TALENT MANAGEMENT

BEYOND BRAND MANAGEMENT

“I AM THE MOST VALUED ASSET THAT I POSSESS. MY SKILLS, EDUCATION, TALENT, EXPERIENCES AND INNOVATIVE SPIRIT DEFINES WHO I AM PERSONALLY AND

PERFESSIONALLY”T2 iNNOVTION ™

T2 iNNOVATION ™ MANNIX

ASSOCIATES

www.mannixassociates.com

TRADITIONAL VIEW OF TALENT MANAGEMENT…•

A holistic approach to optimizing human capital, which enables an organization to drive short- and long-term results by building culture, engagement, capability, and capacity through integrated talent acquisition, development, and deployment processes that are aligned to business goals. -ASTD

Talent management refers to the skills of attracting highly skilled workers, of integrating new workers, and developing and retaining current workers to meet current and future business objectives. -Wiki

The activities associated with attracting, hiring, training, developing, and managing an organization’s people for the purposes of maximizing organizational performance . -NGP

ALTERNATIVE VIEW OF TALENT MANAGEMENT…

A panoramic approach to optimizing individual human capital, where in the individual actively develops, brands, packages and disseminate knowledge, skills and abilities through innovative media.

It must be emphasized that our view of talent management is a transformational approach that will allow the individual to meet current and future market goals and objectives.

-Mannix Associates

NATIONAL ECONOMIC REALITY …

The unemployment rate fell by 0.4 percentage point to 9.0 percent in January.

The number of unemployed persons decreased by about 600,000 in January to 13.9 million, while the labor force was unchanged, staggering to say the least.

Among the major worker groups with respect to race and gender, the unemployment rates for adult men (8.8 percent), for adult women (7.9 percent), and blacks (15.7 percent) were little changed.

NORTH CAROLINA ECONOMIC REALITY …

North Carolina’s unemployment rate was 9.8 percent in December, an increase of 0.1.

North Carolina has lost 272,800 (6.5%) Total Nonfarm jobs.

The gap in unemployment between whites and blacks was 4.2 percentage points when the recession began and is now 4.5 percentage points roughly.

EMPLOYMENT IMPLICATIONS…

What are the implications of both the national and regional unemployment rates?

 First- we must actively develop, brand, package and disseminate our knowledge, skills and abilities through social media. Second- as owner of labor we must research industry and find complimentary fit.  Third-add your voice to the narrative, contribute to the body of knowledge in your chosen industry.

UNTHINK AND RETHINK YOUR TALENT…

UNTHINK AND RETHINK YOUR TALENT CONTINUE …

A beginning activity to start thinking about your talent/brand is to carefully consider and answer the following questions.

Under brand positioning statement (BPS)Who am I? (attributes)Why buy my labor/talent ? (Target)

 Under advertising positioning statement (APS)What do I do that others don't? (Benefit)And why should you believe me? (Support)

LEVERAGING SOCIAL MEDIA…. CLICK ON IMAGES

CONCLUSION….

I would like to conclude by recommending that an alternative definition is needed to allow your talent/brand to survive in the current competitive economic environment. In addition it is my belief that as owner of labor it is up to you to brand and promote labor to reach your goals and objectives.

TALENT MANAGEMENT

BEYOND BRAND MANAGEMENT

“I AM THE MOST VALUED ASSET THAT I POSSESS. MY SKILLS, EDUCATION, TALENT, EXPERIENCES AND INNOVATIVE SPIRIT DEFINES WHO I AM PERSONALLY AND

PERFESSIONALLY”T2 iNNOVTION ™

T2 iNNOVATION ™ MANNIX

ASSOCIATES

www.mannixassociates.com

Q & AQ & A