taking your website to the next level
TRANSCRIPT
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Danielle Ryan, MJE
Taking your website to the next level
Six steps that will take your sites from good to great.
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Every good site should have……✤ A large photo or carousel to
greet the reader.
✤ Solid storytelling.
✤ Engaging photos.
✤ Multiple posting categories with a variety of stories that are updated regularly.
✤ Updated sports scores or calendar.
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But who wants to produce just a GOOD site? Adding a few tools to your toolbox will not only engage your staff but will take your site to the next level.
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DisclaimerMany of these suggestions are tested in my newsroom.
Some of them are ideas I have for next year.
Some of them I have begged my kids to do for years because I know they are best practices and engaging tools… but they sit unused. I’m sure you can relate!
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Step 1- Improve your story pages
✤ Create variety in your story lengths: Long- form narrative, standard length and briefs.
✤ Update your stories as info becomes available- why do all stories have to be complete? They are editable!!!
✤ Add pull quotes to break up long stories.
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Step 1- Improve your story pages
✤ Add polls in your stories to engage your reader.
✤ Use all those great pictures and turn them into slideshows- either attached to stories or as photo stories.
✤ Use hyperlinks to validate your position or give your reader more information.
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Shamu spashes in a bigger
tank
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Step 2- Improve your multimedia content
✤ Video- you have to have it! The pros do it… why can’t we? Vary your video storytelling to engage your audience.
✤ Audio- NPR has an incredible library of audio reporting or podcasts. Some are even done by students.
✤ Soundslides- really cool way to marry great photos and multimedia storytelling.
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Step 3- Go all-in with social media
✤ Introduce multiple accounts that meet your audience’s interests. Remember that your audience is not just your students.
✤ Create social media posting expectations and rules- avoid emojis, no inside jokes, news purposes only, etc. Look to the pros to see how they handle their accounts.
✤ Try to avoid intersecting purposes- Twitter might be for straight news while Instagram might be more laid back and give a behind the scenes look.
✤ Live tweet events- not everyone can be at away games.
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Tips for Effective Social Media Reporting
✤ Some news can just be a tweet or Instagram post.
✤ Be selective- don’t push every article.
✤ Avoid generic push messages- create a unique message for each post and tag featured students.
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Tips for Effective Social Media Reporting
✤ Create a separate account for live tweeting. Excessive posting can annoy readers if they don’t like the event you are covering.
✤ Tweet when students will read them- lunch, end of the day, homework time…. during class.
✤ Create a team who is in charge of the accounts BUT guard that password AND change it at the end of the year.
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The Fires
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Tip 4- Try some fun, new tools
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Storify coverage of Poinsettia Fires
Storify
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ListicleMake visual Top 10 lists.
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Step 5- Manage your site… EVERY DAY
✤ Create class standards for publication.
✤ Name a managing editor.
✤ Schedule your posts- try to post every day.
✤ Watch for unplanned white space and column drops.
✤ Use an organization system like Trello or SNO Flow.
✤ Study Google Analytics
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Step 6- Learn from the pros and assess your work
✤ Use professional news sites for inspiration.
✤ See what other high schools are doing- NSPA Pacemaker winners, School Newspapers Online winners list
✤ Get a critique from NSPA
✤ Find contests to enter.
✤ Write your own critique forms.
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Questions?Email- [email protected]
Twitter- @CbadNewsTeacherSlideshare- http:www.slideshare.net/danielleryan15