taller alacop internet
DESCRIPTION
Taller para el Congreso: Campañas Exitosas, realizado en Quito, Ecuador, 2012, con el apoyo de Ciespal y AlacopTRANSCRIPT
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INTERNETENLASCAMPAÑAS
Congreso Internacional: Campañas Políticas Exitosas
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SEGMENTACIÓN
El Internet NO es un medio de masas, sino un “ambiente” en lo cual las personas interactúan en
diferentes nichos.
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“Las nuevas tecnologías están descetralizando el Poder de la Información”
(Pierre Lèvy)
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ESTRATÉGIASDEMKTDIGITALX
ESTRATÉGIASDIGITALESDEMKT
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LAPROPAGANDAPOLÍTICAJean Marie-Domenach
• Ley de Simplificación
• Lei de Extensión y da Desfiguración
• Lei de Orquestación
• Lei da Transfusión
• Lei de Unanimidad y de Contagio
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CONSUMIDORCIUDADANOCIUDADANOCONSUMIDOR
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2008
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2009
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2010
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2011
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POLÍTICA2.0
• Internet no es una moda. Ha traído profundos cambios sociales;
• Cambios en el eje de la comunicación: “escuchar”, “dialogar”, “compartir”;
• No habla solamente con los jóvenes. Cubre distintas segmentaciones;
• Lenguage informal (cuidados)
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POLÍTICA2.0
• Relevancia> define los temas de los medios tradicionales;
• Comunicación, información, coordinación, organización y movilización;
• Si usted aún no habla en la red, otros hablarán por usted.
• El trabajo es para ayer!
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OBAMAELECCIONES 2008
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OBAMAREFORMA SAÚDE
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OBAMAECONOMIAEMPLEO
VISITABRASIL
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PRESENCIADIGITAL
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PRESENCIADIGITAL
Relación con el público+
Relevancia para los buscadores+
Métricas
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PRESENCIADIGITAL
• Site
• Blogs
• Canales de video y foto: Youtube, Flickr, Vimeo, etc
• Páginas en las reds sociales: Facebook, Linkedin, Twitter...
• Hotsites, landing pages, etc
• Newsletters
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ENLAPRÁCTICA
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ENLAPRÁCTICA
• Análisis
• Planificación
• Activación de los canales (site, blogs, perfis, etc)
• Definición de los temas
• Publicación de contenidos/diálogo
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NOOLVIDAR
“Eres responsable para siempre de lo que tuítas.”
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“Eres responsable para siempre de lo que tuítas”
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LOCIUDADANO/ELECTORESTÁENELCOMANDO?
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Serra come todo mundo
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@exilado
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PREGUNTAS?
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www.marketingpolitico.com.br
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