Sandra MorrisAmber RodriguezTALULA FALL 2016

About Talula By Aritzia• Aritzia was founded in 1984 in Vancouver, Canada. It is owned by CEO

Brian Hill.

• Aritzia consists of 13 brands; Talula being one of their lower price point lines.

• Talula focuses on the millennial female who is into art, music, outdoors, and comfort .

• They have 55 stores throughout the United States and Canada.

• Their competition is Madewell, American Apparel and J.Crew.

Target Market

Fabric Direction

Faux Suede

Cotton

Knits

Viscose

Rayon-Spandex

Floral Print

Comfort, Minimal, Wrinkle Free, and Crease Resistant

Current In-store Merchandise

Cozy Cabin Color Palette

Soul

Morning DewMarshmallow

Ice ColdPale TulipBlush

Midnight TeakwoodMisty

RoyalCinnamon

Print Direction

Winter Colorway B

Fall Colorway A

Store Layout

Morton Jacket #101Fabrication: Woven Twill

Fabric Content: 92% Polyester, 8%

SpandexTarget LDP $25.00 Target Retail $149.00

Colors: Soul, CinnamonSizes XXS - L

Cinnamon Soul

Loveland Sweater #102 Description: Loveland SweaterFabrication: Sweater Knit

Fabric Content:

25% Nylon, 23% Acrylic, 20% Wool,

12% ViscoseTarget LDP $25.00 Target Retail $99.00

Colors: Morning Dew,

Pale TulipSizes XXS - XL

Morning Dew Pale Tulip

Lambeth Dress #103*

Fabrication: Knit Interlock

Fabric Content:95% Cotton 5%

Spandex

Target LDP $20.00

Target Retail $79.00

Colors:Misty, Midnight, Morning Dew

Misty

Midnight

Morning Dew

Verone Dress #104Fabrication: Knit Interlock

Fabric Content:66% Rayon, 29% Nylon, 5%

Spandex

Target LDP $25.00

Target Retail $69.00

Colors: Royal, Ice Cold

Sizes XXS - L

Royal

Ice Cold

Montana Blouse #105

Colorway A Colorway B

Loz Feliz Pants #106*

Fabrication: Knit Interlock

Fabric Content: 100% ViscoseTarget LDP $19.00 Target Retail $69.00

Colors:Ice Cold, Soul,

TeakwoodSizes XXS - XL

Ice Cold

Teakwood

Soul

Lenox Sweater #107 Fabrication: Sweater Knit

Fabric Content:

50% Viscose, 38% Polyamide, 7% Angora,

5% Cashmere

Target LDP $20.00

Target Retail $99.00

Colors: Teakwood, Misty, Blush

Sizes XXS - XL

Misty Teakwood Blush

Vanderbilt Skirt #108 Fabrication: Jersey Knit

Fabric Content: 100% CottonTarget LDP $20.00 Target Retail $49.00

Colors: Midnight,

Marshmellow, SoulSizes XXS- XL

Midnight Soul Marshmallow

Ivor Blouse #109

Fabrication: Knit Interlock

Fabric Content: 100% PolyesterTarget LDP $14.00 Target Retail $79.00

Colors: Colorway A, Colorway BSizes XXS - XL

Colorway A Colorway B

Kent Blazer #110

Fabrication: Woven Twill

Fabric Content: 100% RayonTarget LDP $28.00 Target Retail $119.00

Colors:Soul, Midnight, Marshmellow

Sizes XXS-XL

Soul Midnight Marshmallow

Claremont Pant #112Description: Claremont PantFabrication: Knit Stocking

Fabric Content:66% Rayon, 29%

Nylon, 5% spandexTarget LDP $20.00 Target Retail $69.00

Colors: Soul, TeakwoodSizes 00 - 12

Teakwood

Soul

Ticket & Label GuidePrice Tag

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Fall 2016 Talula Collection