International Federationof Red Cross and Red Crescent Societies

Talk with me

Reaching audiences with the help of social media

Timo Luege1 September 2009 Communications Managers Meeting

International Federationof Red Cross and Red Crescent Societies

1.4 billion people are using the

internet

International Federationof Red Cross and Red Crescent Societies

1/4 of the world‘s

population over the age of 16

International Federationof Red Cross and Red Crescent Societies

630 million are using

social media

International Federationof Red Cross and Red Crescent Societies

If Facebook gave out passports

Source: http://www.techcrunch.com

International Federationof Red Cross and Red Crescent Societies

Globally

1 out of 11 online minutes

is spent in an online community

International Federationof Red Cross and Red Crescent Societies

In highly developed countries it is up to

1 out of 6 online minutes

International Federationof Red Cross and Red Crescent Societies

This means:

People are increasingly more likely to hear about news for the first time here ...

International Federationof Red Cross and Red Crescent Societies

International Federationof Red Cross and Red Crescent Societies

International Federationof Red Cross and Red Crescent Societies

Many of today’s users don’t look for news, they

expect news to find them!

International Federationof Red Cross and Red Crescent Societies

It also means:

Content appears in completely unexpected contexts.

This is a challenge, particularly for headlines.

International Federationof Red Cross and Red Crescent Societies

“CRRP boost living standards in <name of country>”

Does this headline make sense on

?

International Federationof Red Cross and Red Crescent Societies

Since many people get their information from their online community we need to be a

part of that community.

International Federationof Red Cross and Red Crescent Societies

For us – that should be easy

International Federationof Red Cross and Red Crescent Societies

We have to

add valueto the conversation - not just noise.

International Federationof Red Cross and Red Crescent Societies

Listening is key!

Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/

International Federationof Red Cross and Red Crescent Societies

As a Movement we need to be a

trusted resource, a subject

matter expert, a friend and a helpful neighbourto the people we want to reach.

International Federationof Red Cross and Red Crescent Societies

Source: programwitch http://www.flickr.com/photos/programwitch/1483871472/

International Federationof Red Cross and Red Crescent Societies

That’s where they come in again

International Federationof Red Cross and Red Crescent Societies

Build social media competence

Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/

International Federationof Red Cross and Red Crescent Societies

Social media forces us to do what we claim to be doing all the time:

Give volunteers and beneficiaries a voice and make them key element of our communication by listening to what they have to say.

International Federationof Red Cross and Red Crescent Societies

Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/

We need to experiment

International Federationof Red Cross and Red Crescent Societies

Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/

We need to take risks

International Federationof Red Cross and Red Crescent Societies

But we’ll get there

International Federationof Red Cross and Red Crescent Societies

Thank you

Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/