Circle of Trust

Four elements that are essential to any successful business:

Expertise

High-quality

standards

Capital

Circle of Trust

Internationalenterprise

Customers

TravelInternational tradeNonprofi t

Circle of Trust

Products and services

A strong Circle of Trust is built on two foundations:

1. Products and services 2. Effective communication

Products and services Effective communication

Circle of Trust

Marketing materialsSafety informationFinancial disclosures Feedback

A strong Circle of Trust is built on two foundations:

1. Products and services 2. Effective communication

Products and services

Effective communication makes positive impressions and inspires confi dence.

High-quality

standards!Reliable!

Positive impressions

Effective communicat

ion

Circle of Trust

Satisfi ed customers will return.

Circle of Trust

Repeat

business

And satisfi ed customers will refer family and friends.

Circle of Trust

Refer

rals Repeat

business

The Circle of Trust enables your company to improve, to expand, and to reward shareholders.

Circle of Trust

Referra

lsRep

eat business

Costs of poor communication

Cost of poorCommunication

Cost of poor communication

People are highly critical of writing errors.

Wellcome!

Fill questionair

Goodbye,having niceday. nin

a

e

e

Cost of poor communication

People interpret writing errors as a sign of a company’sincompetence, insuffi cient resources, or indifference.

Cost of poor communication

Writing errors

Negative impressions raise people’s fears about quality control throughout a company—such as personnel, logistics, and safety.

Cost of poor communication

Negativeimpressions

Writing errors

People avoid doing business with companies they don’t trust.

Cost of poor communication

Fears about reliability

Writing errors Negativeimpressions

BrokenCircle of Trust

Broken Circle of Trust

Products and services Poor communication

Subpar marketing materials, with grammatical errors, spelling and punctuation mistakes, and awkward usage, weaken the Circle of Trust.

Is the companyreliable?

Writing errors activate people’s suspicions of poor quality control throughout the business.

What’s wrong withtheir marketingdepartment?

Broken Circle of Trust

Negative impressions

Dissatisfi ed customers are less likely to return.

Broken Circle of Trust

Negative impressions

Less

repea

t business

A broken Circle of Trust means your company loses and your competitors gain.

Competition

Broken Circle of Trust

Less

repeat

business