taking your idea to annapolis developing effective advocacy campaigns
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Elements of an Effective Advocacy Campaign Supporters Partners Media Research Understanding of potential opposition CommunicationTRANSCRIPT
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Taking Your Idea to Annapolis
Developing Effective Advocacy Campaigns
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What is grassroots advocacy?
• Grassroots advocacy is the concerted effort of people coming together to work on an issue that concerns us, putting our concerns into action, and creating a positive change.
• Grassroots advocacy includes people from a variety of groups interested in achieving the same goal.
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Elements of an Effective Advocacy Campaign
• Supporters• Partners• Media• Research• Understanding of potential opposition• Communication
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Supporters and Partners
• Identify other people or groups who agree with your plan; look for support in your community and among other advocacy groups.
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Media Messages• Press releases• Newsletters• Email / Action Alerts• Local TV news• Letters to the Editor• Flyers
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Research• Find background information from a reliable
source.• What laws or policies apply?• Why does the problem exist? Is the policy
outdated? Is the concept new?• What statistical data supports ( or detracts
from) my goal?
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Opposition• What groups oppose my idea?• Why?• How can we effectively rebut the
opposition?
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Communication• Be able to explain your position clearly and
concisely; if you are testifying before a committee, you may have no more than three minutes to make your case.
• Written communications should state your position, should contain data and
resources, and must be signed by an individual.
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The Arc of Maryland49 Old Solomons Island Rd., Suite 205
Annapolis, MD 21401410-571-9320
www.Thearcmd.orgwww.endthewaitnow.com
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