taking the whole portfolio of the finnish state lottery to html5
DESCRIPTION
Veikkaus, the Finnish State Lottery, wanted to take their whole game portfolio to all touch screen devices. SC5 developed a HTML5 solution that works on all the platforms. Since it's release in February 2013 it has beaten all the sales records and targets. This presentation tells the first-hand story including the lessons learnt.TRANSCRIPT
HtMl5 eXpErTiSe aT yOuR sErViCe
TaKiNg tHe WhOlE PoRtFoLiO oF tHe FiNnIsH StAtE LoTtErY tO HtMl5
CaSe VeIkKaUs
HtMl5 eXpErTiSe aT yOuR sErViCe
PyRy LeHdOnViRtA
CeO, EnTrEpReNeUr, AuThOr
Twitter: @pyryl @sc5io Facebook: www.facebook.com/sc5.io
WeEkLy SaLeS iN 2012: DeSkToP 10M€, tExT-bAsEd MoBiLe 0.3M€, rObOtS 0.5M€
sUcCeSsFuL bUsInEsS wItH hIgH mArGiNs
BuT aLl e-bUsInEsS mUsT eVoLvE
A NeW dEvIcE cAtEgOrY, tHe hIgH-eNd mObIlE tOuCh sCrEeN dEvIcEs, hAd eMeRgEd
AcTuAlLy ThE cOmBiNeD sAlEs oF sMaRtPhOnEs aNd tAbLeTs eXcEeDeD dEsKtOpS iN 2012
Source: Business Insider – The Future Of Mobile Development: HTML5 vs. NaAve Apps (h+p://www.businessinsider.com/html5-‐vs-‐na<ve-‐apps-‐for-‐mobile-‐2013-‐4)
ThE cHaLlEnGe wAs IpHoNe aPpS hAd tAuGhT uSeRs tO eXpEcT a nEw lEvEl oF sLiCkNeSs
ı 9
2005 2007 2009 2011 2013
Desktop
Old mobile
iPhone
UsEr eXpErIeNcE
AnD tHe wOrLd hAd bEcOmE fRaGmEnTeD, bOtH iN dEvIcE cApAbIlItIeS aNd pLaTfOrMs
2005 2007 2009 2011 2013
Desktop
iPhone
HTML5
HtMl5 pRoMiSeD tHe rEqUiReD sLiCkNeSs aNd aLsO cOvErEd tHe pLaTfOrM fRaGmEnTaTiOn
ı 11
UsEr eXpErIeNcE
Web distribu<on avoids app store
gatekeeper problems and enables full
control over updates
So a tOuCh oPtImIzEd HtMl5 mObIlE sErViCe wAs dEvElOpEd
ı 12
m.vEiKkAuS.fI wEnT lIvE iN FeBrUaRy 2013
ThE nEw sErViCe hAs eXcEeDeD aLl tArGeTs aNd cUrReNtLy sAlEs aRe aT 0.6M€ / wEeK
ı 14
BuT aTe oThEr cHaNnElS, rIgHt?
No, ThE ToTaL wEeKlY MoBiLe sAlEs gReW fRoM 0.3M€ tO 0.7M€
- The old mobile dropped from 0.3M€/week to 0.1M€/week - Robots remain at 0.5M€/week - Desktop has only grown since the launch of the new
HTML5 mobile service by 13%
To sUmMaRiZe: gReAt sUcCeSs
ToP 5 LeSsOnS lEaRnT
HtMl5 eXpErTiSe aT yOuR sErViCe
1. PlAn fRoM tHe bEgInNiNg fOr aN aDaPtIvE uSeR iNtErFaCe
HtMl5 eXpErTiSe aT yOuR sErViCe
2. ChOoSe cArEfUlLy wHiCh oLd dEvIcEs tO sUpPoRt - EaCh oF tHeM cOsTs tImE aNd mOnEy
HtMl5 eXpErTiSe aT yOuR sErViCe
3. ThE KeYs tO gReAt Ux aRe iTeRaTiOn, iRoNiNg aNd iNsIgHt
HtMl5 eXpErTiSe aT yOuR sErViCe
4. BuIlD aLsO sErVeR sIdE rEnDeRiNg tO eNaBlE gRaDuAl dYnAmIc lOaDiNg, fAsT fIrSt pAgE oPeN,
lInKaBlE UrLs aNd SeO
HtMl5 eXpErTiSe aT yOuR sErViCe
5. PaY aTtEnTiOn tO tHe aPpLiCaTiOn aRcHiTeCtUrE – yOuR aPpLiCaTiOn wIlL
eVeNtUaLlY bEcOmE cOmPlEx
HtMl5 eXpErTiSe aT yOuR sErViCe
BoNuS PrEpArE fOr tHe mOrE sOpHiStIcAtEd cOnVeRsIoN
oPtImIzAtIoN eNaBlEd bY HtMl5
DeMo tImE
HtMl5 eXpErTiSe aT yOuR sErViCe
PyRy LeHdOnViRtA
QuEsTiOnS?
CEO, SC5 Online Ltd [email protected] +358 40 869 7778 Twitter: @pyryl @sc5io Facebook: www.facebook.com/sc5.io