talk to parish clerks of herefordshire about marketing and pr ideas
DESCRIPTION
I gave a talk to the massed parish, town and city clerks of Herefordshire. They asked me to talk about practical ideas for making newsletters, press releases and websites betterTRANSCRIPT
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Newsletters, press releases and websites27/06/2013
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Ben Proctor
Head of web, communications and engagement
Herefordshire Councilhttp://pinterest.com/amyreve/newsletter-layout-ideas/
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Newsletters
http://pinterest.com/amyreve/newsletter-layout-ideas/
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Newsletter top tips1. Catch the eye
http://pinterest.com/amyreve/newsletter-layout-ideas/
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Newsletter top tips2. Use a grid
MS Publisher is widely used and OK
Scribus is free and excellent
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Newsletter top tips3. Use photos
There are 250,000,000 free photosin Flickr Creative Commons
Including this great photofrom Bishops Fromeby Les Haines (CC-BY-A)
http://flic.kr/p/egqnVi
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Newsletter top tips4. Use few fonts
Pick a fontor twoand stick to them
Lots of fonts risks confusionand looking careless
Using the same font for everynewsletter looks consistent
And even professional
http://flic.kr/p/7gEkW8
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Newsletter top tips5. Edit
50 words is brief
150 words is sufficient
250 words is long
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.
Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus.
Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi.
Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue. Proin sodales libero eget ante. Nulla quam. Aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. Ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo.
Sed pretium blandit orci. Ut eu diam at pede suscipit sodales. Aenean lectus elit, fermentum non, convallis id, sagittis at, neque. Nullam mauris orci, aliquet et, iaculis et, viverra vitae, ligula. Nulla ut felis in purus aliquam imperdiet. Maecenas aliquet mollis lectus. Vivamus consectetuer risus et tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.
Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem.
Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti.
Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue.
Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi. Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue.
Proin sodales libero eget ante. Nulla quam. Aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. Ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo. Sed pretium blandit orci. Ut eu diam at pede suscipit sodales. Aenean lectus elit, fermentum non, convallis id, sagittis at, neque. Nullam mauris orci, aliquet et, iaculis et, viverra vitae, ligula. Nulla ut felis in purus aliquam imperdiet. Maecenas aliquet mollis lectus. Vivamus consectetuer risus et tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.
Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh.
Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna.
Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi.
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Press releases
http://pinterest.com/amyreve/newsletter-layout-ideas/
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I KEEP six honest serving-men (They taught me all I knew)
Their names are What and Why and When & How and Where and Who
Though we usually say
Who, What, When, Where, Why & (How)
Press release top tips1. Honest serving men
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Not all subjects are the same
Press release top tips2. Who
http://flic.kr/p/6FiXXp
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News is
something that happened
in the past
and was noteable
Press release top tips3. What
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Press release top tips4. Where
Here
Not anywhere else
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Press release top tips5. Write backwards
AN elderly woman sustained a head injury following a collision near Ross-on-Wye this afternoon.
Youngster Alex Parker enjoyed a first-team debut to remember as he bagged 5-35 to lead Bromyard to victory over Hagley.
A man who snatched hundreds of pounds from a Ledbury couple after arranging to sell them his BMW has pleaded guilty to theft.
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Websites
http://pinterest.com/amyreve/newsletter-layout-ideas/
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.
Online top tips2. Wordpress
wordpress.comFree and easy to use
talkaboutlocal.org.ukProvides help on setting up news sites
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Online top tips3. Social media
twitter.com
facebook.com
HerefordshireParishCouncils
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.
Online top tips4. Eventbrite
http://eventbrite.co.ukFree (if your event is free) and easy to use
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Free mapping for everyone
Online top tips5. OpenStreetMap