#talkhiv
TRANSCRIPT
About #TalkHIV
• A pilot project of CDC’s Act against AIDS campaign.
• Intended to increase dialogue about HIV prevention, testing, and condom use, and counter myths & misperceptions.
• Targeted African American men and women aged 18–24 and their peers,
partners, and families.
• Conducted from March to December 2010.
• First foray on the part of CDC’s Division of HIV/AIDS into the use of social media to support HIV education and prevention.
Primary Lesson Learned
CDC/DHAP learned that Twitter:
• provides a rich platform for engaging in a dialogue with target audiences
• ideal when organizations are willing to meet audiences where they are and communicate in a way that opens a conversation
• twitter.com/talkHIV
What Worked Best?
• Partners = Credibility and Reach
• The More You Tweet, the More Your Audience Grows
• Establish a Twitter Persona
Data for Discussion
This snapshot illustrates lessons learned including:• Retweets provide richest opportunity to prompt dialogue with and within target audience• Greater the activity, greater the likelihood of retweeting and message sharing• Peak hours for audience engagement are: 8-10AM, 12-2PM, and 6PM – until late in the evening
Note: The chart above displays # of tweets, replies and retweets on the vertical axis and dates in the horizontal.