talent communities: converting visitors into applicants with automation
TRANSCRIPT
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“Reach Candidates, Engage, Hire”
Healthcare Talent Communities:Converting Visitors into Applicants with Automation
12/01/2016
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W H E R E C A N Y O U B R A N D / M A R K E T Y O U R S E L F T O D AY ?
Old Half Page Print Ad “Nursing”
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B R A N D I N G / C R E AT I V E / E N G A G E M E N T S T R AT E G Y
First Impressions Matter…Control Your Own Destinations
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Why Should Your Recruitment Team Have A Talent Pipeline?
Only 8% Of Job Seekers Apply To A Position
What Happens To The Other 92%?
Reduce Candidate Drop Off – Improve ROI and Create Better Employment Brand
Simplify Candidate Engagement – Control Your Career Site Traffic
Bridge The Gaps – Communicate Efficiently
Pipeline Key Talent – Build Better Relationships With Passive Job Seekers
Reduce Time-To-Hire – Source Candidates That Already Expressed Interest
“Eliminate buy or fly”
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Both External AND Internal Hiring
- Assists With Referrals
Both Active and Passive
Allows You To Be Proactive vs. Reactive
Automation Is Key To ROI And Recruiter Buy In
Build Pipelines For All Key Segments
- examples College, Veterans, Referrals, Marketing, etc.
Full Functioning CRM Usability Is Key
Talent Pipeline (Talent Community) Thoughts:
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M U LT I P L E AV E N U E S
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R E D U C E T I M E T O F I L L W I T H Y O U R O W N P I P E L I N E
3 Critical Components of a Talent CommunityAllowing automation to do the heavy lifting
1. Automated Job Matching
2. Automated Email Marketing
3. Full CRM Functionality
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AUTOMATED JOB MATCHING / J O B A L E R T S
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A U T O M AT E D E M A I L C A M PA I G N S
Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation• Holidays
Ability To Send Out Specific Email Campaigns
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C A S E S T U D Y
Their Talent Community is their Number 1 Source of Hire Time to fill reduced by 11 days Job Matching open rate 55% Improved media conversion/ROI by 45% - $63,000 YoY reduction is media spend Cultivate Ranks #1 for Mobile Searches for Google Nurse Job search in local market
600 Bed Medical Center
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Reduce Candidate Drop Off & Increase Quality Engagements
Enhance Branding Throughout Candidate Experience
Shorten Your Time To Hire
Improve ROI Within Media Spend
Improve Retention & Maximize Referrals| Promote Internal Job Opportunities
Metrics & Analytics | Monitor Candidate Behavior Across Media Channels
Benefits Of Having The Right Talent Community Strategy
Thank You!