taking your facebook page to the next level, advanced facebook workshop held at kosbe office in...
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@EquineValentina http://beyond-engagement.com
Must See! Social Media Revolution 2015 #Socialnomicshttps://youtu.be/jottDMuLesU
@EquineValentina http://beyond-engagement.com
What I do?Beginners: Set up Social Media Platforms
Consultation for Businesses
Do their Social Media
Shh…Confidential Classes (for job security)
Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees)
Diligent on Following up with Clients
@EquineValentina http://beyond-engagement.com
Engagement Marketing Quick Response
Consistent
Extensive Research = Content
Open convo with customers
@EquineValentina http://beyond-engagement.com
Facebook 101Have a plan (Who, What, When)
Set up a Business Page, “Like”
Fill in About Section completely
Add pictures or albums
Use Visuals (http://www.picmonkey.com/)
Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE
@EquineValentina http://beyond-engagement.com
Facebook TacticsGraphic Search Results
Add visuals based on results
Tagging others
“Liking” & Commenting Quickly
Reach paid Ads through Power Editor
@EquineValentina http://beyond-engagement.com
What is Facebook PowerEditor?Google Chrome only
Facebook.com/PowerEditor
Targeted posts, From Email (Opt in Only) Audiences
“Dark” Posts aka Unpublished Posts – to reach a select few
Budgets start at $5 US
@EquineValentina http://beyond-engagement.com
Love Email Marketing – Again!Email List Targetting (opt-in only)
Reminders:
1. Open your Emails
2. Complete an action
1. Empty Cart
2. Answer a Survey
3. Complete an Entry to Contest
@EquineValentina http://beyond-engagement.com
Email Marketing – Part TWOUse Excel, Mail Chimp, Even Phone Numbers
Exclude Audiences
Use Look-A-Like Audience
@EquineValentina http://beyond-engagement.com
Engagement GoalsLikes
Engagement
Call-to-Action (CTA) Book Now Learn More Contact Us Shop Now Sign Up Download
@EquineValentina http://beyond-engagement.com
Facebook Bluetooth® Beacons"Facebook Bluetooth® beacons are free for you
to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business." - See Link below:
https://www.facebook.com/business/a/facebook-bluetooth-beacons
Photo Credit: WSJ
@EquineValentina http://beyond-engagement.com
More ReadingHow I Manage a Social-Media Platform of More
Than 11 Million Followers Every Day - http://www.entrepreneur.com/article/247191
WHAT ARE FACEBOOK DARK POSTS? - http://www.katielance.com/facebookdarkposts/
The Best Fonts & Colors in the Most Shareable Social Media Images - https://blog.bufferapp.com/how-to-create-shareable-social-media-images
@EquineValentina http://beyond-engagement.com
More Reading, Part 2How to use Power Editor to Ignite your
Facebook Marketing -- http://www.businessesgrow.com/2014/06/24/power-editor/
15 Ways to Use Facebook Custom Audiences - http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
@EquineValentina http://beyond-engagement.com
SourcesPhotos from HubSpot on Slides: 19, 26, 28
Slide 11 – Mark Schaefer: businessesgrow.com @MarkWSchaefer
@EquineValentina http://beyond-engagement.com
Let’s Connect!
You can contact me through email: [email protected]
Facebook: https://www.facebook.com/BeyondEngagement
Search: Beyond Engagement - Social Media Solutions
Twitter: https://twitter.com/equinevalentina
LinkedIn: https://www.linkedin.com/in/equinevalentina
Instagram: https://instagram.com/valentinaeg/