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TRANSCRIPT
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Talk Nerdy to Me:Communicating Technical Subjects to a Non-Technical Audience
June 9, 2016A. Christian Whelen, Ph.D, (D)ABMM
2014, 2010 DOH Team of the Year2013 APHL Healthiest Lab Runner-up2013 FDA Leveraging/Collaboration Award2012 LRN Excellence in Partnership
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Be accessible and credible
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Be friendly (even during Ebola scares)
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Provide good “art” and “B-roll”
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Create opportunities to educate
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Seek AssistanceDevelop relationship with Communications
Office / Media TrainingCollaborate with APHL
June 2011 / Summer 2011
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Have a “cool” website
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Consider an “Open House”
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Communicate in a familiar form
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Now, that’s a suspicious character
Better collect some evidence
CSI – Hawaii DOH Style
No cows were harmed in the pursuit of this investigation
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Video Clips
Hawaii Molasses Spill https://www.youtube.com/watch?v=BctL0-xv5d4
State Lab response to spill https://www.youtube.com/watch?v=5WJU1sDahvo
Hawaii Five-O meets Hawaii State Labs http://www.hawaiinewsnow.com/story/17973976/hawaii-five-0-
enlists-help-from-hawaiis-state-health-lab
https://www.youtube.com/watch?v=BctL0-xv5d4https://www.youtube.com/watch?v=5WJU1sDahvohttp://www.hawaiinewsnow.com/story/17973976/hawaii-five-0-enlists-help-from-hawaiis-state-health-lab
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Questions (and lively discussion) at the end
Mahalo
� Talk Nerdy to Me:�Communicating Technical Subjects to a Non-Technical Audience�Be accessible and credibleBe friendly (even during Ebola scares)Provide good “art” and “B-roll”Create opportunities to educate Seek AssistanceHave a “cool” websiteConsider an “Open House” Communicate in a familiar formCSI – Hawaii DOH StyleVideo ClipsQuestions (and lively discussion) at the end