international destinations or frequencies in 20Three additional international destinations or frequencies in 20Three additional international destinations or frequencies in 20080808
Domestic market demand growth from 8% to 12% (in RPK terms)Domestic market demand growth from 8% to 12% (in RPK terms)Domestic market demand growth from 8% to 12% (in RPK terms)
Guidance 2008Guidance 2008
TAMTAM
MarketMarket
2222“Unlocking value”“Unlocking value”
TAM: the best fitting product for the customer(stakeholders) based on efficienct delivery
Low Operating
Costs
Low Operating
Costs
UndisputableBetter ServiceUndisputableBetter Service
CompetitivePrices
CompetitivePrices
Sustainable Strategyto Maintain Market
Leadershipand Profitability
TAM DAY 2007“Unlocking Value”
MRO (Maintenance repair and overhaul)
Ruy Amparo
November 12, 2007
22“Unlocking value”“Unlocking value”
TAM has its own maintenance center since 2001 and has invested R$ 60 million up to December 2006
2001/2002 – Acquisition, construction, environment licenses and DAC (ANAC) certifications
2003/2004 – Nationalization of services
2005 – Increase in services selling
2006 – EASA qualification for A319/A320 and development of qualification for third part
2007 – Increase in qualification for components and planning for introducing Boeing B777-300
2010 – Construction of a new hangar for B777-300 and A350
33“Unlocking value”“Unlocking value”
We are organized to provide a full range of services…
MaintenanceTAM
EngineeringCTMMCC
Line Maintenance
HEAVYMAINTENANCE In-house Shops
Supply & LogisticsExternalSuppliers
External Shops
MRO SÃO CARLOS
CENTER
ConsumablesRotable Repair
REPAROROTABLES
Check C / D
ComponentsConsumables
Engine and Component RepairComponentsConsumables
Check A
Inventory Mgmt
SupplySão Carlos
ComponentsConsumables
44“Unlocking value”“Unlocking value”
…and well positioned to capture new opportunities
Employees are trained to provide several servicesAribus aircraft (first check D in A330 in Americas) and F100 Line maintenance, checks C and DComponents: hard-time, on-condition e condition monitoringCertifying for Boeing
We have the necessary certifications to support credibility EASAIOSAISO14001 in implementation
Our facilities accommodate increase in servicesHangars for at least 3 narrow body aircraft simultaneouslyPainting shopLarge area in the surroundings – allowing 24h testsGalvanoplastic installations
55“Unlocking value”“Unlocking value”
Future market for MRO is promising
Fleet size will grow in the coming years but MRO facilities may not increase proportionally
Main manufactures with record orders in the last two yearsMain markets continue with strong demand for aircraft
More demand for outsourced services
Airlines seeking lower unit costsGlobal consolidation taking place
2006 20160
10,000
20,000
30,000
Air Transport Fleet Forecast
CAGR 4.3%
CAGR 4.3%
Source: AeroStrategy
66“Unlocking value”“Unlocking value”
Our focus is to leverage the MRO potential
Sales force and marketing structure dedicated
Comprehensive solution – technological condominium( Goodrich )
Profit from the local labor cost advantage
Aggressiveness in selling heavy maintenance to charter operators
Establish long term contracts for line maintenance withinternational carriers
TAM DAY 2007“Unlocking Value”
Cargo
Klaus Kuhnast
November 12, 2007
22“Unlocking value”“Unlocking value”
Our cargo operation is already structured as a business unit
Founded in 1996
Serves 45 airports and over 3.900 cities in Brazil and abroad
No dedicated aircraft – utilizes belly space from the operating fleet from TAM
More than 350 vehicles for ground distribution
33“Unlocking value”“Unlocking value”
We have different products for different customer segments
Door to door
Maximum weight per package: usually 100kg
Pick up and deliveries 365 day per year
The order is boarded in the next flight
Delivery in 2 hours after the cargo is authorized by the responsible entity
TAM Next FlightTAM Next Flight TAM Next DayTAM Next Day ConventionalConventional TAM CargoTAM Cargo
Door to door
Maximum weight per package: usually 100kg
Pick up in business days
Delivery in the next business day
Maximum weight per package: usually 100kg
Pick up and delivery in business days
Expected to delivery in until 72 business hours
Conventional transportation of international cargo, mainly developed for importations and exportations
44“Unlocking value”“Unlocking value”
61
176
83
156
123
184
130
277
165
322
389
347
2002 2003 2004 2005 2006 2007*
237 239307
407
487
736
0
200
400
600
800
Cargo Revenues (R$M)
DomesticIntl
Dom ASKgrowth
Intl ASKgrowth
-
-
-18%
-19%
9%
46%
33%
34%
24%
35%
18%
65%
CAGR
13%
22%
* Jan-Sep data annualized
12%
29%
Cargo revenues will grow stronger with the international expansion
55“Unlocking value”“Unlocking value”
Substitution of the F100 by the A320 family will increase domestic capacity for cargo
Increase in the wide body fleet is a huge opportunity for cargo
Substitution of the F100 by the A320 family will increase domestic capacity for cargo
Increase in the wide body fleet is a huge opportunity for cargo
Our wide body fleet is increasing aggressively...
3
10
80
13
3
14
87
6
4
18
101
4
20
104
4
22
110
4
24
113
8
24
115
3Q07 2007 2008 2009 2010 2011 2012
106 110
123128
136141
147
0
50
100
150
Total Fleet
66“Unlocking value”“Unlocking value”
...offering more space for cargo operations
Airbus A330
Airbus A340
Boeing 777-300ER
MD-11
Number of pallets
Number of pallets
6 + bulk
8
10 + bulk
7
VolumeVolume
2,228 cubic feet
65 cubic meters
3,544 cubic feet
100 cubic meters
5,454 cubic feet
122 cubic meters
2,118 cubic feet
60 cubic meters
Capacity in metric tonnesCapacity in
metric tonnes
10
16
24
12 - 19
77“Unlocking value”“Unlocking value”
Potential for optimization in the domestic market
Com
mer
cial
Screening of new commercial opportunities
Loyalty program for TAM Express
CRM
Marke
ting
New media plan for TAM Express
Targeting of potential clients
Call Center
OperationalCargo
Potential
Infra structure and IT
Building / reform of cargo and connecting terminals
New IT systems, including commercial decision tools(volume x discount x load factor)
Enhanced efficiency of operators
New organizational structure
KPIs in all bases
Training
New quality control area
Libano Barroso
November 12, 2007
TAM DAY 2007“Unlocking Value”Loyalty Program
22“Unlocking value”“Unlocking value”
TAM Fidelidade was the first airline frequent flierprogram in Brazil
1961 1993
Foundation of TAM
TAM launched its Loyalty Program
The first airline loyalty program in Brazil
19941994
Smiles Loyalty Program was launched by Varig
2000
Achieved 1MM airline tickets redeemed
2007
Fare Bundles linkedFare price differentiation and points accrual differentiation
33“Unlocking value”“Unlocking value”
In 1999, TAM Fidelidade launched the differentLoyalty Cards – Red, Blue and White
From 12.000 accumulated pointsonly on flights (TAM + other FFP) during 12 consecutive months
25% bonus on regular points for economicclass
Allows 10 kg excessluggage on TAM flights
From 48.000 accumulated points onlyon flights (TAM + FFP) during 12 consecutivemonths
50% bonus on regular points of the economicclass (points accrued as 1° class passengers)
Preferential check-in
Access to domestic vip lounges
Allows 20 kg excessluggage on TAM flights
Basic Category
Entry card. Pointsaccumulated byflying andexchangable for freetickets andupgrades
* Including Flight swithalliances
44“Unlocking value”“Unlocking value”
Points accrued through commercial partners as well as co-branded cards with Itaú and Unibanco
Itaú since 2004, Unibanco since 2007
Includes Mastercard and Visa
Conversion rate USD 1,00 = 1,33 Points
Itaú 220K cardholders, Unibanco 20K cardholders
Available for Domestic, International andPlatinum
First year includes a 5,000 points bonus award
Rebate on card admin fee
Profit sharing and/or commission on new cardholders
55“Unlocking value”“Unlocking value”
Redemption of points are solely air
Redemption on TAM flights (JJ e PZ) and FFP Alliances Flights
Validity of ticket issued with points:
South America: tickets issued within South America are valid for 3 monthsfrom the issuance date
Longhaul: tickets issued outside Latin America are valid for 6 months fromthe issuance date.
Allows name, distance, date, flight alterations after issued ticket as long as it is still valid and the member pays 10% fee with points
Reservations and issuing for South American flights must be atleast 7 days in advance and immediately issued
66“Unlocking value”“Unlocking value”
In 4 years, TAM has increased tenfold therevenues obtained with the sale of points
2003 2004 2005 2006 2007 *
30,99958,251
85,051
207,255
301,101
0
100,000
200,000
300,000
400,000
Revenue R$M
CAGR
77%
*2007 anualized*2007 anualized
77“Unlocking value”“Unlocking value”
Brazil has few recognized loyalty programs
TAM Fidelidade is in a unique position to be the “firstmover”, consolidating a broader loyalty program
Most “loyalty programs” are not loyalty programs but “privatelabel” cards, linked to retail stores
e.g. C&A, Renner, Americanas, etc
Banks offer reward programs which have as main attractivenessairline partners
Independent programs have not been able to sustain rewardpartners
e.g. Dotz
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
Brazilian domestic market growth outlookSão Paulo, November 12th, 2007
2071105 Crescimento mercado doméstico_v9
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SAO
Executive summary
• We do not have an “algorithm” to predict market growth in airline passengers; however, growth is known to be dependent of factors such as:
-GDP growth-Supply growth-Yields (average yields and pricing policies)-Industry players’ efficiency-Infrastructure bottlenecks
• In particular, GDP growth and industry penetration are very good predictors
• Considering a 3,5% annual GDP growth, Brazilian domestic market should more than triple in size in the next 20 years
-These growth rates could be even higher if there capacity constraints in the São Paulo terminal are resolved
3071105 Crescimento mercado doméstico_v9
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SAO
0
200
400
600
5 10 15 20
CASM ex-fuel (2006 US cents)
Domestic market (billion RPM)
2006
2001
2000
1996
1994
1987
1985
1984
19821979
1978
1977
197419731971
2005
2004
2003
2002
1995
1993
# of Objs. = 36R² = 0.87
Market growth shows a good correlation with yields and players’ efficiency...
Sources: Bureau of Economic Analysis; Air Transport Association
0
200
400
600
10 20 30 40 50 60
Domestic yields (2006 US cents)
Domestic market size (billion RPM)
2005
2004
20001999
1998
1995
1994
1991
1986
1979
1978
19771975
1968
1966 1965
19621957 1949 1945
2006
20032002
1996
19931992
1985
1984
1969
# of Objs. = 6R² = 0.89
2
USA
4071105 Crescimento mercado doméstico_v9
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SAO
... but there is a stronger correlation between market growth and GDP growth…
0
200
400
600
0 5 10 15
GDP (2006 US$ trillion)
Domestic market size (billion RPM)
20062004
2003
2002
2000
1999
1998
1996
1995
1993
1987
1985
1984
1977
1966
2005
2001
1997
1994
19921991
19901989
19881986
1983
198219811980
1979
1978
1976
1975
1974
1973
19721971
19701969
19681967
# of Objs. = 78R² = 0,98
USA
Sources: Bureau of Economic Analysis; Air Transport Association
5071105 Crescimento mercado doméstico_v9
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SAO
5
10
15
20
25
30
35
40
1.0 1.5 2.0 2.5
GDP (2006 R$ trillion)
Domestic market size (billion RPK)
2005
2004
200320022001
2000
1999
1998
19971996
19951994
19931992
1989
1988
1986
19851983
1982
1981
2006
1987
# of Objs. = 26R² = 0,88
Brazil
Sources: BACEN; ANAC
... which proves to be true also in the Brazilian market
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SAO
0.0
5.0
10.0
15.0
Annual market growth /Real GDP growth
30's
12.6
40's
4.4
50's
4.3
60's
3.1
70's
2.3
80's
1.7
90's
1.2
2000's
1.0
2.1% 5.2% 3.6% 4.6% 3.6% 3.4% 3.2% 2.4%Annual GDPgrowth
26.1% 23.0% 15.5% 14.4% 8.0% 5.7% 3.9% 2.4%Annual RPKgrowth
USA
Sources: Bureau of Economic Analysis; Air Transport Association
As the market matures, the market growth vs. GDP growth multiple declines
9/11 attacks
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SAO
0.0
1.0
2.0
3.0
4.0
Annual market growth /Real GDP growth
87-96
1.1
97-06
4.0
1.8% 2.4%Annual GDPgrowth
2.0% 9.7%Annual RPKgrowth
Brazil
Sources: BACEN; ANAC
In Brazil, the market/GDP growth multiple increased substantially in the past 10 years…
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SAO
-4.0
-2.0
0.0
2.0
4.0
6.0
Annual market growth /Real GDP growth
83-85
0.3
86-88
-2.2
89-91
0.8
92-94
1.3
95-97
1.8
98-00
1.9
01-03
-1.3
04-06
5.7
6.6% 1.7% -1.7% 5.4% 2.8% 2.3% 1.9% 3.3%Annual GDPgrowth
1.8% -3.7% -1.4% 6.9% 4.8% 4.4% -2.5% 18.8%Annual RPKgrowth
Brazil
Sources: BACEN; ANAC
In Brazil, the market/GDP growth multiple increased substantially from 2004
External debt crisis
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SAO
0.0
2.0
4.0
6.0
Annual market growth /Real GDP growth
04-06
5.7
3.3%Annual GDPgrowth
18.8%Annual RPKgrowth
Sources: BACEN; ANAC
A number of factors explain the the market/GDP growth multiple between 2004-2006
Main reasons
• Removal of “Varig’sbottleneck”
• Lower cost airlines growth
• New price/yield management practices
• Favorable economic environment
-Currency / growth / inflation
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SAO
Economic and population indicators in Brazil are similar to US’s in the 50’s
Sources: US: US Census Bureau, ATA, IES; Brazil: IBGE, MEC, MME, ANFAVEA, ANAC
GDP per capita(2006 US$ k) 7,2 12,8 15,1 18,8 24,0 29,2 35,5 5,7
Enplaned domestic passengers per capita 0,01 0,05 0,22 0,50 0,94 1,45 1,85 0,23
Life expectancy at birth (years) 61,5 65,7
NA NA
Penetration of radios(% of homes) 39,3 85,2 93,5 94,1 99,0 99,0 99,0 87,9
Penetration of phones(% of homes) 34,6 47,9 70,5 83,8 94,3 92,5 93,9 74,5
Registered auto vehicles per capita 0,21 0,25 0,37 0,46 0,63 0,74 0,77 0,24
Population working at agriculture (%) NA 8,7 5,8 3,6 2,3 1,9 1,7 9,2
1,81,2
69,2 70,2 72,3 74,6 76,0 72,4
Penetration of TVs(% of homes) 55,1 91,8 96,7 98,1 98,3 93,0
BA degrees conferred per 1000 habitants 2,1 2,8 4,3 4,2 4,4 3,8
USA in the decade of... Brazil in the 2000’s30’s 40’s 50’s 60’s 70’s 80’s 90’s
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SAO
0.0
5.0
10.0
15.0
Annual market growth /Real GDP growth
30's
12.6
40's
4.4
50's
4.3
60's
3.1
70's
2.3
80's
1.7
90's
1.2
2000's
1.0
USA
Sources: Bureau of Economic Analysis; Air Transport Association; Bain analysis
Conservatively Brazil, in the next 20 years, could grow as the US market grew in the 60’s-70’s
A multiple of 3x can be expected for next 10 years on Brazil, and a multiple of 2x on the following decade
Considering a GDP growth of 3,5% per year over the next 20 years, the Brazilian market would grow at ~9% per year,
(~500% cumulative)
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SAO
São Paulo airports are already close to their maximum capacity at peak hours
Source: ANAC
0
10
20
30
40
CGH - Average occupied slots per hour
Limit (33)
0 1 2 3 4 5 6
33
7
33
8
33
9
33
10
33
11 12
33
13
33
14
33
15
33
16 17
33
18
33
19
33
20
33
21
33
22
33
23
5052
32 32
0
10
20
30
40
GRU - Average occupied slots per hour
Limit (52)
0
7
1
7
2
7
3
11
4
10
5
19
6
20
7
35
8
31
9
34
10
26
11
18
12
21
13
12
14
8
15
17
16
24
17
32
18
25
19
29
20
42
21
42
22
27
23
23
5052
Analyzed day period
On some critical
hours, SP terminal
today already
presents a bottleneck, which will become
even more severe from
2013
MON – FRI
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SAO
Market/GDP growth multiple will be lower in SP
Source: INFRAERO; ANAC; Bain analysis
0.0
1.0
2.0
3.0
Annual market/GDP growth multiple
2008-2017
Rest ofBrazil
SP
3.0
1.5
2018-2027
2.0
1.0
In 2006, CGH and GRU accounted for an estimated ~50% of Brazilian domestic RPKs
Market/GDP growth multiple in SP estimated
as ~50% of “natural”Brazilian multiple due to
capacity bottlenecks
HYPOTHESIS
USED IN SIMULATION
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SAO
Notwithstanding São Paulo’s bottlenecks, the market will more than triple in size in 20 years
100
200
300
400
500
600
Brazilian market evolution (2007 = 100)
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
8.8%
6.9%
'07-'27
CAGR
Withoutbottlenecksin SP
Basescenario(predictedgrowth)
-2p.p.
Source: ANAC; INFRAERO; Bain analysis
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SAO
Growth depends on airport investments beyond São Paulo
Sources: ANAC; INFRAERO; Press Clippings; Bain analysis
Domestic RPKs (B) 39,9 43,4 164,3 234,8
Domestic Enplanements (M) 43,0 46,7 212,0 253,2
2006 2007E Base scenario
Without capacity
bottleneck
2027E
Current annual capacity of Brazilian market is at 118M PAX/year,and will be expanded to 158M PAX/year by 2010; investments
should be in order to support growth
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SAO
Projected market growth would lead enplanementsin Brazil in 2027 to be similar to US’s in the 70’s
Note: IBGE predicts a Brazilian population of ~232M in 2027Source: ATA; US Census Bureau; ANAC; IBGE; Bain estimates
0.0
0.5
1.0
1.5
2.0
2.5
Enplaned passengers per capita
1930's
0.01940's
0.1
1950's
0.2
1960's
0.5
1970's
0.9
1980's
1.4
1990's
1.9
2000's
2.2
2006
0.2
2027E(Base
scenario)
0.9
USA Brazil