taller de convergencia medial 1 (2012)
DESCRIPTION
Primera clase de la parte conferencias. Se complementa con los videos Epic 2015 hecho en el Poynter y el de la huelga de diarios de Nueva York del año 45. Ambos en YouTubeTRANSCRIPT
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El futuro de
los medios
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Revista Universitaria Julio 2006
Revista Mensaje Febrero 2009
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chile
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Controles a Internet
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This is the Toughest of
Times,
This is the Greatest of
Times.
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Cuándo todo lo demás
era gasto
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Outdoor
• Cine
• Radio
TV
Consumo de Medios promedio de horas por semana (Microsoft)
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1945, huelga de 17 días de los
distribuidores de diarios de NY
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Los medios se fragmentaron
• 13.500 estaciones de radio (frente a 6 mil en 1960)
• 17 mil revistas (frente a 8.400 en 1960)
• 82 canales de TV por casa (frente a 5 en 1960)
Y todo el web, con sitios y blogs
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Los medios se fragmentaron
• 13.500 estaciones de radio (frente a 6 mil en 1960)
• 17 mil revistas (frente a 8.400 en 1960)
• 82 canales de TV por casa (frente a 5 en 1960)
Y todo el web, con sitios y blogs
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“Lamentablente
en esta
industria los
consumidores
ya no valoran
los avisos”
Joseph Jaffe
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EL
TSUNAMI DIGITAL
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November 13, 2009
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet
wirelessly
<10% use “cloud”
= slow, stationary
connections built around my
computer
Internet es el agente del cambio
entonces y ahora 2009
79% of adults use internet
63% with broadband at home
85% own a cell phone
56% connect to internet
wirelessly
>two-thirds use “cloud”
= fast, mobile connections
built around outside servers
and storage
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La Calidad es rentable, Phil Meyer
Calidad de Contenidos
Credibilidad
Influencia Social
$ Rentabilidad
Circulación
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